A Canadian wireless company is offering subscribers more than 1,500 podcasts via their cell phones. The catalogue of podcasts will updated throughout the day as new feeds are received, bringing fresh content to subscribers continually. Unlike terrestrial radio, though, it won’t be free. It’ll cost subscribers $5 per month. But then subscribers can download their choice of podcasts for immediate listening, and save the ones they want to play again later on their phone. [iloveradio.org]
When I started doing affiliate relations back in the early eighties, Don Osborn said something that I have never forgotten: There is no dead air. Every minute is filled with something (music, news, sports, weather, etc). To add some of our network programming, a radio station must take something off the air. My challenge was to persuade the station decision-makers their listeners would be better served by our programming than what they were currently airing.
What does this have to do with cell phone radio? Every minute I spend listening to a podcast on my my cell phone (or nano) is a minute I’m not listening to my local radio station. The listener is now the program director but he/she still has the same 24-hour clock. Do I listen to The Ricky Gervais Show on my cell phone…or the local morning show on KXYZ?
There’s a lot of smart radio guys out there. I have to believe they understand this. The “cell phone radio” story reminded me of an interview I did with Mary Quass last year, in which she saw this coming.
Four years ago today I started jotting this stuff down. My first post was a quote from Carl Hiaasen’s novel, Basket Case, describing two types of journalists. I’m hardly a prolific blogger (just 1,800 posts in four years), but I’ve been reasonably consistent. I spent a few minutes browsing, trying to get a sense of what I thought was interesting or important enough to write about. My tags tell the story: Advertising, blogging, books, dogs, friends, family and home, journalism, radio, Kennett, movies, music, podcasting, Sheryl Crow, television and work. And death.
“SpoofCard calling cards offers you the ability to change what someone sees on their caller ID display when they receive a phone call. SpoofCard offers the ability to select a Male or Female voice when making a call. The feature works in real-time and allows the caller to speak in a normal tone while the person on the other end will hear the changed voice.” So, if you receive a call from a nine-year-old girl talking dirty, it’s me.
This Friday (February 3rd) will be the fourth anniversary of smays.com and I’m going to mark the occasion by attempting to drink four cold beers. I invite any bloggers and/or readers to join me at Chili’s right after work (five-ish). If I succeed in drinking four beers, I probably shouldn’t drive so please bring this phone number (Checker Cab) with you: 636-7101. It’s possible you’ll be the only one that shows up and I don’t want to throw up in your car.