Best tool for the job (Example #2)

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Radio Iowa News Dirctor Kay Henderson covered the Iowa GOP and Democratic State Conventions today in Des Moines and her “tool of choice” was her blog.

Kay is not double-jointed (as far as I know) but she has a knack or skill (super power?)…she can type blazing fast. Her posts from the conventions are not verbatim but they’re damned close.

As I read them, I was reminded of an earlier post here at smays.com where I pondered the best tool for covering a live event. I guesss a live video or audio feed of these speeches would have been cool but I think I can make a case for Kay’s posts being “better.” I mean, Jesus, the speeches are on line before the applause dies down.

This is what happens when you equip a really good reporter with a blog.

Bill Gates hanging it up

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Microsoft Chairman Bill Gates announced today that he will transition from day-to-day responsibilities at the company he co-founded to concentrate on charitable work…but will continue as the company’s chairman after transferring his duties over a two-year period. That has a familiar ring to it.

Impossible not to wonder if Bill doesn’t see some writing on the wall for MS and wants to step down before the company looses it’s place in The Great Digital Scheme of Things. Or, maybe it’s just time to do something different. Why not?

While it’s difficult to imagine a world in which Microsoft isn’t a major player, I can remember watching nuke-laden B-52’s skimming over Kennett on their way to the SAC base at Blytheville, Arkansas. Couldn’t imagine a world without the USSR. Then, one day, it was just gone. Poof. What? You think comparing Microsoft and the fall of the Soviet Union is a stretch? Maybe it’s just the effect of resting my wrists on this Mac Book.

Personally, I’m grateful that Mr. Gates came along and gave us Windows. He made computing easier and more fun for smays. I wish him well.

The Unconference

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How many conferences have you been to where one (or all) of the sessions went something like this:

The moderator gets up and welcomes everyone to the session…provides a brief overview of the session topic…and introduces the panelists. Each of the panelists gets up and does a little presentation which may or may not have anything to do with the stated subject of the session. And, as a bonus, these are often self-serving pitches for the panelists’ company, product or service. Each of the panelists runs over their alloted time so the last guy gets screwed. If there is any time left, the panel fields questions from the audience. Most of these are usually off-topic and self-serving as well.

In recent years, something called an “unconference” has gained some popularity. Dave Winer is a big proponent of this format and they’re employing it at Gnomedex later this month. Dave does a nice job of explaining the concept:

We don’t have speakers, panels or an audience. We do have discussions and sessions, and each session has a discussion leader. Think of the discussion leader as a reporter who is creating a story with quotes from the people in the room. So, instead of having a panel with an audience we just have people. We feel this more accurately reflects what’s going on. It’s not uncommon for the audience at a conference to have more expertise than the people who are speaking. The discussion leader is also the editor, so if he or she feels that a point has been made they must move on to the next point quickly. No droning, no filibusters, no repeating an idea over and over.

Gnomedex 6.0 will be my first “unconference” and I’m looking forward to it.

Clear Channel considers :01 Blinks

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In early 2005, I linked to an Adrants item about Cadillac trying out five second commercials (and made the obvious reference to Max Headroom). According to Advertising Age, Clear Channel is considering one-second commercials (called Blinks)

The Blinks could be used in a number of ways. Clear Channel’s Creative Services Group crafted a demonstration spot using the McDonald’s jingle, and placed it between one hip-hop song and another. The group also created a Blink for BMW’s Mini Cooper with a horn honking and man’s voice saying “Mini,” and placed it before miniaturized news reports. (Neither marketer has a deal with Clear Channel for Blinks.) Other audio mnemonics that could use Blinks are the Intel chime and the NBC bells.

Sounds like a publicity stunt but who knows. Not sure how this syncs with CC’s “less clutter” philosophy. If anybody has heard one of these (or, better still, could send me a wee air-check), gimme a shout. [Thanks, Jackie]

Morris James

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After 38 years (!), Morris James has hung up his headphones and started blogging (“Purging Radio from My System”). He started in radio when he was 14 and his most recent gig was KRZK in Branson, MO. I met Morris when he was news director at WOW in Omaha (a Great Empire station at the time) and I was doing affiliate relations for Radio Iowa. Morris was instrumental in getting us on that great station.

He lurks regularly here at smays.com and calls his new blog Ozarks First Word (“News, Views and Tidbits”). Sounds like he’s working for the local newspaper and is exploring ways to make blogging pay.

Not sure how much time he’ll have for blogging and podcasting but here’s a guy with a boat-load of experience and a love for reporting. Give him six months or a year and he might just become “Ozarks First Word.”

Your online presence

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A thoughtful and well-linked post by Jim Mathies, wondering how a potential employer might reflect on his (Jim’s) online persona. I’ve posted on this topic a few times and thought about it again last week following an interview with a young man who was interested in a job with our company.

The job in question is web-related so I asked if he had anything online that I could look at. “Not really,” he responded. He read a little surprise on my face and added, “I have a My Space page.”

When I pressed him for a look, he reluctantly pulled up his page, which launched to the sound of music that could best be described as “urban.” And there was a nice photo of the young man striking a bit of a “gangsta” pose. (Like I’d know)

He seemed a little uncomfortable so I attempted to reassure him that I’d rather see his My Space page than some dry, lifeless resume.

But, as Jim’s post (and the NYT article that prompted it) reminds us, a lot of who we are it “out there,” just a Google or Technorati search away. I have no doubt I have written something that would keep a prospective employer from hiring me. But I wouldn’t want to work for a company that would not hire me based on something they read here. Younger bloggers might not have that luxury.

So, do you let the world know who you really are by letting it all hang out on your blog? Or, do you craft a sanitized, lifeless, carefully worded resume? Most pros would argue for the resume and they’d probably be right. Unless I was doing the interview.

Blogs really just next-generation Web sites

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“…blogs are really just next-generation Web sites. Every company will have a blog-like (interactive, two-way) component on their home page a couple of years from now. And the word blog may not be used.”

— Debbie Weil at BlogWrite for CEO’s. Ms. Weil references a survey of marketers (49% won’t use blogs in the next year) that reflects what we’re seeing with many of our customers. I agree that someday (soon) all websites will be blog-like but we won’t notice or care.

Former Learfielders meet up at CW event

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Two former Learfielders met up in Nashville yesterday where they were working the big country music event called Fan Fair. Chuck Zimmerman is blogging the event for New Holland Tractor. Ben Krech is a (the?) production director for XM Satellite Radio which, obviously, has a bunch of CW channels. Chuck shares a brief (6 min) interview with Ben. I mention this because they’re friends and because each has moved into interesting new media directions.