Why you didn’t get the business

Mary Schmidt (“Business Developer, Marketing Troubleshooter”) explains why you didn’t get her business. Her original list grew so long she’s posting these little goodies in three parts. Here are a few of my favorites from her first batch:

4. Your web site looks abandoned. (Copyright 2004? Are you even still in business?)
5. Your web site doesn’t tell me how to call you.
6. You never, ever answer your phone. It always go to voice mail.
7. You did more talking than I did in our first meeting.
8. You insisted on going through your entire sales presentation, slide by slide, line by line – even when I said, “I already know that” and “Yes, I already saw that.”
9. You talk about “solutions” but never tell me how you’re going to solve my problem.
10. You’re “invisible.” Like it or not, showing up in a Google search (or not) is a credibility factor these days.
11. You only call or email when you’re trying to sell me something.
12. You think having my business card with my email address is the same as having my permission to flood my inbox with junk.
16. Your “free education seminar” was nothing more than a sales pitch

This should be required reading before every sales presentation. Thanks to David for the pointer.

KBOA, Studio A

I’m fortunate to have many photos from the early days of KBOA (Kennett, MO). This one of John Mays, cueing a record in the control room, was taken by Johnny Mack Reeder or Bob Miles. Probably in the early 50’s.

You can see into Studio B which served a number of purposes over the years. Live newscasts and commercials orginated from Studio B. Later it house a large “disc cutter” used for recording spots.

I’ll never forget the pleasantly musty smell of these ancient rooms with their massive doors

John Mayer on Sheryl Crow

John Mayer and Sheryl CrowSheryl Crow and John Mayer recently toured together and during the next-to-last date, John Mayer come onstage during SC’s set, dressed as a bear. The following night, Ms. Crow interrupted his set, wearing a bikini and waving around a baton (I’m pretty sure she was a twirler in high school). Based on this post from Mr. Mayer’s blog (10/12/06), they had a good time:

“Sheryl – I hope you realize, even if for a fleeting moment just once a day, that everything you’ve ever hoped you would be, you are. I’ve never heard you sing a sour note, your record collection could freeze a Lower East Side hipster dead in his tracks and you have one of the hardest to find traits in a musician; you believe that nice isn’t the opposite of bad-ass. Add to that the great people you surround yourself with, and it’s no wonder I walk away from every conversation with you feeling like I expend twice the energy but say half as much as you do.”

Ms. Crow looks pretty good (for any age). There’s no permalink to the specific post on the Mayer blog.

ESPN launches local podcast network

ESPN is launching a local podcasting network. Sounds like they’re starting with shows from their five owned-and-operated stations while inviting affiliates to be part of the podcast network.

For more than a year, ESPN has been offering about 20 podcasts of national ESPN programming through PodCenter and selling advertisers two spots, one 15-second spot rolling prior to the content and a 30-second post-content spot. The new local podcasting network provides advertisers the opportunity to buy a local podcasting network or target individual markets or regions. Participating affiliates will get a share of the network revenue sold.

The local stations could (and may be) podcasting on their own but I have to believe this approach (whole greater than sum of parts) makes sense. Once clearance becomes a non-issue, there might be an explosion of such podcast networks. [Mediaweek via Radio and Records]

Scott Adams on The Future of Voting

“I’d also want to see the list of experts lined up on both sides of every argument, along with their political affiliations. If 90% of economists favored one fiscal policy over another, that would sway me. If 90% of recently retired generals supported one method of fighting a war, that would sway me too. I’d also like to see opinion poll results that are limited to independent voters above a certain IQ range who have passed a knowledge test on the specific issue. It doesn’t help me to know that 80% of the ignorant, brainwashed masses support something. I want to know what the well-informed, bright, independents think. That way if I don’t have the time or interest to study an issue, I can still decide to vote with the bright, informed people.” (Posted 2006)

Wild Fire by Nelson DeMille

“During the Reagan administration, the American government devised and put into place this secret protocol named Wild Fire. What Wild Fire is, is the nuclear obliteration of the entire Islamic world by means of American nuclear missiles, in response to a nuclear terrorist attack on America.

For Wild Fire to be a reliable deterrent, as Mutually Assured Destruction was, it cannot be kept a complete secret. In fact, since the Wild Fire plan was implemented, the heads of all Islamic governments have been notified by succeeding administrations in Washington that an attack on an American city with a weapon of mass destruction would automatically ensure an American nuclear retaliation against fifty to one hundred cities and other targets in the Islamic world.

Wild Fire is seen by the American government as a very strong incentive for these countries to control the terrorists in their midsts, to induce these countries to share information with American intelligence agencies, and to do whatever they need to do to keep themselves from being vaporized.”

From Nelson DeMille’s latest novel, Wild Fire. In DeMille’s story, some right-wing loonies get their hands on some Soviet suitcase nukes and decide to blow up a couple of American cities, blame it on the terrorists, and turn Sand Land into molten glass.

I googled “Wild Fire” and found myself on the Library of Congress website, looking at Senate Report 105-200 – Department of Defense Appropriation Bill, 1999. Just search the page for “Wild Fire” and you’ll find the reference but no explanation. Probably nothing but figured I’d note it here.

This is just something an imaginative writer came up with, right? Like most of DeMille’s novels… Wild Fire is a thriller. (And a nice companion read to Scott Adams’ The Religion War.)

Cronkite and Murrow for an ironic millennium

From Maureen Dowd’s interview with Jon Stewart and Stephen Colbert in the current issue of Rolling Stone.

Rolling StoneStewart: “The cornerstone of politics these days is grievance. It’s really hard to keep that going when you’re in power. I’ve admired their ability to hold on to that idea of being aggrieved while maintaining almost absolute control of all functions of government. I love it.”

Colbert: “I think the way you said it the other day on your show was “Bush is not dumb. He speaks to us like we’re dumb.”

Stewart: “It was sort of like his trip to Baghdad. He went for four hours into the Green Zone and comes back and says Iraq is making great progress. It would be like if we went to the Olive Garden and started going, “I understand Italy.”

Stewart: “I still don’t consider myself political. People confuse political interest with interest in current events. The political industry is devoted to the electing and un-electing of officials, and that can be corrosive. If the Republicans don’t lose either house, people will talk about Karl Rove’s genius. There’s no genius. It will be the triumph of machine and money and strategy over reality. I don’t think that’s anything to honor or enjoy.

Edit note: My original post earlier today included the first Q and A as placeholder until I could purchase and read the full Rolling Stone article.

“A Come-to-Daddy Moment”

I sure hope Maureen Dowd never has any reason to evaluate my job performance. From her Thursday column in the NYT:

“Poppy Bush and James Baker gave Sonny the presidency to play with and he broke it. So now they’re taking it back. They are dragging W. away from those reckless older guys who have been such a bad influence and getting him some new minders who are a lot more practical.”

Apple ditches “Mac Guy” in new ads

Apple’s “I’m a Mac” campaign is almost perfect: It’s funny, memorable, and efficiently lays out the advantages of Macs over PCs. Its only defect: Virtually everyone who watches it comes away liking the “PC guy” while wanting to push the “Mac guy” under a bus.

Justin Long (the “Mac guy”) is out. The campaign’s other principals, director Phil Morrison and journo-humorist John Hodgman, are both returning for another round of spots.

According to Seth Stevenson, ad critic for Slate, Long is “just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we’ve always imagined when picturing a Mac enthusiast…. It’s like Apple is parodying its own image while also cementing it.” Of the polymathic Hodgman, Stevenson writes, “Even as he plays the chump in these Apple spots, his humor and likability are evident.” — Radar Online

I didn’t find the Mac guy ‘a smug little twit.’ Hmmm. I shudder to think what that says about moi.

Scott Adams happy to be greedy capitalist

“I’m happy that lots of people vote. The system would break down otherwise, and short of me being the dictator, I can’t think of a better system than imaginary democracy masking the naked ambitions of greedy capitalists. It sounds bad when you say it, but frankly I don’t have a better idea. I’m just happy I have a chance to be one of those greedy capitalists myself. Now go vote me some tax breaks.”

— Scott Adams