Building your personal brand through your blogging

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Darren Rowse (Pro Blogger) offers tips on how to build your personal brand:

  • Build trust. Talk both about your successes and failures.
  • Be personal. Show something of who you are. This doesn’t mean blogging about your personal life, but show you’re human.
  • Use story. Stories of my own experience, stories of other clients (shared with permission as case studies) etc.
  • Establish expertise. Show what you know, show how you apply it and be a thought leader in your niche.
  • Establish relationships in your niche.
  • Be consistent. Every time you post you have the opportunity to add to or take from your reputation and brand

While reading Darren’s tips, I mentally scrolled through the last five years of posts here at smays.com, and –more by luck than design– I think hit most of these. And a week doesn’t go by that my blog doesn’t come up in conversation with current or prospective clients (from them, not me). I’m not sure how valuable smays.com is as a brand, but it’s out there.

Start building your brand. Your company is not and cannot do it for you. [via LexBlog]

NYT: Google Keeps Tweaking Its Search Engine

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This story appeared last week in the New York Times and is one of the best I’ve seen in a while on Google. Posted here for future reference.

“Google does more than simply build an outsized, digital table of contents for the Web. Instead, it actually makes a copy of the entire Internet — every word on every page — that it stores in each of its huge customized data centers so it can comb through the information faster.

As Google compiles its index, it calculates a number it calls PageRank for each page it finds. This was the key invention of Google’s founders, Mr. Page and Sergey Brin. PageRank tallies how many times other sites link to a given page. Sites that are more popular, especially with sites that have high PageRanks themselves, are considered likely to be of higher quality.”

Missed opportunity

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Missed Opportunity

Please tell me I’m not the first person to see this mural (radio station in Chillicothe, Missouri) and not want to go inside, sneak upstairs, remove my shirt and lean out the window (closest to the street) and scream “Help! Help!”

The Soup: “festering petri dish of celeb culture”

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Talk Soup was a television show on E! from 1991-2002, featuring selected clips of the previous day’s daily talk shows, surrounded by humorous commentary delivered by the host. This is where I first saw Greg Kinnear, who hosted the show from ’91-95.

Somewhere along the way, E! changed the name from Talk Soup to The Soup and the current host is Joel McHale, who looks like a cross between a young Anthony Hopkins and Ryan Seacrest.

And he’s damned funny. Funny in the way David Spade wants to be. Funny in the way Dennis Miller was before he went right-wing nuts. Funny like Jon Stewart with a dash of Matt Frewer.

Podcast Audience Continues To Grow

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The Diffusion Group reports that, based on their latest research, 11% of adult broadband users (some 12 million US consumers) listen to podcasts at least once per month. They also predict that the podcast audience will more than double in the next five years, to 24% of broadband users (38.5 million Americans) by 2012. [Podcasting News]

How important is local news on the radio?

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Mark Ramsey says (Hear 2.0) his research repeatedly shows that once you get beyond traffic and local sports headlines and weather, "local news" per se is one of the things (radio) listeners – even information listeners – want least.   

And that’s fundamentally because information fans tend to be interested in one of two things: What fascinates or entertains them and what impacts them personally. And neither of these things are explicitly "local."

Is this true? Hmm. I’ve lived in Jefferson City for more than 20 years and I don’t know the name of the mayor and have very little interest in what’s going on "locally." Until, of course, something doesn’t work.

I listen to our state news reports on our local affiliate but can’t remember the last time I listened to the "local" newscast. But I’ve always suspected –and hoped– I was the exception.

eBay to auction radio advertising

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eBay is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations. The venture –which puts eBay into competition with Google– includes both conventional terrestrial radio and Internet radio advertising. Stations in all of the 300 top-ranked radio markets are covered. Advertising inventory includes primetime spots with 90 percent in morning drive, midday or evening commute hours from Monday through Friday.

How (if at all) will this impact companies like ours that barter our services for radio station commercials? When you finish the quiz, close your Blue Book and raise your hand.

Interview with Dave Shepherd

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Dave Shepherd Fifty years ago, Jerrell Shepherd mastered a form of broadcasting alchemy that turned small town radio lead into gold. It wasn’t much of a secret, however, since he readily shared it with countless radio station owners and managers who made the pilgrimage to Moberly, Missouri, in hopes of bringing some of Shepherd’s sales and programming magic back to their stations.

While most small market broadcasters were content to get “their fair share” of local advertising budgets (the bulk went to the local newspaper), Shepherd’s sales reps were trained to ask for it all and believed in their hearts they deserved it.

Mr. Shepherd’s approach to programming his stations was deceptively simple: report anything and everything that happened in each of the communities covered by his stations’ signals. The KWIX and KRES “Red Rovers” showed up just about every high school football game, junior high choral concert and chamber of commerce ribbon-cutting. And the Shepherd stations put it all on the air. Always with local sponsors. Lots of local sponsors.

Dave Shepherd grew up in the radio business and built on his father’s success, growing The Shepherd Group to 16 stations before selling them to a Florida-based company called GoodRadio.TV, for $30 million earlier this year.

I got Dave on the phone for a little chat and he talked about where small market radio has been… and where it’s going. He shared some thoughts on the Internet, iPods, HD, satellite and Google Radio.

He says he decided to sell because it just wasn’t as much fun as it used to be. And, in the next breath, he wondered if some of his father’s small town magic might work in The Big City.

AUDIO: Interview with Dave Shepherd 25 min MP3