Blogger Screening

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Starting and maintaining a blog (any website?) is like buying a hamster. You hurry home and put together the cage with brightly colored tunnels and the little wheel that spins round and round. The sawdust in the bottom of the cage smells fresh and sweet.

And then it becomes work. A chore that must be attended to every day.

I help people (clients and internal staff) set up blogs and websites and the initial conversation goes something like this:

ME: So what will you put on this website?

THEM: Well, there will be an “about” page… and maybe photos and bios of our people.

ME: Okay, what else?

THEM: Uh, how about a map showing where we’re located?

ME: Alright, although it’s pretty easy to Google us for that. Anything else?

Nobody really cares about your bios and company history. They really don’t. They care about stuff that will be useful to them. If you don’t have that –and have it regularly–I’d argue a blog probably isn’t the right tool.

As for the Web 1.0 static “home page,” name one you’ve visited twice.

Going forward, I think I might use the following test:

Before we start building your new website, I want you to pick a topic that you know something about. Ideally, something about which you are passionate. Skeet shooting, counted cross-stitching, raising llamas, whatever.

Send me an email every day for the next 10 days. It should include an excerpt and link to something related to your topic… along with 150 words explaining why you think this is interesting or important.

That’s it. If you can’t do that, you’re probably wasting your time (and mine).

Every good blogger I know would have no problem with this. It would take them 5 min each day. Maybe 10. Comments?

Present. Silent. Paperless.

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Every year Chris Brogan comes up with three words as his “guiding pillars” for what to focus on in the coming year.

“Instead of resolutions, which don’t usually help me very much, I work hard on using these words as a lighthouse for my actions and efforts.”

I like that. I’ve never been one for resolutions because… well, because I lack resolve. But his post prompted me to pick three words to guide me in the coming year.

Presence. To be fully present, “in the now” as the new-agers say. I’ve been working on this for a while and it’s easily the most challenging thing I have undertaken.

Silence. Somewhere there’s a post in which I fantasize about going 24 hours without speaking. No, I have not accomplished that. Yet. Frequent reviews of Scott Adams’ Wiki Ignorance Test is helping. This is a tough one because it has much to do with ego and the need to be noticed.

Paperless. This one is actually within striking distance. I have a couple of junk-filled drawers at work the contents of which I plan to scan/discard. Eliminating paper is part of a larger –less tangible goal– of having few ‘things’ in my life.

UPDATE: I spent a couple of hours at the office getting rid of paper. Hauled 2 or 3 boxes to the dumpster. All that’s left are some archival docs and I’ll get those scanned and up on Google Docs tomorrow. I’ll keep a pad of post-it notes but the beloved yellow legal pads went back to the supply closet.

While tossing, I found a quaint list of  “silent interrupters” (from Entrepreneur Magazine – August 1989):

  1. Multiple calendars – keep all activities recorded in one calendar system
  2. Open fils are a distraction. Keep them closed.
  3. Phone messages and reminders – scraps of paper strewn on a desk are easily lost. Use a “To Do” list.
  4. Business cards should be alphabetized and filed
  5. “Someday” files should not be in sight
  6. Reading matter should be filed in one place and read at a specific time.
  7. In-box material should be reviewed daily and the contents thrown out, delegated, filed or acted upon. Keep the box out of sight.
  8. Reference books should be organized and out of sight.
  9. Multiple card files should be consolidated into one file. Input frequently called numbers into memory phones or a reference book/box.
  10. Pens, staplers, and tape dispensers should be in a drawer and out of sight.

Once I’ve convinced myself I can eliminate paper from my work office, I’ll tackle the files at home.

My favorite books of 2010

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Hallelujah Chorus – Kennett,MO

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Announced this event on Dec. 19th in church, put on facebook and a little article in paper. This is the result. No rehearsal. Accompaniment being played in mustang convertible with the top down. (Which turned out not to be loud enough for all to hear, thus we almost had a train wreck in the middle) But it turned out to be such fun. We are making this an annual event on December 23rd, 5:30 pm on court house steps. We will be better prepared next year. Louder sound system for accomp., lights and more music. (see the famous Crows on front row, 3 sharing the same book).

Trends in Consumers’ Time Spent with Media

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eMarketer has done some meta-analysis of data from dozens of research firms using a variety of methodologies. The result is a series of estimates of how much time consumers spend with all major media, regardless of multitasking or simultaneous usage, from 2008 to 2010. A few excerpts relating to radio:

The average time spent with all major media combined increased from about 10.6 hours in 2008 to 11 hours in 2010. TV and video (not including online video) captured the lion’s share of all media time, about 40% each year. The internet’s share of media time increased over the same period, from 21.5% to 23.5%, as did mobile’s share, from 5% to 7.5%. The share of time spent with magazines and newspapers fluctuated between 8.5% and 11.5%, while radio and all other media—video games, moves in theaters, outdoor media—declined.

Mobile devices received an average of 50 minutes’ worth of attention every day—the same amount of time allotted to newspapers and magazines combined.

While TV, print and radio will slowly lose ground to digital media. Those trends have been most apparent with print media in recent years, but are now beginning to show up in TV and radio usage as well.

Average time spent listening to the radio each day is 96 min. That still strikes me as a very respectable amount of time. The trend, however, is going the wrong way. What are radio operators doing to reverse it. What can they do to reverse it?

“Feel free to play in their walled garden, but don’t forget to cut your own grass.”

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“Facebook is an amazing breeding ground for large-scale awareness, and an essential part of a social marketing strategy. But at the end of the day, it’s still someone else’s website. Someone else collects your customers’ email addresses and limits your ability to learn from and remarket to them. If you want to create real, lasting customer relationships, you have to figure out how to use Facebook to get customers back to the place where you have the most control – your own website. That requires a tightly integrated strategy that uses Facebook to deliver customers back to your domain.”

— Alex Blum (read full post)