Your business card a billboard for your brand

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“In my universe a powerful brand should be able to explain their mission in a single paragraph–the fewer words, the better. But what most brands forget is that their business card is indeed their ‘napkin,’ a blank canvas enabling them to communicate the essence of their brand (or fail to do so).

We live in a super-cluttered world where no one has time for anything. We’re bombarded with text messages, TV commercials, billboards and online ads, and so companies need to know what they stand for. It’s a fact that you cannot remember more than three television commercials in a row, let alone recall the design of your average business card unless they manage to rise above the cacophony and stand out in a way that’s completely relevant.”

—Fast Company

nd.

Einstein on Buddhism

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“The religion of the future will be a cosmic religion. It should transcend personal God and avoid dogma and theology. Covering both the natural and the spiritual, it should be based on a religious sense arising from the experience of all things natural and spiritual as a meaningful unity. Buddhism answers this description. If there is any religion that could cope with modern scientific needs it would be Buddhism.” 

Stories we told ourselves

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“History in the older sense was narrative, stories we told ourselves about where we’d come from and what it had been like, and those narratives were revised by each new generation, and indeed always had been. History was plastic, was a matter of interpretation. The digital had not so much changed that as made it too obvious to ignore. History was stored data, subject to manipulation and interpretation.”

— All Tomorrow’s Parties by William Gibson

Online influence

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Interesting article in the Sunday Review section of the New York Times (I think I used the last of my 20 free accesses for the month). It’s about the growing importance (?) of online influence.

“If you have a Facebook, Twitter or LinkedIn account, you are already being judged — or will be soon. Companies with names like Klout, PeerIndex and Twitter Grader are in the process of scoring millions, eventually billions, of people on their level of influence — or in the lingo, rating “influencers.” Yet the companies are not simply looking at the number of followers or friends you’ve amassed. Rather, they are beginning to measure influence in more nuanced ways, and posting their judgments — in the form of a score — online.”

Yes, I check my Klout score from time to time but it’s never gotten above 40. 39 as of a few minutes ago. But 40 suggests “a strong, but niche, following.” Niche being the operative word. And the average Klout score is in the high teens, so…

“After analyzing 22 million tweets last year, researchers at Hewlett-Packard found that it’s not enough to attract Twitter followers — you must inspire those followers to take action. In other words, influence is about engagement and motivation, not just racking up legions of followers.”

Is there any sort of analogue to this in the world of traditional advertising? Do we even care about the influence of someone hearing our radio ad?

“Industry professionals say it’s also important to focus your digital presence on one or two areas of interest. Don’t be a generalist. Most importantly: be passionate, knowledgeable and trustworthy.”

Half the fun of checking your Klout score is comparing your score to your friends and acquaintances.

My pal David Brazeal is off on his own now and needs as much Klout as he can get. He’s something of an expert on “weather, lightening & tornados.” Jonathan Brownfield should be higher given his access to beautiful, large-breasted young women.

My plan is to stand outside Hooters and wait for a bad storm.

Moving from ownership to access

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“Who owns this data? Who owns your friendships? There’s another party involved. Who owns your genes? 99.9% are shared by other humans. Who owns your location? The knowledge that you’re in a public space is hard to own. Your reputation or history? Your conversations? The real issue is that we’re moving away from ownership altogether to access. The benefits of accessing are eclipsing the benefits of (owning) it – consumers may eventually not own anything at all. Netflix means you can stop owning movies – if you have access to all movies anytime, why would you buy movies? This may be leaking from the virtual to the material world, particularly once we have personal fabrication. It may eventually play out into data, because access is often better than ownership.”

From Kevin Kelly’s remarks at the Quantified Self conference in May this year. More of Kelley’s speech.

Incognito – The Secret Lives of the Brain by David Eagleman

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It’s easy to think of “me” has “having” a brain, but this book left me thinking my brain has me. If there is a me apart from my brain, I fear it’s mostly along for the ride. Here are some ideas that brought out my highlighter.

The brain generally does not need to know most things; it merely knows how to go out and retrieve the data. It computes on a need-to-know basis. pg 28

You’re not perceiving what’s out there. You’re perceiving whatever your brain tells you. pg 33

We have no access to the rapid and automatic machinery that gathers and estimates the statistics of the world. pg 34

Your brain is in the dark but your mind constructs light. pg 40

The difference between being awake and being asleep is merely that the data coming in from the eyes anchors the perception. Asleep vision (dreaming) is perception that is not tied down to anything in the real world; waking perception is something like dreaming with a little more commitment to what’s in front of you. pg 45

It’s easy to spot a hallucination only when it’s bizarre. For all we know, we hallucinate all the time. pg 46

Our expectations influence what we see. There has to be a match between your expectations and the incoming data for you to “see” anything. Awareness of your surroundings occurs only when sensory inputs violate expectations. pg 48, 50

The brain refines its model of the world by paying attention to its mistakes. pg 49

The brain tries to see the world only as well as it needs to. We are not conscious of most things until we ask ourselves questions about them. What we perceive in the outside world is generated by parts of the brain to which we do not have access. pg 54

Instead of reality being passively recorded by the brain, it is actively constructed by it. pg 82

There are thoughts you cannot think. pg 82

Evolution has carefully carved your eyes, internal organs,sexual organs, and so on — and also the character of your thoughts and beliefs. pg 82

“In general, we’re least aware of what our minds do best.” — Marvin Minsky, The Society of Mind

We are not able to see the instincts that are the very engines of our behavior. These programs are inaccessible to us not because they are unimportant, but because they’re critical. Conscious meddling would do nothing to improve them. pg88

Briefly glimpsed people are more beautiful. pg 92

We come to know our own attitudes and emotions, at least partially, by inferring them from observations of our own behavior. pg 134

David Eagleman is neuroscientist at Baylor College of Medicine, where he directs the Laboratory for Perception and Action.

Apple taking over mobile?

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The first iOS gadget shipped in 2007 and just a whole bunch of folks scoffed at the notion anyone would pay $400 for a mobile phone. What’s happened since then?

  • Nokia’s smartphone handstet market share dropped from 24% to 16% in one year.
  • 97% of all tablet traffic in the United States comes from iPads. The number is 100% in Japan and 99% in the UK. (The global average is 89%.)
  • last year Google earned about $102 million from apps sales, while Apple raked in $1.7 billion.
  • Apple has ordered two manufacturers to build enough iPhone 5 handsets to sell 15 million in the first month of sales (August or September).
  • 40% of all smartphone buyers in Europe say they intend to buy an iPhone next time they buy a phone.
  • There are 910 million mobile phone subscribers in China (where the iPhone is very popular)
  • Apple has sold 25 million iPads to date and one analyst believes Apple will sell a billion of them.

“We suck enough to make anyone a contender”

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Matt Taibbi’s Rolling Stone article on Michele Bachmann is brilliant. And scary. And for those of us totally puzzled by the success of people like Sarah Palin and Michele Bachmann, an explanation that makes some sense (to me):

“All of those people out there aren’t voting for Michele Bachmann. They’re voting against us. And to them, it turns out, we suck enough to make anyone a contender.”

Here are few more excerpts from the article:

“In modern American politics, being the right kind of ignorant and entertainingly crazy is like having a big right hand in boxing; you’ve always got a puncher’s chance. And Bachmann is exactly the right kind of completely batshit crazy. Not medically crazy, not talking-to-herself-on-the-subway crazy, but grandiose crazy, late-stage Kim Jong-Il crazy — crazy in the sense that she’s living completely inside her own mind, frenetically pacing the hallways of a vast sand castle she’s built in there, unable to meaningfully communicate with the human beings on the other side of the moat, who are all presumed to be enemies.”

“Bachmann lies because she can’t help it, because it’s a built-in component of both her genetics and her ideology. She is at once the most entertaining and the most dangerous kind of liar, a turbocharged cross between a born bullshit artist and a religious fanatic, for whom lying to the infidel is a kind of holy duty.”

“Imagine Joe McCarthy dragging Cabinet members into hearings and demanding that they publicly disavow the works of Groucho Marx, and you get a rough idea of the general style of Bachmannian politics.”

“There are a great many people in America just like Bachmann, people who believe that God tells them what condiments to put on their hamburgers, who can’t tell the difference between Soviet Communism and a Stafford loan, but can certainly tell the difference between being mocked and being taken seriously.”

“Pawlenty reportedly views Bachmann’s decision to jump in and spoil his long-planned assault on the presidency as the equivalent to her having crouched over and peed in his Cheerios.”