Google disrupting advertising business?

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Google is also preparing to disrupt the advertising business itself, by replacing creative salesmanship with cold number-crunching. Its premise so far is that advertising is most effective when seen only by people who are interested in what’s for sale, based on what they are searching for or reading about on the Web. Because Google’s ad-buying clients pay for ads only when users click on them, they can precisely measure their effectiveness – and are willing to pay more for ads that really sell their products.

— From an article in the NY Times by Saul Hansell

5,655,320 pieces of digital crap

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Phil posted our spam/virus stats for September. 95% of our inbound email is spam. And I’d say that percentage holds true for the crap that hits my USPS mail box. A bunch of shit I didn’t ask for and don’t want. As we used to sing back in the 60’s… deep in my heart, I do believe… there will be a day when we only see/hear messages that we want to hear. It’s closer all the time. So spam on you annoying turds. Make it while you can.

Best Songs of the Rock Era

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I was hoping someone had posted this and it makes perfect sense to find it on John Sandford’s “official website.” If you know who John Sandford is, you know who Lucas Davenport is: main character in a very popular series of novels. In Broken Prey, Lucas’ wife has given him an iPod and a certificate for 100 songs from iTunes. Woven throughout the novel are scenes in which Lucas tries to decide whether a particular song should or should not make his “Best Songs of thte Rock Era” list. A fun plot element that concludes with said list at the end of the novel. The thought of trying this myself is somehow exciting and frightening at the same time.

I suggested to Radio Randy that he should invited readers to nominate songs and he post the current 100. As a “better” song comes in, it bumps something else. Eventually, you wind up with his “best” and he heads off to iTunes. I’d love to see Terry McVey’s list as well.

Living Healthy Podcast

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LHP_Studios_2749

For months now, I’ve been noodling around ideas for a podcast. We have several projects underway at work and the only way to really get a feel for what’s happening “in this space,” is to get your hands dirty, as it were.

The Living Healthy Podcast features Dr. Henry Domke, a family physician here in Jefferson City. Henry is unique in that he might talk with a patient for 20-30 minutes before laying on a hand. It finally dawned on me that a weekly chat with Henry might make a pretty interesting podcast. I approached him with the idea…he loved it… and we posted the first show yesterday.

Twenty-seven years (anniversary)

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Today was/is our 27th wedding anniversary. Barb and I have been together 33 years. I sent her flowers and she bought me a certificate for three massages. Barb has asked for a new, larger TV for the living room. Tonight we drank a few beers and went to Chili’s for burgers. You tell me, did I marry the right girl?