Okay, how about some bonus spots?

Betsy Lazar –Executive Director of Advertising and Media Operations at GM– gave a keynote at the rcent Radio Advertising Bureau conference in Dallas. According to INSIDE RADIO, she was pretty specific in her advice to broadcasters;

“…doing business the old way won’t cut it. Pitching schedules of :30s won’t do it. What GM wants is ideas that show involvement by the station. Things that come from mining the listener database and exploiting the station website in fresh ways.”

Ad Age reports that GM “slashed ad spending by more than $600 million last year, a drop so stunning it should convince even the staunchest doubters that the age of mass-media marketing is going the way of the horse and buggy.”

In that same issue of INSIDE RADIO: Bank of America analyst Jonathan Jacoby admits his survey of 34 industry pros last week in Dallas is not statistically significant. But he says 43% of them (14-15 people) said they’ve “used or plan to use Google/dMarcto sell airtime.”

Three “flavors” of web journalism

At the Columbia University School of Journalism, they’ve been thinking about how to better reflect the Internet in their journalism curriculum and have come up with three “flavors” of Internet-related jobs that students or alumni are or will be doing.

“Continuous News” – Entails providing multiple stories of varied lengths at deadlines across the day. The all-too-familiar wire service style of reporting upon which many journalists have cut their teeth for decades.

“Editor-host”
– The journalist works inside the newsroom most of time. This job is about synthesizing, analyzing and displaying (in timely fashion for online audiences) content from myriad information sources: newswires, the Internet, video, audio. This is very much an editing role; some have likened it to a typical newsroom copy desk role.

“Webified Reporter” – A kind of one-man band, the Webified reporter is able to apply multiple Web tools — from reporting to videography to Flash — to create original content that takes full advantage of the medium’s interactive multimedia capacities. Not only does the Webified reporter knows how to use these tools, but also when to use which tool for a particular Web story.

Sheryl Crow Birthday Drive raises $14K+

Our Sheryl Crow Correspondent, Ann, reports the annual Sheryl Crow Birthday Drive raised more than $14,000 to benefit the Delta Childrens Home in Kennnett (SC’s hometown). Ms. Crow posted the following thank-you on her website forum:

“I can’t tell you how much your generosity has once again touched me and my community. The birthday gift of contributions made in the name of the Delta Children’s Home is the most precious gift I could receive and I am deeply grateful.

I am working on a new record as we speak and am really enjoying the process. I hope you will enjoy the outcome. Much, much love and gratitude.”

Our thanks to Ann for letting us know this was taking place.

Time, Inc. developing video for web

Time Inc. is announcing today that it’s launching an in-house studio to help its 130 magazines develop videos for the Web. Along with that plan, it will unveil a deal to work with Brightcove, a leading provider of Internet video production, distribution and ad sales services.

We have some damned fine radio reporters working for our company. And most of them are just getting the hang of moving photos from their digital cameras to their computers.

Sounds like Time is making a significant investment. And a smart one. Not just handing out Canon Sure-Shots to their reporters as they head out the door.

90 second news cycle

Stop WatchDavid points to this chilling post at Media Guerrilla, where Mike Manuel outlines the 90 second news cycle:

+1 second to hit publish
+2 seconds for a blog to refresh
+3 seconds for feed readers to update
+4 seconds to email, link, tag, rank, or rate a blog post
+5 seconds for readers to form an opinion and/or leave a comment
+1 minute for Technorati to register a server ping, crawl and index a blog post
+8 seconds for alerts, watchlists and saved searches to propagate
+4 seconds for a blog post to plateau, amplify or disappear
+2 seconds for this cycle to repeat from the beginning
+1 second to realize the world’s changing…

If any of the terms above are unfamiliar to you… don’t worry about them.