Donkey Basketball

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“This 12 to 10 score is amazingly high when you consider that you have to be mounted to shoot and the donkey is usually moving, so you’re hanging on with one hand and both catching and shooting with the other. That’s not to mention that the gym in the old armory is so loud that you can’t hear yourself think. If you’d like a simulation, stick your head and a boombox (turned up loud) into a 55-gallon drum.  Have two friends beat upon it savagely with baseball bats. To add essence of Donkeyball, add a scoop of horse-manure to the drum. (And they say there’s nothing to do in this town.)”

Read the rest of Dr. Mobley’s hilarious account. Makes a boy homesick.

NAB keynote: Broadcasters still don’t get the web

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I keep looking for signs that broadcasters are beginning to understand the importance (an potential) of the Internet. I’m sorry to say, I’m just not seeing them. And, based on Steve Safran’s (lostremote) summary of the keynote at this year’s NAB (National Association of Broadcasters) meeting, I won’t find it there:

“The internet did get a shoutout at the National Association of Broadcasters keynote speech Monday morning in Las Vegas. David K. Rehr, CEO and President of the NAB, said “internet.” He mentioned it once. In passing. During his discussion of issues about radio. It came 47 minutes into the keynote session and was the only time anyone said “internet.” That’s really all you need to know about the keynote. The NAB is simply not interested in the potential of the web, and what little interest it may have is only in terms of saying how broadcasting is better.”

Working for a company that provides services to broadcasters, I really hope they have a bright future. Mr. Safran’s summary of the keynote is worth a read.

Are you eating your own dog food?

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Media Guerrilla has advice for companies or organizations trying to choose a ‘partner’ to help produce new media content. He has a series of questions to ask potential partners, including this one:

“How are they using new media in their business? It’s a fairly straight-forward question, right. Is the company or the consultant you’re talking to eating their own dog food? What you want to hear is of course yes, but I think what you also want to see is a degree of variety in how they’re active across the web. Having a personal blog, for example, is great, but at this point in the game, it’s practically a must-have. How else are they immersed?

Google will sell ads on Clear Channel

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Google has broken into radio with a multi-year advertising sales agreement with the largest U.S. broadcaster, Clear Channel Radio. Clear Channel said it has agreed for Google to sell a guaranteed portion of the 30-second spots available on its 675 radio stations in top U.S. markets, in a bid to expand the universe of local radio advertisers to Google’s online buyers.

A Clear Channel executive said Google has access to less than 5% of the radio broadcaster’s overall inventory of advertising air time. The U.S. radio industry generates $20 billion in annual sales. [USAToday]