That’s what they called them when my father and Mr. Rudy (Pylant) were on the air at KBOA in Kennett, Missouri. Pop and Mr. Rudy have since made the transition to Pure Amplitude Modulation but the audio waves of their wonderful voices are still streaking through space.
I had never seen this photo of John and Rudy standing in front of the KBOA studio but, based on the automobiles behind them, it could have been as early as ’49 or ’50. The station went on the air in July of 1947 and my father started in 1949. Any of you car freaks able to ID the year of the car at the right edge of this photo?
That’s the prediction of Google Audio national director of sales Drew Hilles tells Inside Radio “Our main goal is to draw new advertisers to radio” and when they do that’ll put pressure on inventory and result in higher rates for all buyers. The onetime CBS Radio exec says “our goal is to raise rates” and return the sector to double-digit growth. He says one way they help preserve a station’s rate card integrity is by allowing buyers to pick markets — but not individual stations. And Hilles says “stations have control of the throttle of how much of the inventory they open up or not.” Hilles says Google is working to attract some of its existing 100,000 advertisers who have found radio too tough to buy. Hilles says what attracts them is the “more Googley way” they sell radio that affords buyers more accountability and trackability. Google says “a large amount” of the advertisers are new to radio. [