Category Archives: Personal History

Google Juice: Blogs

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Because of the way Google Page Rank works, blogs tend to rank higher than traditional websites (whatever that means in 2006). Most bloggers are well aware of this but it hit home for me this evening as I Googled “Learfield” …the company I work for. 105,000 search results. The corporate home page at the top, with the Learfield Sports “home” page (really a sub-page on the corporate site) at #2.

Coming in at #3 is the company blog, GrowLearfield.com. And it’s only been up for six months. Want more traffic for your business/association/organization? Make your home page a well-tended blog.

On a personal note, more and more of the people (from outside our company) with whom I come in contact, have found their way to smays.com. I confess that makes me a tad uncomfortable. If you drill down about three pages (nobody does) in that list of 105,000 “Learfield” results mentioned above, you’ll find smays.com.

Despite periodic disclaimers that this blog is in no way sanctioned by or officially connected to Learfield, I’m “out there” (just like George Costanza’s mother). Sort of like forgetting to remove your company windbreaker before getting the lap dance. You know nobody is looking at your jacket, but you’re aware you have it on.

PS: Yes, this post was prompted by the photograph of two (possibly) fornicating turtles.

State radio networks

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I spotted this in the monthly newsletter of StateNets (formerly the National Association of State Radio Networks): The Tennessee Radio Network has 66 full time (?) affiliates and only 11 have websites.

Of all the surveys and data and research I’ve read, this simple fact, unscientific as it is, speaks volumes to me about the radio business in 2006. If every one of your advertisers (okay, most of them) has some kind of online presence…why wouldn’t you?

In the same issue, Tom Dobrez –the head sales guy for the association– writes about “The New Media Blitz”:

“…we are all starting to feel its impact. A trip to 3 major markets in the last few weeks confirms the low level of respect radio is garnering from the nation’s major marketers. It’s just not hip. Its not now its so yesterday. The onslaughts have come from everywhere. First it was satellite radio, then Ipod and internet now its product placements etc. … It will be near impossible to get any media decision makers attention with spots only. The old way we sell it are GONE!”

Here’s my advice to my old StateNets buddies: Go down to the basement…set the Time Machine for 2000…and call me when you get there.

Hollie Farris and the Senath Light (Ben Brogdon)

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I recently received an email from Ben Brogdon, a long-time radio guy (KLCN, Blytheville, AR) who stumbled across one of my websites:

“I Googled my old hometown radio station, KLCN, Blytheville, AR, and found a link to your Early Days At KBOA site. I sat and read every word of it, looked at every picture, and finally went to bed at 6am.”

Ben is a musician at Dollywood and played in a jazz band in college with Wendell Crow (Sheryl’s daddy). We bounced emails back and forth for a few days before he brought up “the Senath Light.” This is (was) a well-known paranormal phenomenon (that I never witnessed).

“Actually, I never saw the light. Oh, we’d drive up from Jonesboro when I was living there playing in bands, working at radio stations, and attending class on occasion, and we’d sit patiently, not making a sound, those who smoked wanting a cigarette REALLY bad, and wait, but it never came out while I was there.

Others told me they had seen it, though. One of my jazz mates at school, Hollie Farris, a trumpet player who has the distinction of being the only white musician James Brown has ever had, and who QUIT a gig with Steve Winwood to go back with JB after he got out of prison, DID stand under that tree in the middle of the road and supposedly got KNOCKED CLEAN OUT COLD by the light hitting him in the head, which most assuredly changed his life and his thinking process from that moment on.

I also worked with a piano player from Caruthersville who could talk to spirits, and was told that he had actually TALKED to the light, which surprised me, since we all knew if you made a sound, it would disappear. BUT, having him sit in my house and tell me it was inhabited by spirits, which I had suspected, and then say once when we were watching a storm that it would kill 35 people, and it DID kill 34, I somehow believe he may have talked to the light.”

Why do I blog? So I can “meet” people that played with Holly Farris, the only white musician to play with James Brown.

Five minutes ahead, five years behind

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Every year I come back from Gnomedex with a sense of perspective. A better understanding of where I am on the technology continuum (for lack of a better term).

Future: That space way out on the edge of what we already know about and what the smart kids at Google and Amazon and eBay et al. are dreaming up.

Present: This is what I think of as “state of the art.” People and companies in this Present have a good grasp of all the current technologies and tools and are using them every day. Everybody fully in the Present has a clue and is standing on tiptoe, peering into the mists of the Future.

Past: Where we’ve been. Valuable only in terms of how it helps us understand our place in the Present and the Future.

There were some very bright people at this year’s Gnomedex (and a few of us got in because we had $500) and as I listened to the discussions, I began seeing the image above in my head.

Learfield –the company I work for– is very successful. We are primarily a marketing and sales company with strong ties to what is frequently referrred to these days as “old media” (Radio and TV). Like all companies, we use the Internet extensively and we’re searching for ways to use it more effectively. But we’re not in the Present I described above. How far back up the road are we? I’m not sure. Perhaps we’re like those NASCAR drivers that get in behind the leaders and draft along until we see an opening.

And I’m only about five minutes ahead because this is all I think and read about. And even that small gap is narrowing.

Attending Gnomedex is like cresting a hill and –for just a few minutes– I can see some of the smart kids way off on the horizon, running toward the future. I won’t catch them, but it’s nice to get a glimpse every now and then.

Northwest Hospitality

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Captain RobWe wrapped up our first full day in Seattle with a delightful boat ride (do you call a 54 foot yacht a boat?) on Lake Washington, courtesy of Rob Harris and his buddy Rich. Rob is a friend and business associate of Roger and Clyde and owns a little company called Pacific Market International (they make Stanley and Alladin containers).

Rob gave us a look at Bill Gates’ lovely home (“Wave to the security man with the binoculars.”) and the houseboat where Sleepless in Seattle was filmed. The Seattle skyline at sunset was gorgeous…the weather was perfect…and Rob and Rich could not have been nicer. Not hard to see why people who live here love it so. [flickr set]

Gnomedex Vacation

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Three or four days at Gnomedex plus two weeks of vacation adds up to the longest time I’ve taken from work in…forever? Vacations have always been something of a “forced interlude.” You get it out of the way and then get back to what you do. This one feels different. On the other hand, I’m certain to spend a good chunk of time online every day so the lines between work and non-work grow ever more blurred.

But I need change my physical space, if not my virtual space and hopping back a few times zones (Seattle) will be a good start. And I’ll be with 300 people who eat, sleep and breath blogging, podcasting and all things digital. I’m looking forward to being the dumbest guy in the room. (Insert joke here)

My Wilderness Adventure

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Following my brief stint on The Tree House ground crew, Henry took me on a mini-tour of the Prairie Garden Trust. I think it’s hundreds of acres and we saw some small fraction of that during the hour we spent in Henry’s little four-wheeler. I did this in iMovie and have come to the conclusion it will do everything I’m likely to want or need to do. I haven’t given up on Final Cut Express but it’s obviously more app than I need. (Alas, more shelfware). As for this little ride-around video…it’s quick-and-dirty and doesn’t begin to capture the beauty of the Prairie Garden Trust.

“Life After Radio”

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Bill Page says he’s packing it in after 20 years of radio. Got a job as a police dispatcher. I’ll bet I know a dozen radio guys that became dispatchers after leaving radio. There must be a Association of Police Dispatchers Who Were Formerly Radio Guys.

Bill would email me from time to time with updates from Kennett and the local station, which was my first and last radio home. Doesn’t sound like he was having much fun near the end.

“Anytime you have to vomit before you go to work guess that’s a warning sign that you need a change.”

Yes. Yes it is. My guess is, Bill will post for a few days and then, as he gets on with his life, he’ll let it slide. But who knows.

WSJ’s Walt Mossberg on Internet and Radio

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One of the highlights of this week’s NAB 2006 Las Vegas convention was the keynote speaker at Tuesday’s Radio Luncheon, the Wall Street Journal’s technology columnist, Walt Mossberg. Some of his comments, as reported by Kurt Hanson:

“Internet” won’t be an “activity” in a few years. Currently, we talk about ‘surfing the Web’ or ‘being on the Internet’ or ‘I’m going online tonight’ as a discreet activity we perform on a PC, but in ten years, those phrases will sound absurd. When you watch TV, you may be on the Internet; when you listen to radio, you may be on the Internet. The Internet will not be an activity you do on a PC – it will be like the electrical grid. It will be all around you! I predict that talking about the Internet will fade, as we talk instead about devices, about software, and about services and content.

On the effect of iPods on radio:

“We passed a milestone: There are now 50 million iPods out there. My music tastes don’t fit into the little boxes that Clear Channel in my market has decided I need to fit into. Your job is not just to string together a bunch of songs in a row, but to put on exciting new programming to attract new listeners and beat the iPod.”

I wonder what Walt would say to the upcoming meeting of StateNets, the trade group that represents state networks (like the ones Learfield owns). A co-worker in the office next to mine helps organize the event. I’ll ask if they have a keynote speaker. Props to the NAB guys for inviting Mossberg.