Social Media ROI

The one quote that jumped out at me was attributed to Alex Bogusky, Co-Chairman, CP&B:

“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media… The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.”

Dropbox

Dropbox is near the top of my short-list of apps/tools I can’t live without. When I need to move a file from my MacBook to the iMac, it goes into Dropbox icon in my menu bar… and a few seconds later I take it out of the Dropbox on the big computer. Much faster than plugging in a thumb-drive. And it works for files too big to send as email attachments.

And it’s great for files that I use a lot and what to have available anywhere. Sure, I could use MobileMe’s iDisk and do sometimes but nothing is as easy as Dropbox.

And the Public folder is the perfect way to share a big file.

Red Dawn trailer

I never saw this movie but understand it’s something of a cult classic. Brought to mind by a clip from a recent news interview with the administration official who resigned over our presence in Afghanistan. He is of the opinion the insurgents are fighting because their country is being occupied. Made me wonder, would we ever stop fighting if a foreign army was on our soil, for whatever reason.

Republic Tiger Sports: Hyper-local sports

Hailey Johnson’s 1-out, 7th-inning grand slam puts the Lady Tigers (Republic, MO) in the state semifinals. Final score: Republic 4, Southern Boone County. The video below was shot by my friend and co-worker, David, on his iPhone. KSPR (Springfield TV station) had a cameraman there, too .

I think this illustrates two very different but equally valid approaches to covering the event. The TV package is more produced but obviously took longer to get on the air and online. David zapped his clip straight up to YouTube and a hyper-local blog he maintains.

Pomplamoose

I haven’t listened to a song on the radio for a long, long time. Six months? Longer. It’s all iTunes and Pandora these days. I discovered a link to the song above on @fezmonger ‘s Twitter feed. He found by way of @planetnelson.

I really like the video. The girl is almost too cute to look at. The guy seems ecstatic in his joy. I do wonder if the song was really recorded in the bedroom, as it appears. If so, Big Label Music is cold-in-the-ground dead.

PS: Yes, I am aware of how much video I’ve been posting of late. Not sure why. Coincidence, if you believe in such a silly thing.