Mark Ramsey (Hear 2.0) offers still more insight on Google Audio Ads, including some screenshots of pages where you specify the demographic and geographic details of your buy. For businesses that don’t need an “advertising consultant” to show up with a media kit and a coverage map, this might be an effective way to buy radio ads.
Category Archives: Media & Culture
Radio Announcers
That’s what they called them when my father and Mr. Rudy (Pylant) were on the air at KBOA in Kennett, Missouri. Pop and Mr. Rudy have since made the transition to Pure Amplitude Modulation but the audio waves of their wonderful voices are still streaking through space.
I had never seen this photo of John and Rudy standing in front of the KBOA studio but, based on the automobiles behind them, it could have been as early as ’49 or ’50. The station went on the air in July of 1947 and my father started in 1949. Any of you car freaks able to ID the year of the car at the right edge of this photo?
What happened to the news?
A scary little story in today’s USA Today about the findings of a study by the Project for Excellence in Journalism. According to Project Director Tom Rosenstiel,
“The dirty little secret of the information revolution is it has been more about repurposing or repackaging news than gathering it.”
In recent years, because of their own cutbacks, radio and television have increasingly been relying on newspapers and wire services to do their newsgathering for them.
If you think the news is thin on local radio and TV stations now, imagine what it would be if they didn’t have newspapers to rewrite. If,however, your local radio station long ago abandoned any pretense of news, you’ll be okay.
The Death of Bingo (Seniors Online)
Someday in the not to distant future, our nursing homes (“long term care facilities”) will be filled with residents who spent a portion of their lives online. Email, web surfing, etc. They’ll expect/demand net access in this new phase of their lives. (I first posted on this in November, 2005)
If I owned such a facility, I’d install a fast DSL line, just for the residents. And a strong, wifi signal throughout.
I’d invite family members to equip mom or dad with a computer if they wanted and I’d have a procedure in place to make sure access was restricted to that resident and that the computer didn’t walk off (a problem with valuables in many such facilities). I’d arrange to have some computers in the day room that anyone could use.
I’d invite high schools students to take part in a program to show the residents how to use the Internet. Help them send/receive/read email from family members. Send photos back to their loved ones around the country.
I’d put webcams on a couple of the computers in the Day Room (or whatever it’s called). Yes, I know there are privacy issues, but I’d find a way to deal with that. And I’d encourage family members to video chat with their loved ones. Wouldn’t have to be long or involved, just a short “visit” with a familiar face/voice.
All of this is going to happen eventually. But some enlightened, well-run facility has the opportunity to be a leader in this space. The winners are: the resident; the family of the resident; the young people who share their knowledge and –perhaps– get some wisdom in return; and the facility that has improved the lives (if only for a few minutes) of their residents.
Disclosure: My wife, Barb, is a long-term health care attorney and many of her clients own or operate such facilities. But the idea for this post comes from my own interest in all things online and the time I spent visiting my father in such a facility.
Write for your audience
Reply
I’m a big fan of the Keith and the Girl podcast. If you have never listened you can skip this post because it probably won’t make any sense. Keith is a sort-of stand-up comic who shoots the shit with his girlfriend, Chemda, for an hour every day. Explicit content. Not for sissies. I love the show.
I finally got around to visiting the “Support” page on their website and discovered some very effective ad copy. For example:
“Blockbuster gives you sissy cuts of movies and claims you didn’t return your film. Netflix gives you the dirtiest version available and gives you the benefit of the doubt. Blockbuster doesn’t believe the holocaust happened. Netflix has all the holocaust movies. Netflix has never let us down. Blockbuster raped my grandmother. (You can rent those tapes through Netflix.)”
I would be very surprised if Keith did not write this copy. Clearly his style. This copy is effective because it is –in the context of their podcast– real. This is the way Keith and Chemda talk. This is what their listeners expect from them. Attitude.
I’m not sure some ad agency wonk could write this. And if they tried, it somehow would not sound legit. And I’ll bet you a hot oil back rub that Keith and Chemda insist on writing the copy. They get that Madison Avenue bullshit would not work on their site.
Google Audio will raise ad rates
That’s the prediction of Google Audio national director of sales Drew Hilles tells Inside Radio “Our main goal is to draw new advertisers to radio” and when they do that’ll put pressure on inventory and result in higher rates for all buyers. The onetime CBS Radio exec says “our goal is to raise rates” and return the sector to double-digit growth. He says one way they help preserve a station’s rate card integrity is by allowing buyers to pick markets — but not individual stations. And Hilles says “stations have control of the throttle of how much of the inventory they open up or not.” Hilles says Google is working to attract some of its existing 100,000 advertisers who have found radio too tough to buy. Hilles says what attracts them is the “more Googley way” they sell radio that affords buyers more accountability and trackability. Google says “a large amount” of the advertisers are new to radio. [INISIDE RADIO]
Listeners of tomorrow are online today
Jerry Del Colliano, Professor of Music Industry at USC and founder of Inside Radio, offers still another warning to radio broadcasters:
“When universal WiFi or its equivalent is available and consumers can take the Internet with them then it’s all over for radio. Ditto for satellite radio. That is, of course, assuming that terrestrial radio broadcasters don’t have an epiphany soon and decide to get into the Internet radio business.
Radio and the merged satellite radio company need to get into the Internet radio business now because tomorrow Internet radio will be the next radio. Why? Because that’s where the listeners will be and universal WiFi will make it all possible.” [via RAIN]
I’m tempted to email Mr. Del Colliano and ask if this applies equally to small and large market broadcasters. But I’m afraid of the answer.
“Riverboat ring your bell”
“Soon, you may be able to hear the death knell for what was initially billed as “riverboat gambling” in Iowa. The Senate State Government Committee will meet tomorrow at 11:30 am in room 22 at the statehouse to take up a bill that will be another big moment in the long-running debate about gambling in Iowa. The bill would erase the requirement that those floating casino “barges” which are sitting on lakes be required to maintain the fantasy that the gambling casino is floating on water.” – O. Kay Henderson, Radio Iowa
We have a similar fantasy here in Missouri. But my favorite part of Kay’s post is the Maverick reference (AUDIO: MP3)
XM, Sirius merger?
The New York Post is reporting the long-awaited merger of Sirius and XM may be announced today. Combining Sirius and XM would result in a single satellite radio operator with more than 12 million total subscribers. A deal would also marry Sirius content, such as Howard Stern, Frank Sinatra and Nascar with XM’s Oprah Winfrey, Bob Dylan and Major League Baseball. More important, analysts widely predict that a deal would also save the two companies nearly $7 billion annually.
Total radio silence from XM Ben on this story. And XM and Sirius have to get this just right to keep me. I’m spending more time with the nano and less with my XM. If they don’t make the merged service better/cheaper… I’ll be gone at the end of the contract.
In-flight sex: Urban myth?
Countless people saw the story about actor Ralph Fiennes allegedly having sex with a flight attendant in the bathroom of the plane (The flight attendatnt says there was no sex). But nobody gets more comic air miles from the story than Scott Adams:
“How horny do you have to be before you’ll follow a flight attendant into an airline bathroom, knowing that she actually has to use the bathroom? I mean, does that move ever work? I can barely convince myself that ANYONE has ever had sex in an airline bathroom. And that includes the best-case scenarios where:
1. The couple are already lovers
2. Neither person needs to actually USE the bathroom at that moment
3. Neither person is on an STD awareness tour
4. Both lovers are blind, noseless people with disposable shoes.
Adams/Dilbert fans are sure have have mixed feelings about the news that Chris Columbus (the man who directed Harry Potter and the Chamber of Secrets, Rent, Mrs. Doubtfire, Home Alone and a score of others) has picked up the theatrical rights to Dilbert.