Category Archives: Media & Culture

Will Twitter be bigger than Facebook?

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The guys (no gender implied) at AdRants are big fans of Twitter:

“Writing on Entrecard Graham Langdon makes the argument Twitter will be bigger than Facebook. He’s right. Twitter is many things but it lacks the baggage and some of the “creepy” aspects of Facebook. All within 140 characters, Twitter is IM, email, mobile app, chat room, focus group, news source, a wall on which to bounce ideas, a research resource, presence indicator.

It’s usually the simplest of things that have the most value. Facebook is bloated. Twitter is Internet Lite (I refuse to dub it anything with a 2.0 attached). It’s a simple but ever so powerful interface that brings so many things together and functions as a jumping off point to an endless collection of resources and information.

It’s pretty much guaranteed you’ll interpret this as idiotic puffery but until you use Twitter, really use it for a while, you won’t really understand what you’re missing and you don’t realy have the right to comment. Seriously. Give it a try.”

I confess I’ve given up trying to explain Twitter. And it took me more than a year to come around.

Sirius-XM merger approved

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“The companies have pledged that the combined firm will offer listeners more pricing options and greater choice and flexibility in the channel lineups they receive. If the deal is approved, the companies have said they would offer pricing plans ranging from $6.99 per month, for 50 channels offered by one service, up to $16.99 a month, where subscribers would keep their existing service plus choose channels offered by the other service.” [AP]

I think I’m paying about $13 a month and listen to far fewer than 50 channels. I’d love to see an even lower price for 10 channels. Stay tuned.

13% no long have landline

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“Americans without a landline are increasingly the Achilles Heel of research.  The most recent government statistics show 13% of the population (18+) no longer has a landline.  Arbitron SVP of marketing Bill Rose says “It’s getting tougher and tougher for us.”  So their researchers have begun testing a new methodology to reach out to those consumers, who are protected by strict government guidelines on calling mobile phones. It works like this: Arbitron compares addresses against a list of known landline phone numbers.  When they find an address without a number, they mail a survey that encourages consumers to share their cell number for future contact. ” — INSIDE RADIO:

Oh yeah, sign me up for that.

Charlie Rose sacrifices face for MacBook Air

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Rosemacbook“Earlier today (Monday) Rose tripped in a pothole while walking on 59th Street in Manhattan. He was carrying a newly purchased MacBook Air and made a quick (but ultimately flawed) decision while falling: sacrifice the face, protect the computer. “In doing so, he pretty much hit the pavement face first, unfortunately,” they said. Luckily the MacBook Air survived the fall. “The Macbook Air is fine, he showed us the blood stains on it this morning.” 

I confess that when walking down stairs with my MacBook Pro, I sometime mentally rehearse how I might protect the laptop in the event of a stumble/fall.

Okay. I’ll clasp the MacBook to my chest, do a 180 mid-air spin, landing on my back.

Tracy Morgan funnier than I thought

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MorganI almost never watch Saturday Night Live. Just got out of the habit. Didn’t find it amusing anymore. I’ve watched Tina Fey and Tracy Morgan on 30 Rock and fell in love with Tina. As for Tracy, not so much. Thought he was one of the weak elements of the show. But I think I’ve sold the man short. (And he’s not afraid of Tina Fey)

This past Saturday, Tracy Morgan responded to Tina Fey’s promotion of Hillary Clinton three weeks ago with his own defense of Barack Obama.

MORGAN: Why is it that every time a black man in this country gets too good at something, there’s always someone come around and remind us that he’s black? First Tiger, then Donavan McNabb then me. Now Barack. I got a theory about that. It’s a little complicated but basically, it goes like this: we are a racist country. The end. It’s not the people in this room, but if we’re not a racist country, how did Hillary Clinton convince everybody in Texas and Ohio that Barack didn’t know how to answer the phone at 3 in the morning? Let me tell you something, Barack knows how to answer that phone. He’s not going to answer it like, (soft, frightened voice) “Hello, I’m scared. What’s going on?” He is gonna answer it like I would get a phone call at 3 in the morning: “Yeah, who’s this? This better be good or I’m going to come down there and put somebody in a wheelchair.”

Some things never change, Seth. People saying he’s not a fighter. Let me tell you something. He’s a gangsta, he’s from Chicago. Barack is not winning because he’s a black man. If that was the case, I would be winning. And I’m way blacker than him. I used to smoke Newports and drink Olde English. I grew up on government cheese, I prefer it. Now there’s all this stuff and all this talk about the pastor. Barack has to stay away from the pastor, ‘cause he’s too black. But just because he knows the dude doesn’t think…doesn’t mean that he’s gonna think like him. Look, I have a friend who goes to strip clubs, that doesn’t mean that I am gonna go to the strip club.

SETH MEYERS: But you do go to strip clubs.

MORGAN: Yeah, but I go for the girls, not because my friend is going. I have integrity. Barack is qualified. Personally, I want to know what qualifies Hillary Clinton to be the next president. Is it because she was married to the president? If that were the case then Robin Givens would be the heavyweight champion of the world. If Hillary’s last name wasn’t Clinton, she’d be some crazy white lady with too much money and not enough lovin’. That’s where I come in. I know women like that, you do not want them on the phone at 3 in the morning. In conclusion, three weeks ago, my girl Tina Fey went on the show, she declared that “bitch is the new black”. You know I love you, Tina. You know you’re my girl. But I have something to say. Bitch may be the new black, but black is the new president, bitch.”

Sharpen your writing skills with “Stopwatch Challenge”

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Stopwatchsmall
Dan Rieck suggest we can sharpen our copywriting skills with what he calls the "Stopwatch Challenge." The exercise is basically writing a radio spot that can be spoken aloud in exactly 60 seconds.

Brings back fond memories of my radio days. For a dozen years, about half of my 10 hour days were spent on the air and the other half writing and producing radio commercials. Let’s see… we’ll call it 50 spots a week. 200 spots a  month. 2,400 spots a year. Let’s round it down to 28,000 commercials.

We had to knock ’em out fast and get ’em on the air. And the client always gave you more stuff that you could fit in 30 or 60 seconds. So part of the challenge was boiling it down.

Sixty seconds is about 16 lines. But you have to spell out numbers (one-eight-hundred-five-five-five-sixty-four-hundred).

I’ve never considered myself a great writer. But writing radio spots was pretty good training for blogging. Or maybe any kind of writing. Fewer words always better than more words.

I often send emails with nothing but "see subject line" in the body. I try to put it all in the subject line. Try it on your next email.

And, yes, I know this post is longer than sixty seconds.

I’ve got a problem with anonymous

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Masked2I made a mistake yesterday. I posted the email address of someone who had commented –anonymously– on an earlier post. When commenting on a Typepad blog, you’re prompted for an email address with a note that it will not be published. Since I rarely comment on my own blog, I failed to notice that assurance. So I deleted the comment and the email address.

But that’s the last time. If you’re not willing to back your opinions up with your name, shut the fuck up.

Is there ever a time and place for anonymity? Probably. Reporting child abuse. A break-in at the Watergate. Maybe a few others. But if we don’t know who you are, why should we believe anything you write or say?

In this recent incident, a man was protesting what he thought was unfair treatment by Missouri Farm Bureau. The commenter was basically saying the guy was wrong. But how do we know it wasn’t someone from Farm Bureau commenting anonymously? We don’t.

I’m a little better with “Name withheld by request.” If I know who you are and –for reasons I consider appropriate– I can make the call to withhold your name.

Step up, or step off.

Radio owners waiting out “this Internet thing”

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“As an advertising medium, the Internet is already larger than radio. It will approach $34 billion this year and is on a trajectory to overtake newspaper advertising within five years. In virtually all markets, the largest local Web site (typically run by a newspaper company) is now grossing more ad revenue than the largest radio station in that market. In some markets, the largest site is grossing more than the largest cluster of stations.”

“Your radio reps have a bounty on their heads. We survey more than 3,000 local Web sites every year about their revenues, expenses, number of salespeople and other revenue-related topics. The ones with the greatest market share and revenue have an interesting characteristic in common: a star-performing “former radio rep” on the sales staff. The word has spread that radio salespeople know how to sell the Internet, and newspaper and TV Web site managers have been recruiting them left and right. Radio reps know how to cold-call, how to generate new business, and how to sell reach and frequency. That’s a perfect match for Internet sales.” — Gordon Borrell, writing in Inside Radio

More than half of Americans say they tend not to trust the press

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That’s one of the findings of a nationwide Harris Poll of 2,302 U.S. adults surveyed online between January 15 and 22, 2008 by Harris Interactive.

“Looking at the press in general, over half (54%) of Americans say they tend not to trust them, with only 30 percent tending to trust the press. Just under half (46%) of Americans say they do not trust television, while one-third (36%) do trust them. Somewhat surprisingly, Internet news and information sites do slightly better as a plurality of Americans (41%) trust them while just one-third (34%) tend not to trust them. And, radio tends to do best among Americans as 44 percent say they tend to trust it and one-third (32%) tend not to trust radio.”

As for “trusting radio,” are they referring to radio news or radio in a broader sense (talk shows, etc). And why does radio (and the net) earn higher trust than TV and newspapers?

Learn how to be a cigarette-safe kid

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Smokingkids
President Bush is proud to present, in cooperation with the Flammable Pleasures division of RJ Reynolds, vital and wholly accurate information that can make YOU a CIGARETTE-SAFE KID!

  1. Keep Cigarettes Safe from Water! Water causes wetness, and wetness can keep your cigarettes from properly igniting and efficiently delivering scientifically calibrated doses of totally non-addictive nicotine into those sticky little air sacks way at the bottom of your lungs!
  2. Bedtime Smoking Smarts! After bedtime prayers, nothing relaxes like a cool drag from a hot Winston (brand) cigarette.
  3. Keep Cigarettes Safe from Breaking! A sturdy and stylish cigarette case is what all the cool kids have!
  4. Let the Buyer Beware! When choosing an adult to ask to buy you cigarettes at a cruelly authoritarian, liberal-managed convenience store that won’t sell tobacco to persons under 18, make certain never to speak to anyone who looks like s/he might be on the Federal welfare rolls – they will steal your cigarettes, leaving you craving (in a purely nonaddictive way) a smoke ! !
  5. Remember: Fresh = Tasty! Never forget that an important part of the exclusive appeal of cigarettes is their highly perishable nature; they stay smokably fresh for only three to four hours after their cellophane seal is broken.
  6. Keep it Clean! If your preferred brand is filterless, your fingers and teeth may become pleasantly discolored by stubborn, yet fashionable nicotine stains.
  7. Smoke Right, Smoke Safe! As you get older, the way you hold your cigarette will become increasingly important.

[Thanks, Angela]