WSJ’s Jason Fry wonders if we’re getting closer to the day when everyone will need a web page. He starts with the question of how we’re to find each other in a rapidly evolving future.

“…landlines are disappearing, yet there’s no “white pages” for cellphones. And we don’t want one — the rise of email, IM and other forms of messaging have transformed the phone call into an intrusive way to communicate, best reserved for certain situations between people who already have a relationship. Which is fine, but raises the issue of how we’re supposed to get in touch with people we don’t already know. The most likely solution to the problem is a single point of contact, with additional levels of contact information unlocked by us as we deem appropriate. A Web page — whether it’s on an outpost such as Facebook or LinkedIn or a site built out with communications tools — can serve that function pretty well.

A personal Web page is an opportunity to tell your story and balance out other narratives that you can’t control.”

I found this piece very interesting. When I google “steve mays” I want this blog to show up on the first page of results. Ego? Sure, for now. And it will probably never have financial or business implications for me but that might not be true for a twenty-something.