From the award-winning documentary, Playing For Change: Peace Through Music, comes the first of many songs around the world being released independently. Featured is a cover of the Ben E. King classic by musicians around the world adding their part to the song as it traveled the globe. This and other songs such as One Love will be released as digital downloads soon; followed by the film soundtrack and DVD early next year.
Lost Remote’s Cory Bergman calls Dianne Mermigas “one of the smartest, most pragmatic media columnists I’ve ever read. She never resorts to hyperbole.” He then points us to her predictions for 2009. A few of my favorites:
“Major advertisers such as automotives, financial services, retail and real estate will not return any time soon; they will be diminished and different when they rebound a year from now. That is a disaster for local media, which could easily see more than half their ad revenue base wiped out in 2009. For instance, automotives generally have comprised 40% of local TV income.
“Local is the new social. Some local TV broadcasters and newspapers will begin to monetize enough to stay in business. Some Internet players will begin to dabble more in this huge void. Relevant local information, social sharing, retail coupons, school and community data, sports scores, car pools, etc. remain a big missed opportunity.It will be delivered to Internet-connected mobile devices, including smartphones. A new player will emerge and do for local content and services online what Craigslist did for regionalized classified advertising.”
“Mobile connectivity will become the core platform. The road to universal WiFi and WiMax may be bumpy, but anywhere, anything interactivity on smartphones, video-friendly PDAs and other wireless mobile devices will be the global screen of choice. Primary drivers will include interactive communications, location-based services and e-transactions.”
I have no idea what 2009 will bring but I don’t think we’re in Kansas any more.
The man sitting next to our (IT) printer is Shane. Shane is known and loved by all. Okay, a bunch of people know who he is and some of them probably love him.
I only bring him up to get into this excerpt from a recent This American Life. It’s only about 4 minutes long and semi-amusing (unless you are the guy that sits next to the printer in your office).
No idea who this is (although she looks/sounds very familiar) but her profile page says she lives in Jefferson City and we have reason to believe she fuels up at the Coffee Zone.
“The American Society of Newspaper Editors is planning to remove “paper” from its name and expand its membership to include editors of online-only news Web sites and journalism educators.” — CyberJournalist.net.
I’ve scratched my head on this one –as it pertains to radio– in numerous posts. What is radio? Gotta have a tower and transmitter? An FCC license? Is an Internet station with 100,000 listeners not “radio,” while a small-town AM station with 10,000 listeners is “radio?”
Please take out your Blue Books and write a 500 page essay on: Defining Radio in the 21st Century. Begin.
Chuck at AgWired points to some stats on net use by age demo (eMarketer):
“Although Internet penetration within the 40-and-over crowd is lower than among younger demographic groups, boomers and seniors outnumber younger adults in the general population—so that lower Internet penetration still translates into greater numbers of older Internet users, according to comScore Media Metrix.”
I don’t know if I enjoy reading Terry Heaton because he’s smart or because I usually agree with him. In his latest essay he looks ahead to what he believes are the real challenges for media companies in 2009. It’s a very hope filled essay. Here are a couple of my favorite graphs:
“Whereas the Industrial Age forced the creation of powerful city states (the labor force had to be centrally located), the Information Age allows us to be where we want to be. Watch for movement to friendly, peaceful surroundings, where the locals have been smart enough to build hubs along the information superhighway. Contrarians will argue that people working from home will be isolated, but from what? What new businesses will spring up to cater to American workers in the future?
Whereas the Industrial Age brought us corporate marketing, the Age of Participation heralds the world of personal marketing and personal branding and a time of influence in expanding circles, rather than top-to-bottom. The time to gain traction in this world is today, for today’s action will determine your place in tomorrow’s culture.”
I did the sign-on shift for most of my time on the radio. And on days that it snowed (not that often in southeast Missouri), the phone would ring off the hook from parents (and students) asking about school closings. The superintendent would get out early to check the roads and then call the radio stations.
Even though we gave the closings every 5 minutes, the phone never stopped ringing. It was madness.
We got a little snow here in Jefferson City overnight and while Shawna was bringing me my oatmeal, she got a text message from the Jefferson City school system, alerting her there would be no school today.
The school uses texting to communicate a variety of things, even providing updates throughout the day.
I assume the local radio stations still get a call and many people rely heavily on the on-air reports. This is just one more instance of disintermediation. The people with the information (schools) communicating directly to the people who want/need the information (students/parents).
I’m guessing most folks don’t give their mobile numbers to just anybody. And how valuable is it to the schools to have the mobile number of every “customer?”
Do most radio stations have the mobile numbers of the listeners? I would hope so. And are they using those numbers to provide something as valuable as school closing information?
The following excerpts are from an interview Mark Ramsey (Hear 2.0) did with Tom Asacker, a marketing and branding adviser and author (A Little Less Conversation: Connecting with Customers in a Noisy World).
One of the larger challenges facing radio?
“It seems that we’ve got a catch-22 on our hands, right? We need to get out on the street and keep selling in order to keep revenue coming in, so nobody wants to slow down in order to change the way they’re doing things, to really rethink it, because that might take away from sales time. I mean we’re putting out fires, and nobody wants to step back and say, “Wait a minute. Is there a better way of doing this?”
“It’s a difficult thing with an industry that’s been around this long, with people that are well entrenched in relationships up and down the chain. It’s tough to get people to change — to just say, “Put on the brakes, and let’s rethink radio.” But I think that that’s what needs to be done: Let’s rethink radio. Just like Steve Jobs said, “Let me rethink the MP3 player.” He didn’t say, “Well, we can do the MP3 player and slap this thing on it”; he said, “Stop, and let’s rethink the MP3 player.”
That’s a tough thing to do. It takes guts.”
Yes, it does. And he offers this rather brilliant (IMO) insight on creating audiences:
“You can’t create larger audiences by trying to create larger audiences. You can only create larger audiences by trying to get deeper with smaller audiences.
Think about how to get deeper and make more relevant, valuable connections with individuals in a culture or a subculture.
Don’t think about audience size. Think about the depth of the relationship and how important it is and how valuable it is. The more you do that, the bigger the audience gets.”
That’s probably true of friends as well. Best way to have a lot is to be a good one. You can listen to the entire interview at Hear 2.0.
My recent visit to Central Methodist University included a tour of the campus which wound up in the studios of what was –I believe– the student radio station. I’m not sure when or why the station went off the air but the plan is to bring it back as an internet station.
During the few minutes I chatted with a couple of instructors and students about the project, I got the impression the approach will be… traditional, for lack of a better term. By that I mean, they’ll have a control room and studios with the usual assortment of recording and mixing hardware. Instead of pumping it all out to a transmitter and tower… they’ll stream it.
As for programming, they plan to do what we used to call “block programming.” An interview program followed by a news program followed by… Music licensing issues prevent them from programming music.
The way college radio stations have always been programmed. I don’t doubt the students can learn some useful skills and gain some valuable experience doing this but I’m not sure it will prepare them for the future that is already here.
So what would I do if they put me in charge of the program for a semester?
I’d start by dropping the term “radio” and go with “media.” Not “new media,” just media.
I’d assemble production teams made up of a producer and host (and co-host?). These teams would be responsible for one 25 minute program a week. Can be any topic (more on that in a moment)
A Senior Producer and Managing Editor would coordinate these teams (using Basescamp or some similar online collaboration tool) and insure quality standards and deadlines were being met.
All or most of these programs would be produced as live feeds and podcasts. Instead of a “college radio station” (Internet or otherwise), you’d have a portal site (I hate that term) that featured each of the individual programs with a link to that programs blog (where the hosts and producer interact with listener/viewers). Show notes, comments, etc.
The central feature of the portal page would be a video section. It could be a live stream of one of the shows being recorded or some live event on campus. Or just a live webcam from the student center.
Equipment. Each team would have a laptop, a digital camera (video capable) and a small webcam. All shows would be produced on location. No reason to schlep back to a studio jammed with expensive equipment.
I wouldn’t limit this project to just students. I’d open it up to the community as well, but with students producing.
Once these podcasts are up, it’s an easy matter to track which ones produce a following. If nobody downloads, you fix the podcast or replace it. But you aren’t limited to the 24 hours of a real-time station. You can have as many programs as you have people to produce and watch/listen.
So what are the students learning here?
…and so on and so forth. I’m not an educator so there could be lots of things wrong with this approach. I’m pretty sure it would cost a lot less than a more traditional approach while involving many more students (in and out of the communications program). If you have suggestions on this mythical program, please include them in the comments. Or, if you see flaws, post those as well.
PS: I think this might be a powerful recruitment tool, as well.
UPDATE/12.08.08: On a recent edition of NPR’s Morning Edition, Steve Inskeep interviewed journalist Sreenath Sreenivasan who, within an hour of the attacks in Mubai, began hosting a web radio call-in show with other Indian journalists, relaying what they knew. Sreenivasan used a service called Blog TalkRadio:
“BlogTalkRadio is the social radio network that allows users to connect quickly and directly with their audience. Using an ordinary telephone and computer hosts can create free, live, call-in talk shows with unlimited participants that are automatically archived and made available as podcasts. No software download is required. Listeners can subscribe to shows via RSS into iTunes and other feed readers.”