“The audience is being assembled by the audience”

NYU professor and Internet thinker Clay Shirky on the future of accountability journalism in a world of declining newspapers. On the advertising-based business model of journalism:

“Best Buy was not willing to support the Baghdad bureau because Best Buy cared about news from Baghdad. They just didn’t have any other good choices.”

On the death of the home page:

“The number of people who go to the Times’ homepage as a percentage of total readership falls every year — because you don’t go to the Times, you go to the story, because someone Twittered it or put it on Facebook or sent it to you in email. So the audience is now being assembled not by the paper, but by other members of the audience.”

You can listen to Professor Shirky’s talk here.

One never has enough clever people

I don’t think of myself as clever but it is something to which one might aspire. This article at FinancialPost.com identifies the attributes of clever and why organizations need such folk:

“The truth is that organizations need a particular kind of clever employees — people with a propensity for innovation and even iconoclasm. People who happily tread on organizational sacred ground while seeking new ways to produce sustained economic growth.

Clever people are highly talented individuals who have the potential to create disproportionate amounts of value from the resources that an organization makes available to them.”

And how does one spot a clever boy or girl?

  • They know their worth (their skills are not easily replicated).
  • They ask difficult questions.
  • They are organizationally savvy.
  • They are not impressed by corporate hierarchy.
  • They expect instant access to decision makers.
  • They are well connected outside of their organizations.
  • Their passion is for what they do, not for who they work for.
  • Even if you lead them well, they won’t thank you.

Dollars moving from old radio to new radio?

“Internet Radio Makes Waves,” a new eMarketer report, predicts the radio industry will see double-digit losses in ad spending this year alone, with terrestrial radio bringing in $14.5 billion in ad revenues in 2009, a drop of 18% from 2008 levels.

ZenithOptimedia reports that in 2009, advertisers will spend $260 million on Internet radio and another $28 million on podcasting for a combined total of $288 million, up 28% from 2008. By 2011, that combined figure will reach nearly $394 million.

“Official” Song of Kennett, MO

I’ve posted this little ditty a few times but it’s buried deep in 4,000+ posts. So here it is a again, tagged and categorized, for your listening pleasure. The song was recorded sometime back in the ’60’s (?) to promote the town (and the sponsoring businesses). Feel free to download the song, re-post, spread it far and wide. May it play for a 1,000 years.

Kennett, My Home town (MP3)

Jeff Jarvis on “the Nielsen Revolt”

“The presumption of old media was that everyone in the audience saw every advertisement and that’s why ads were bought on the basis of the size of the audience. Size mattered. But today, what advertisers really want is verification that their ads reached the audience they were sold – not just in size but in relevance.”

Creativity

Leo Babauta has a very good list of tips on how to cultivate your creativity. Here are a few of my favorites from his list:

  • Shut out the outside world.
  • Reflect on your life and work daily.
  • Just get it out, no matter how crappy that first draft.
  • Teach and you’ll learn.
  • Drink ridiculous amounts of coffee.
  • Write all ideas down immediately.
  • Turn your work into play.
  • Get lots of rest. Overwork kills creativity.
  • Don’t force it. Relax, play, it will start to flow.
  • Do it when you’re excited.
  • Don’t be afraid to be stupid and silly.
  • Small ideas are good. Don’t need to change the world — just change one thing.
  • When something is killing your creativity, kill it.
  • Most of all, have fun doing it.

If I might add one idea to this excellent list (be sure to check out the full list from link above), you have to be in an environment that will allow (better yet, encourage) creativity. I’ve been so blessed for most of my working life. I guess this means working for the right company or working for yourself.

Narvel Felts, the pride of Bernie, MO

Just learned that Narvel Felts will be performing at the Missouri State Fair on August 19 (part of the Country Gold Tour). According to Wikipedia, Narvel is 70, so it’s good to know he’s still performing.

narvel1-2

Here’s a couple of photos from his younger days, taken in the studios of KBOA in Kennett, MO (circa 1950). L-R: JW Grubbs (Bass Guitar), Leon Barnett (Lead Guitar), Narvel Felts (Guitar & Vocals), Bob Taylor? (Drums), and Jerry Tuttle (Saxophone & Steel Guitar).

Wikipedia: “Narvel attended Bernie High School, Felts was discovered during a talent show at the school. He had been encouraged to participate in the show by some of his classmates, and it just so happened that a talent agent was attending the performance at the time.

Felts recorded his first single “Kiss-a Me Baby” at the age of 16, and his career skyrocketed with the help of Roy Orbison and Johnny Cash. Narvel Felts enjoyed modest pop success in 1960 with a remake of the Drifters “Honey Love” which earned a low position on the Billboard Hot 100. He went on to release such songs as “Lonely Teardrops” and “Pink And Black Days”, but it wasn’t until the 1970s when he began enjoying success on a national level as a country singer.

His first major hit came in 1973, with a cover of Dobie Gray’s “Drift Away”. Felts’ version — No. 8 on the Billboard magazine Hot Country Singles chart in September 1973 — was mid-tempo country compared to Gray’s blues version. The follow-up single, “All in the Name of Love,” just missed hitting the top 10 in December 1973.”

I’d been working at the radio station about a year when Drift Away got Narvel some notoriety and he came by the station to plug the record. It’s was a big deal for Kennett, Missouri. Narvel had beautiful hair.

Shop Talk: SEC Digital Network

The Southeastern Conference is getting ready to launch the SEC Digital Network. They’re working with a company called XOS Digital and are touting: “…nearly 10,000 hours of original and exclusive SEC content anytime, anywhere through online video syndication, digital downloads, and exclusive live-streaming and on-demand video content.”

If I understand this correctly, this does NOT include live streaming of actual game broadcasts. Those are protected by the rights holders. Companies like ours. So what content will be available?

  • Highlights
  • Complete game replays
  • Breaking SEC news in real-time
  • Post-game interviews
  • Tailgate events
  • Behind-the-scenes pep talks
  • Press conferences

The company I work for is associated with some SEC schools: Alabama, Mississippi State and South Carolina.

Remember that saying about the farmer’s pig? We eat everything but the oink? Well, companies like ours pay lots and lots of money for the marketing rights to this big schools and we have to sell everything but the oink to recover that investment.

But you can only put so many commercials in a radio or TV broadcast; only so many logos on a big scoreboard; only so many ads in a program (as you can see, I don’t really know everything we sell).

And if God isn’t making any more land, she’s not making any more avails in a football broadcast. So everyone is looking for ways to generate more programming, more content, to support additional advertising. The SEC Digital Network would seem to be doing this.

And the fans have a nearly insatiable appetite for anything related to their team. And if the SEC does this right, with lots of fan engagement and interaction, and fully mobile… they’ll have a winner.

Bambi358 is following you

I just did a little Twitter house cleaning, blocking about 60 followers who looked … suspect. My criteria for blocking is very scientific and includes –but is not limited to– the following:

  • Anyone who follows 500+
  • Anyone with a number in their name
  • Anyone trying to be anonymous
  • Overly cute names
  • Just about any business (unless I know you)
  • Anyone who uses the terms “SEO” or “social” in their profile bio
  • Glam shot photo icon

If I blocked you and you’d like for me to reconsider… you’re way too needy. But email me and we’ll talk.

[10 hours later] The Twitter spam is coming way too fast. I’ve blocked almost 100. Giving serious thought to protecting my account.