Category Archives: Media & Culture

The people formerly known as advertisers

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Media researcher Gordon Borrell says “we’ve reached the end of the Golden Age of Advertising.”

  • 82% of SMBs have established their own media channel in the form of a website or social media page.
  • Since 2007, spending has skyrocketed to the point at which businesses last year spent 72% more on marketing services and promotions than they had spent 10 years earlier. Meanwhile, the annual expenditure on local advertising was 22% less than it was a decade ago.
  • “Over the next 12 months, the gap will almost certainly widen to the point that all traditional advertising channels — print, broadcast, outdoor and mail — begin to look like niche support mechanisms to a local businesses’ digital marketing plan.”

The Lumpkin Family

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The Lumpkin Family

I’d watch a TV show based on a 50’s era family that made their living performing on small town radio stations. I might make one or both of the children “little people” passing as kids. Maybe the wife transgender. The gimmick would be they are all very talented but couldn’t make it as solo acts and discover — by humorous accident — that they’re a hit as a family. The thing practically writes itself.

The AI we confront will be us

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From an article by Tim O’Reilly

“When news of import spreads around the world in moments, is this not the awareness in some kind of global brain? When an idea takes hold in millions of individual minds, and is reinforced by repetition across our silicon networks, is it not a persistent thought?”

It’s a rare day I don’t “ask Google” a question. Usually several. Increasingly, Google provides a useful answer. As this bit of magic becomes commonplace, the line between Me and the Net becomes thinner and thinner and will soon disappear. (Already, perhaps?) My mind (whatever that is) feels like it’s escaping the cramped confines of my head and it feels wonderful.

“AI that we will confront is not going to be a mind in an individual machine. It will not be something we look at as other. It may well be us.”

As our Cro-Magnon and Neanderthal ancestors slowly became what we are today?