Category Archives: Media & Culture

Shop Talk: SEC Digital Network

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The Southeastern Conference is getting ready to launch the SEC Digital Network. They’re working with a company called XOS Digital and are touting: “…nearly 10,000 hours of original and exclusive SEC content anytime, anywhere through online video syndication, digital downloads, and exclusive live-streaming and on-demand video content.”

If I understand this correctly, this does NOT include live streaming of actual game broadcasts. Those are protected by the rights holders. Companies like ours. So what content will be available?

  • Highlights
  • Complete game replays
  • Breaking SEC news in real-time
  • Post-game interviews
  • Tailgate events
  • Behind-the-scenes pep talks
  • Press conferences

The company I work for is associated with some SEC schools: Alabama, Mississippi State and South Carolina.

Remember that saying about the farmer’s pig? We eat everything but the oink? Well, companies like ours pay lots and lots of money for the marketing rights to this big schools and we have to sell everything but the oink to recover that investment.

But you can only put so many commercials in a radio or TV broadcast; only so many logos on a big scoreboard; only so many ads in a program (as you can see, I don’t really know everything we sell).

And if God isn’t making any more land, she’s not making any more avails in a football broadcast. So everyone is looking for ways to generate more programming, more content, to support additional advertising. The SEC Digital Network would seem to be doing this.

And the fans have a nearly insatiable appetite for anything related to their team. And if the SEC does this right, with lots of fan engagement and interaction, and fully mobile… they’ll have a winner.

Bambi358 is following you

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I just did a little Twitter house cleaning, blocking about 60 followers who looked … suspect. My criteria for blocking is very scientific and includes –but is not limited to– the following:

  • Anyone who follows 500+
  • Anyone with a number in their name
  • Anyone trying to be anonymous
  • Overly cute names
  • Just about any business (unless I know you)
  • Anyone who uses the terms “SEO” or “social” in their profile bio
  • Glam shot photo icon

If I blocked you and you’d like for me to reconsider… you’re way too needy. But email me and we’ll talk.

[10 hours later] The Twitter spam is coming way too fast. I’ve blocked almost 100. Giving serious thought to protecting my account.

Radio stops with the listener

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What do you do when someone sends you a good video, a photo, or a link to an interesting news item? You share it. Maybe with a link on Facebook or Twitter; a blog if that’s your thing; or you simply email it to everyone in your address book. And some of them will do the same. It seems quite natural after 15 years of life on the net.

Now, what do you do when you hear something interesting, amusing or important on the radio? Assuming you’re not recording, your options are limited. You could call a friend, but by the time you reach them the song/interview/comedy bit is likely to be over.

All the good stuff you hear on the radio (or TV) pretty much stops when it reaches the listener. That never bothered me before because… well, where else _could_ it go after reaching me? There WAS no practical way to share it.

The web changed all that. Even the dumbest cat photo goes on and on and on.

Before hitting the record button or opening the mic, we should ask ourselves, “Can anyone link to what I am about to create?”

If this is reality, I’ll take virtual

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I feel like the mom that left her child in the car to run into the mall “for just two minutes” and comes back to find the cops standing around her car with stern looks on their faces. It’s scary how quickly a couple of days can slip by without a blog post. There’s no question in my mind that Twitter and posterous have resulted in fewer posts here.

And since this is not a real blog post, who the fuck are Jon and Kate? I keep seeing their names pop up and have determined they are/were the “stars” of a reality show but now have broken up or something?

I have this theory that the people who insist they have never heard of blogs or Twitter are exactly the same people who made Jon & Kate household names (to everyone but me).

How empty and vacuous must your life be that you would find J&K’s live worth watching?

Ignore Everybody (Hugh MacLeod)

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Telling someone how to be creative is like explaining how to wiggle your ears. But Hugh MacLeod’s little blog-to-book (Ignore Everybody – And 39 Other Keys to Creativity) has some useful insights. Here are my favorites:

  • The more original your idea is, the less good advice other people will be able to give you.
  • Good ideas alter the power balance in relationships. That is why good ideas are always initially resisted.
  • The sovereignty you have over your work will inspire far more people than the actual content ever will.
  • It was so liberating to be doing something that didn’t have to have some sort of commercial angle, for a change.
  • Doing anything worthwhile takes forever.
  • Companies that squelch creativity can no longer compete with companies that champion creativity.
  • Like the best jobs in the world, it just kinda sorta happened.
  • Art suffers the moment other people start paying for it. The more you need the money, the more people will tell you what to do. The less control you will have. The more bullshit you will have to swallow. The less joy it will bring.
  • The only people who can change the world are the people who want to. And not everybody does.
  • Selling out is harder than it looks (It’s hard to sell out if nobody has bought in)
  • If you’re arranging your life in such a way that you need to make a lot of fuss between feeling the (creative) itch and getting to work, you’re putting the cart before the horse. You have to find a way of working that makes it dead easy to take full advantage of your inspired moments. They never hit at a convenient time, nor do they last long.
  • The best way to get approval is to not need it.
  • Part of being creative is learning how to protect your freedom.
  • The size of the endeavor doesn’t matter as much as how meaningful it becomes to you.
  • If you are successful, it’ll never come from the direction you predicted. Same is true if you fail.

“Sorry, There’s No Way To Save The TV Business”

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A thought-provoking column by Henry Blodget in the Silicon Alley Insider. Here’s his nutshell:

“As with print-based media, Internet-based distribution generates only a tiny fraction of the revenue and profit that today’s incumbent cable, broadcast, and satellite distribution models do.  As Internet-based distribution gains steam, therefore, most TV industry incumbents will no longer be able to support their existing cost structures.”

According to Blodget, the TV business models for the past 50 years have been based on:

  • Not much else to do at home that’s as simple and fun as TV
  • No way to get video content other than via TV
  • No options other than TV for advertisers who want to tell video stories
  • No options other than cable–and, more recently, satellite–to get TV
  • Tight choke-points in each market through which all video content has to flow (cable company, airwaves), which creates enormous value for the owners of those gates.

“The revolution will be Twittered”

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“As the regime shut down other forms of communication, Twitter survived. With some remarkable results. Those rooftop chants that were becoming deafening in Tehran? A few hours ago, this concept of resistance was spread by a twitter message. Here’s the Twitter from a Moussavi supporter:

ALL internet & mobile networks are cut. We ask everyone in Tehran to go onto their rooftops and shout ALAHO AKBAR in protest #IranElection

That a new information technology could be improvised for this purpose so swiftly is a sign of the times. It reveals in Iran what the Obama campaign revealed in the United States. You cannot stop people any longer. You cannot control them any longer. They can bypass your established media; they can broadcast to one another; they can organize as never before.” — Andrew Sullivan’s The Daily Dish

Video fastest-growing media platform in history

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So says a new report from social media research consultancy Trendstream and research firm Lightspeed. From story at MediaPost.com:

“In one week in January, 97 million Americans viewed a streaming clip online — as many as are tuning into any major broadcast network — according to a recent survey of 1,000 U.S. active Web users ages 16-65. What’s more, with 72% of U.S. Web users watching clips online, Web video outstrips both blogging and social networking, and is now the leading “social-media platform.”

The “broadcast mode is dead,” said Tom Smith, managing director of Trendstream. “Now is the time for co-creation, user distribution and a true democratization of video content.”

And the new video-ready iPhone will just accelerate this trend. (via @malloryglosier)

No more creating mass through scarcity

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So you’ve got a TV station or radio station or newspaper with all this good “content.” The cost of producing it is already sunk so you put it on your website and sell some banner ads. Ch-ching. But it just isn’t working for a lot of “legacy media” and Terry Heaton explains why:

“The assumptions of any content play are that its value is so great that expensive, adjacent advertising will support it and that the mass attractive to advertisers can be created through scarcity. Neither of these assumptions is viable online, and the real problem is that both must be present for significant revenue to be realized.”

So what do we do?

“We should nurture our legacy products as best we can, but we simply must separate our ability to make money from our dependence on the content we create. The key to that is in defining, understanding and developing the Local Web.”

I added the bold in hopes that would help me understand what he’s saying. I think he’s referring to the content we are already creating. We have a story in the paper, we put it on the web. We have a good radio morning show, we stream it. And so on.

We can’t just “re-purpose” our existing content and expect to attract an audience that will be attractive to an advertiser. I think he’s right.

Lance on why he and Sheryl Crow split

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“She wanted marriage, she wanted children; and not that I didn’t want that, but I didn’t want that at that time because I had just gotten out of a marriage, I’d just had kids [Luke, Grace and Bella],” Armstrong, 37, reveals. “Yet we’re up against her biological clock — that pressure is what cracked it.” — New York Post.