“The Death of Local News”

LocalNewser: Michael Rosenblum on the Death of Local News from Mark Joyella on Vimeo. “Michael Rosenblum’s been around the local news biz for decades, along the way helping create New York’s all-news NY1 and Al Gore’s Current TV. Rosenblum’s consulted for stations across the country and around the world, and yet he believes the model that’s kept local news alive since the 1950s is broken, and the only way to repair it–drastic changes in the way news stations operate–just won’t happen. Rosenblum tells LocalNewser’s Mark Joyella local news is like GM: sticking with a recipe that put them on top five decades ago, but will drive them to bankruptcy today.”

My favorite line: When Google does news in New York, it aint gonna start in the CBS building with a chopper. Or something to that effect. Video runs about 2 1/2 min.

“The Fall and Rise of Media”

NYT’s David Carr on The Fall and Rise of Media:

“Those of us who covered media were told for years that the sky was falling, and nothing happened. And then it did. Great big chunks of the sky gave way and magazines tumbled — Gourmet!? — that seemed as if they were as solid as the skyline itself. But to those of us who were here back in September of 2001, we learned that even the edifice of Manhattan itself is subject to perforation and endless loss.”

“Somewhere down in the Flatiron, out in Brooklyn, over in Queens or up in Harlem, cabals of bright young things are watching all the disruption with more than an academic interest. Their tiny netbooks and iPhones, which serve as portals to the cloud, contain more informational firepower than entire newsrooms possessed just two decades ago. And they are ginning content from their audiences in the form of social media or finding ways of making ambient information more useful. They are jaded in the way youth requires, but have the confidence that is a gift of their age as well.

For them, New York is not an island sinking, but one that is rising on a fresh, ferocious wave.”

Hard (for me) to read this not feel a little … wistful… on behalf of the old guard. But Mr. Carr clearly sees the glass as half full.

Social Media ROI

The one quote that jumped out at me was attributed to Alex Bogusky, Co-Chairman, CP&B:

“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media… The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.”

“A luxury we can no longer afford”

“New Business Models for News” was the title of a conference held by the City University of New York’s Graduate School of Journalism. You can read the full post by Dorian Benkoil at E-Media Tidbits but the goal of the (3rd annual) conference was “…to try to find ways that the news business can survive.”

“The 150 to 200 people there were a diverse audience — local bloggers and independent journalists trying to make a living, reps from big media companies like The New York Times and Gannett, venture capitalists, foundation funders, educators, consultants, students, technologists, advertising salespeople, ad network experts.”

“You’d better take an interest in the spreadsheets that represent your income and expenses, and cash flow statements that will determine if you can meet payroll every week — even if that payroll is just you, working alone. You may even have to consider, in the words of NYU’s Jay Rosen, that “there may be no business model to replace the old business model” — but you’ll still have to find a way to pay for it all.”

“But being unaware of anything having to do with the cash flows that support the news operation is a luxury we can no longer afford.”

nama-trends-nafb-09-7Reading and thinking about this conference brought to mind my many chats with Chuck Zimmerman, a former Learfield employee who struck out on his own (with wife Cindy) and has created a small but successful business as an ag journalist (specializing in agriculture marketing).

Over the course of the last several years, I’ve heard Chuck talk about dealing with finances, ad sales, server problems, and a bunch of other stuff that had not much to do with reporting a story but a lot to do with putting bread on the table.

“How Twitter is changing the face of media”

This post by Soren Gordhamer (at Mashable.com) resonates for those of us who followed/participated in the “reporting” of “the hostage situation that wasn’t” here in Jefferson City.

“Sure, in the past, you could always email or call a friend to inform him or her of a quality news story or TV show; now, however, in a matter of seconds you can share this information on your broadcasting network via Twitter or Facebook, with tens, hundreds, or even thousands of people. It’s not my or your media anymore; it’s our media, and we can all broadcast it.” [Emphasis mine]

“In the past, what people thought of as “news” was what was reported that day in the New York Times or CNN. In an age where we all possess our own broadcasting network, though, smaller stations have greater power. Of course, a post on Twitter from CNN, which has over two million followers, will get more views than one from Joe Smith who has 20 followers will, but Joe Smith is at least in the game now, where he was not previously.”

“In the new media landscape, the task of defining what is the news that matters to people lies less with a few major media outlets, and much more with the millions of small outlets like you and I who each choose what to talk about. Increasingly, lots of littles, in aggregate, are becoming more powerful than a handful of bigs.” [Emphasis mine]

“Media is also becoming more personal. More and more people expect their broadcasting networks to be people with personalities, not simply sources of news. We want to know as much about the person reporting news as we do the news they are reporting. [Emphais mine] Broadcasting is more a personal act than ever, as users seek to have connections not just to content but to people.”

Mr. Gordhamer is the author of the book, Wisdom 2.0 and the organizer of the Wisdom 2.0 Conference.

Black & white dreams

My dreams always seem to happen at night. Rather the dream scenario unfolds after dark. Or so I’ve always thought. Could be all those episodes of I Love Lucy.

“A 2008 study at the University of Dundee in the U.K. found that people who grew up when television was invented sometimes have dreams in black and white, while those who have experienced only color television usually have colorful dreams.”

“…almost all of our dreams have a narrative quality. Most of the ones we remember also have some sort of troubling aspect to them, which is why they stick out in our minds.”

From article on what blind people see when they dream.

Obits on TV

We’ve been fiddling around with the Internet for about 15 years and tried lots of different ideas. Streaming audio of debate from the state legislature; oral arguments from the state supreme court; online database of accident reports format he state highway patrol; and –as the say– the list goes on. One idea could never get off the ground was Obits Online. This was back in the late ’90’s as I recall.

Funeral homes would log in to our online database and post funeral announcements. The public could search by name, date, city, etc etc. We pitched the funeral home associations in Missouri and Iowa (maybe some other states, I don’t recall).

The idea never got off the ground because most funeral homes were still trying to figure out their fax machines and were convinced the people in their communities were not using computers and were unlikely to do so any time soon.

I bring up this stillborn digital baby after spotting this story (AdAge.com) about a TV station in Michigan that’s running on-air and online obituary ads after three of the region’s four daily newspapers reduced publication to three days a week.

obt-screenshot“For $100, the station will run the deceased’s name and photo on-air and publish a full-length obituary on ObitMichigan.com. Full-screen graphics listing names of people who have passed away are broadcast during the local station’s morning and noon shows Monday through Friday, as well as on weekend morning shows. Viewers are pushed to the website for more information about the deceased as well as funeral-services information.

The station’s owner, Meredith Corp., expects to roll the concept out to its other stations and says it is also in licensing discussions with other station groups.

At $100 an obituary, it’s not clear that WNEM or Meredith has really tapped a massive vein of cash. Revenue from obituaries “is a teeny subset” of overall newspaper-classified revenue, said Mort Goldstrom, VP-advertising at the Newspaper Association of America. Fees charged by papers can range from as high as $1,000 for a major metro to a few hundred dollars for a midmarket paper. And many small community and weekly newspapers still run obituaries for free.

WNEM started running obituaries in August at no charge, to get people familiar with the service and to work out any software bugs. Since launching as a paid service in early September, executives said, the station has over 700 obituaries in its system.

The new obituaries are also prompting a change in the way people go about their daily routine, he said. “The biggest issue that we have is the elderly people that don’t have the ability to pay for internet access or don’t have a computer. Now they see it flash on TV and those that don’t have a computer can call the funeral home and ask for information,” Mr. Luczak said.”

Having the TV station to promote and leverage the idea is an important component. I hope they make some money and provide a useful service.

Do you need a “website?

My pals at the local yoga center have been asking for my advice on re-doing their website. Since my advice is free, I don’t have to worry too much about it being good advice. But if I were doing this and didn’t have to answer to a committee (or Vishnu) I think I might go in this direction. (Nothing original here, BTW. Regular readers know who my influences are)

Don’t make people come to you (or your website). Take your information to where they are: Facebook, Twitter, YouTube, Flickr, etc.

I like posterous for feeding these social nodes. And it gives you a nice, clean, low-maintenance “place” to park your domain.

“All spokes and no hub”

Steve Rubel suggests the next big media company won’t have a website:

“Conceivably the next great media company will be all spokes and no hub. It will exist as a constellation of connected apps and widgets that live inside other sites and offer a full experience plus access to your social graph and robust community features. Each of these may interconnect too so that a media company’s community on Facebook can talk to the same on Twitter.

Facebook might be the first venue where this starts. It could become a mini news reader for millions who don’t care about RSS or Twitter. Over time this may obviate the need to create large news sites. It’s easier to create a rich interactive experience there than start a new news site and hope that people come to you. They won’t have time to find or visit.”