Sivad is “Davis” spelled backward

Posted on January 9, 2010 by Steve Mays

Growing up in Kennett, Missouri, in the 50’s and 60’s, we got our TV from Memphis, 100 miles to the south. But we were blessed with a great selection of movies. One station, WHBQ, billed their offerings, “Million Dollar Movies.” And there was a great sub-set of horror movies (Dracula, Wolfman, Frankenstein, etc) presented as Fantastic Features. The Monster of Ceremonies was SIVAD, the only vampire with a hush-puppy southern accent.

How big was Sivad? He drew 30,000 fans to the Mid-South Fairgrounds, breaking the Beatles attendance record). You can learn more about Sivad and alter ego Watson Davis here.

Much thanks to Charles Jolliff for tipping us to this pop-culture flash-back.

Is this the future of advertising?

Posted on January 8, 2010 by Steve Mays

First, I am assuming this was a paid commercial. And I’m assuming Domino’s Pizza paid a premium. The ultimate “live read.” As I watched, I realized I was paying very close attention, trying to figure out what I was seeing.

Whose idea was this? The show’s writers? You damn well better have good writers if you’re going to try this. Was it Domino’s idea? Their ad agency?

My next thought was, this is a one trick pony. You can’t do this every night. Or even every week. But then it hit me, you wouldn’t need to. This segment had 100% of my attention. I clearly got the message that Domino’s Pizza was trying to make their product a lot better. I don’t need to see some mindless 30 second spot over and over.

This… whatever it is… didn’t insult my intelligence. It played to it in a tongue-in-cheek manner ideally suited to those who watch The Colbert Report. I have no trouble imagining an advertiser paying big bucks for this.

Pick your decade: Frustration or Change

Posted on January 1, 2010 by Steve Mays

I should just point www.smays.com to Seth Godin’s blog. Maybe change to WhatHeSaid.com. Mr. G picks two important trends for the coming decade. I’m opting for “change” over “frustration,” but you should read the full post.

Change: The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to spend money, go to work and build companies. Industries are being built every day (and old ones are fading). The revolution is in full swing, and an entire generation is eager to change everything because of it. Hint: it won’t look like the last one with a few bells and whistles added.

In my experience, the people who poo-poo the idea of radical change usually have the most invested in keeping things the same. Good luck.

What might have been (and might be) for newspaper industry

Posted on December 29, 2009 by Steve Mays

In his final Stop the Presses column (for Editor & Publisher), Steve Outing revises history with a look at how things might have gone for the newspaper industry. And –since they didn’t– what to expect next. From the HTMHG list:

1. In 1994-95, newspaper executives recognize that the Web is something with the potential to rock their world, and increase R&D budgets significantly in order to plan for and begin building new businesses based on fast-developing new technology.

2. Learning from media history (e.g., TV started out as radio with a video image of the announcer speaking into a microphone), newspaper leaders decide not to repeat it this time around. They direct new-media R&D staff to design new online services that create original content and new utilities — things that are not possible in print but are online.

3. Fat and happy with enviable profit margins, newspaper companies’ leaders take note of the wave of Internet start-up companies in the late 1990s. Business development executives with technology experience are brought in from outside the newspaper industry to identify the most promising trends and start-up companies, and begin making acquisitions and/or significant investments, in a big way.

You get the idea. I do dread the day I read a similar “what might have been” about the broadcasting industry.

Balancing my checkbook

Posted on December 28, 2009 by Steve Mays

My friend Keith tweeted his surprise that I still write cheques (He’s British) and balance my checkbook. I write less than half a dozen checks a month and it would be easy to pay all my bills electronically.

I confess there’s something comforting (?) about the routine of opening the bank statement and reconciling it with my checkbook. Maybe it’s an age thing. I’m old enough to remember Diner’s Club cards and the introduction of ATM machines.

And while there’s precious little math involved in balancing a checkbook, it’s the only math I have/do these days.

But I think the real reason I cling to this anachronism has something to do with my perception of the “reality” of money. The same reason I have never used a debit card and always keep a little cash in my pocket. I love PayPal and used it every few days. But a bank statement and my little money clip with a few bucks in it are the threads that keep money real, at least in my head.

Bonus reference: Who remembers counter checks?

Apple to offer online TV subscriptions?

Posted on December 22, 2009 by Steve Mays

I’d hate to see the math on what DirecTV really costs, based on how many channels/programs I watch each month. And I thought I wouldn’t live to see a) cable/sat unbundle programming or b) a serious alternative. But maybe I was wrong.

“Apple is eliciting tentative interest from some networks in its proposal to offer a TV subscription package via the Internet. Theoretically, customers would be able to tune in online, allowing them to cancel their cable or satellite subscriptions.

Broadband Internet subscriptions to TV networks could potentially destabilize the bedrock of the television business, which relies on subscribers paying for dozens of bundled channels.

The blog All Things D reported last month that Apple was proposing a $30-a-month supplement to its iTunes service to the networks. The networks would receive monthly payments from Apple.”

Rest of the story is here.

Leaving the Information Age

Posted on December 14, 2009 by Steve Mays

http://blog.joeandrieu.com/2007/09/22/leaving-the-information-age/

Leaving the Information Age

I missed the Agrarian Age and the Industrial Age but have been pretty much in the thick of the Information Age, so I was a little startled to learn that it was over. Or nearly so.

David Wienberger pointed to an essay by Joe Andrieu titled “Leaving the Information Age,” written in September of 2007. It makes a compelling case for the the idea that we’re nearing the end of the Information Age:

As cable television and the Internet invaded our homes, we began to find that we could satisfy many of our wants and desires through Information rather than physical goods. It was liberating, intoxicating, and led to one of the most outrageous economic bubbles since the heyday of the Industrial Age triggered the Great Depression.

Similarly, the Information Age is, (surpise!), defined by MORE information. More channels. More telephones. More email. More websites. More advertising. More media.

And in a (perhaps) surprisingly short period, we now find ourselves echoing a new version of the mantra that ended the Industrial Age: “Enough! We don’t need so much Information!”

Mr. Andrieu makes the topic much more interesting than your junior high history teacher.

I missed the Agrarian Age and the Industrial Age but have been pretty much in the thick of the Information Age, so I was a little startled to learn that it was over. Or nearly so.

“As cable television and the Internet invaded our homes, we began to find that we could satisfy many of our wants and desires through Information rather than physical goods. It was liberating, intoxicating, and led to one of the most outrageous economic bubbles since the heyday of the Industrial Age triggered the Great Depression.

Similarly, the Information Age is, (surpise!), defined by MORE information. More channels. More telephones. More email. More websites. More advertising. More media.

And in a (perhaps) surprisingly short period, we now find ourselves echoing a new version of the mantra that ended the Industrial Age: “Enough! We don’t need so much Information!”

Mr. Andrieu makes the subject of “ages” much more interesting than your junior high history teacher. Well worth the read.

“Radio Days: the celluloid afterlife of real radio”

Posted on December 12, 2009 by Steve Mays

“In the movies, radio is a mythic force: local, rebellious, life-changing. This hardly describes the reality at commercial radio stations today, but it does tell us something about how radio was—and about how we want it to be.

The Clear Channel consolidations of the 1990s and the streaming revolutions of the last decade have given us change and innovation, but they haven’t forged the kind of cultural radio that thrilled and united 20th-century audiences. Sure, we’ve got talkers who excel at dividing us. And we’ve got little machines that let us become our own DJs. But we haven’t replicated the “real people” kind of radio that speaks and sings to us better than we can speak and sing to ourselves. Our new broadband-powered landscape hasn’t empowered that level of talent—yet. But don’t worry. It will. Until then, see you at the movies.

I stumbled across this piece by Matthew Lasar on ars technica. It brought back many fond memories from my days at KBOA (’70s). We said pretty much anything within reason and the same went for the music we played (on turn-tables). And I loved movies about DJ’s and radio stations. I’ll be forever grateful I didn’t miss “real radio.”

“Is it too late to catch up?”

Posted on December 3, 2009 by Steve Mays

A few questions from the always brilliant Seth Godin:

“What if your organization or your client has done nothing? What if they’ve just watched the last fourteen years go by? No real website, no social media, no permission assets. What if now they’re ready and they ask your advice?

I think my honest answer might have been, “Too late.” But Mr. Godin comes through with 10 practical suggestions. I encourage you to read them all. Here are my favorites:

Start a book group for your top executives and every person who answers the phone, designs a product or interacts with customers. Read a great online media book a week and discuss. It’ll take you about a year to catch up.
Offer a small bonus to anyone in the company who starts and runs a blog on any topic. Have them link to your company site, with an explanation that while they work there, they don’t speak for you.
Do not approve any project that isn’t run on Basecamp.
Don’t have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.

Mr. Godin concludes the problem is no longer budget or access to tools, rather it is the will to get good at operating in our new world. I have to wonder if you haven’t found the will by now, how likely are you to do so

smays.com

A place where I publish what I notice.

Category Archives: Media & Culture

Sivad is “Davis” spelled backward

Is this the future of advertising?

Pick your decade: Frustration or Change

What might have been (and might be) for newspaper industry

Balancing my checkbook

Apple to offer online TV subscriptions?

Leaving the Information Age

“Radio Days: the celluloid afterlife of real radio”

“Is it too late to catch up?”