Your business card a billboard for your brand

Posted on June 27, 2011 by Steve Mays

“In my universe a powerful brand should be able to explain their mission in a single paragraph–the fewer words, the better. But what most brands forget is that their business card is indeed their ‘napkin,’ a blank canvas enabling them to communicate the essence of their brand (or fail to do so).

We live in a super-cluttered world where no one has time for anything. We’re bombarded with text messages, TV commercials, billboards and online ads, and so companies need to know what they stand for. It’s a fact that you cannot remember more than three television commercials in a row, let alone recall the design of your average business card unless they manage to rise above the cacophony and stand out in a way that’s completely relevant.”

—Fast Company

nd.

Should you forward that email?

Posted on June 24, 2011 by Steve Mays

Coffee: The Greatest Addiction Ever

Posted on June 23, 2011 by Steve Mays

“If I can just hang on for another couple of years”

Posted on June 16, 2011 by Steve Mays

“This idea of “hanging on for another few years” isn’t just dangerous; it’s suicidal. I know this comes off as harsh, but media companies should be asking themselves this question (actually, they should have been already): Is our topmost leadership capable of looking past their personal needs to do what’s right for the company in the long run? In the answer to that question lies the future of all media.”

— Terry Heaton

Email Experiment

Posted on June 10, 2011 by Steve Mays

I’m going to try a little experiment next week. Beginning at midnight this Sunday (12-June), I’m only going to check email once a day. At 7:00 a.m. Central. I want to see if eliminating the distraction of checking and replying to email throughout the day allows me to be more productive. Those who need to reach me have options:

Co-workers can send me a private message on the company Yammer network. Or call. The rest of you can message me on Twitter (@smaysdotcom) or AIM (smaysdotcom). Google Chat would require me to keep Gmail open and I don’t want the temptation.

UPDATE: I’ve terminated my little experiment. After just 48 hours. Turns out I didn’t get that many emails and Gmail did such a good job or sorting and prioritizing, it really was less of an issue than I had assumed. Another revelation was that I send a lot more emails than I receive. I’ll have to think about that. I also became aware of how integrated my email is with my calendar and task manager.

Is Gen Y changing the workplace?

Posted on May 26, 2011 by Steve Mays

Generation Y (GenY) is made up of those born between 1981-1999. I hear a few knocks on today’s young people but mostly from older folks with a very different view of… everything. I found the following in a story on a Canadian website and have applied for membership in Gen Y.

Clay Collins, author of The Alternative Productivity Manifesto and Quitting Things and Flakiness: The #1 Productivity Anti-Hack, argues that Gen Y is different than previous generation workers in the following ways:

Gen Y uses modern tools and technologies, including software that’s easily accessible and free from the Internet;
Gen Y easily maintains their to-do lists, and priorities by synching with the PDAs and iPODs;
Gen Y are not workaholics, and understand the relationship between a balanced life and productivity;
Gen Y are more likely to love their jobs, because they change jobs more frequently, and stay in jobs that match their passions and talents;
Gen Y has a continuing thirst for learning and personal growth;
Gen Y wants to have new experiences, try new things, and be creative;
Gen Y doesn’t stay in jobs they don’t like just to be comfortable and secure.

Understanding Generation Y is important not just for employers. Older workers–that is, anyone over 30–need to know how to adapt to the values and demands of their newest colleagues. Before too long, they’ll be the bosses. via Is Gen Y changing the workplace? Entrepreneur Financial Post.

Clay Shirky & Jay Rosen: “The Newest Thinking On New Media”

Posted on May 22, 2011 by Steve Mays

That’s the title of the post by Mitch Joel where I found a five-part video series (runs close to an hour) of a conversation between Clay Shirky (Here Comes Everybody and Cognitive Surplus) and Jay Rosen (Press Think). These are two very smart, informed thinkers and if you are even remotely involved with media or journalism, this conversation can help you make sense of what’s happening in your world. Here’s Part 1 to get you started:

In one of the segments Mr. Shirky uses the term “infovore” to describe someone with a voracious appetite for information. I now have a name for my condition. I spend a minimum of 4-5 hours every day grazing the information savannah and I never get full.

“Why did the world shatter at the touch of a hyperlink?”

Posted on May 2, 2011 by Steve Mays

Dr. David Weinberger asks (and answers?) the question: “Why did the world shatter at the touch of a hyperlink?”

“Newspapers, encyclopedias, record companies, telephones, politics, education, analytics, scientifics, genetics, libraries, mass media, high culture, television, classrooms, assholism, channels, columns, stations, tours, travel, marketing, picketing, knitting, hectoring, picturing, gossiping, friendship redefined, attention redefined, leadership redefined, defamation redefined, curating, editing, publishing, correcting, crowds, mobs, shopping, bar-hopping, catalogs, sing-alongs, fact-checking, being together, being apart, staying together, moving on. Social forms and major institutions, many set in the Earth on stone foundations, fell down at the flick of a hyperlink.”

This started me thinking about tech changes over the last ten years. Digital cameras; high speed Internet access; social media (blogs, Twitter, Facebook); iTunes; smart phones; Google; Tivo; ebooks and on and on.

And, finally, how has our company changed during the past ten years? Can we list the Ten Biggest Changes? Five? Three? And is that even a relevant question?

Random thoughts on death of OBL