From friend Allen’s Twitter feed last night. I post this for the few, remaining Luddite newsies who insist, “I don’t care what someone had for breakfast” in expressing their disdain (and cluelessness) about Twitter.
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Category Archives: Learfield
Learfield Dish Drop
I was certain I had posted this video previously but can’t seem to find it. So, it won’t hurt to post it twice.
Missouri Senator Claire McCaskill on Twitter
Missouri Senator Claire McCaskill has been getting a lot of interest in her use of Twitter (microblog, social networking tool, blah blah blah) to keep her constituents informed about what she’s doing. Politico recently named her to their list of the ten most influential Twitterers in DC (right behind Karl Rove).
Missourinet (network owned by Learfield, the company that pays me) reporter Steve Walsh brought up Twitter in a recent interview and the senator spoke wistfully about a day when she can “speak directly to everyone in Missouri,” describing it as “Nirvana.”
It was telling that my friend (and co-worker) Steve set his question up as “nothing at all to do with anything serious.”
Hmm. Should the day come that every elected official can speak directly to every one of the people they represent, without talking to a reporter, things could get serious (for the news media). Don’t get me wrong, we need good reporters like Steve, who can call bullshit on the politicians when necessary. They will always have a role. But it seems to be changing.
And this just in… anyone with access to the Internet can hear directly from Senator McCaskill.
20 to life
Friend and co-worker Keith Sampson is celebrating (woot! woot!) his 20th year with Learfield so we took him out to lunch today. Keith is a senior producer for our sports division and only the good lord knows how many college broadcasts he’s midwifed.
I met Keith when he was program director at the radio station in Clinton, MO. I was doing affiliate relations for our news network. When they needed someone to ride herd on our growing number of sports broadcasts, I suggested they talk to Keith and he got the job. (For what it’s worth, my record in this regard ain’t that good)
While 20 years is a good run (and Keith isn’t done), we had some veterans at the table. Charlie and I are coming up on 25 years; Roger with 26 or 27; and Clarice has been with our company for 31 years.
It would be nice to think some of the young pups working for us can have that kind of staying power, but it feels a little like a Frank Capra movie, when I see it in print. And all over the country there are folks who, like us, have worked half a lifetime at one company and… poof!… it’s over.
Author’s message: enjoy what you do. Every day if you can.
“a stats geek behind the scenes tweeting interesting stuff”
I’ve been beating the Twitter drum ever since that digital light bulb came on for me. I did my best to offer some practical applications for our various businesses. But none were as spot-on as StatTweets. From the StatTweet website:
“Most sports-related media outlets that have a Twitter account simply blast everything through a single account. I don’t know about you, but I don’t find this very useful. I prefer Twitter updates targeted at just the teams I’m interested in. And I’m not talking about just a news feed. It needs to be as if each sports team had a twitter account and a stats geek behind the scenes tweeting interesting stuff.
That’s exactly what the StatTweets accounts are intended to do (but it is all automated). Not only can you follow just the teams you are interested in, but you can interact with each account to retrieve team and player stats dynamically.”
Learfield Sports Roll Call
Our sports division does sales training conference calls every month and we record these and post them to a blog on our intranet. Sometimes these involve a single property but yesterday all 40+ offices around the country took part. As I listened to the roll-call as they were getting started I was struck by how much our company has grown in the 25 years since I started. Back then I think we worked with just three universities. Anyway, here’s a minute of the roll call.
AUDIO 1 min MP3
Website make-over
We relaunched our corporate website today. Same content, just a fresh coat of digital paint provided by Caffeinated Studio in Dallas. Much thanks to Trent, Brad and Rob for the design and to Joel, Phil and Andy for all the under the hood stuff.
We’ll be fixing broken links and such for days but it’s it good to have finally thrown the switch. We ripped off the previous design from GE back when a company website wasn’t all that big a deal (“Yeah, sure, go ahead. As long as it doesn’t cost much.”)
Today our company has lots of web pages “out there.” Internet, intranet, extranet, blogs, etc etc. Thousands of pages. This “Internet thing” has caught on and I no longer have to sell the idea of the web et al. Even blogs and podcasts have become part of our company culture.
I used to say I was an EMT frantically giving CPR to the Internet patient in the back of the ambulance as it meandered toward the hospital. Today, our online patient is feeling much better. Drinking apple juice and watching Oprah. I’m so glad to see him feeling better.
I Told You So!
Strange/muted tension at work today. I am one of a handful (five? six?) of out-of-the-closet Obama supporters in our office. Two years ago, Bush supporters roamed the hallways like Senior jocks, administering titty-twisters to freshmen Liberals. As Bush devolved into the pariah he has become, they shed their Neocon uniforms and melted back into the crowd.
Today, the morning after the majority of Americans said they’d had enough of W and his ilk, I gave the gop’er’s lots of room and resisted the Snoopy Dance. And they found other things to talk about as we passed each other in the parking lot.
A few have dropped a little chum in the water to see if I’d bite (“Boy, the country is in trouble NOW”). But it’s hard to lay this shit-storm at O’s feet after only a few hours.
But it’s coming. A few of my pals are already looking forward to playing “I Told You So,” but I’m ready.
I’m encouraging them to chronicle every misstep of our new president. If they don’t have a blog, I’ll help them set one up. They can share their anger and despair with the world. And me.
For those that insist on sharing their political angst with me in person, I’m introducing a new feature on my politix blog:
“I Told You So.”I’m keeping an audio recorder with me at all times. When the subject turns to President Obama’s latest terrorist/socialist/liberal sin, I whip out the recorder and let them have their say. Which I’ll post to the politix blog. Unedited and unfiltered. A bully digital pulpit.
Don’t want to go on the record, no problem (“Did you see 30 Rock last night?”).
Seriously, hope it doesn’t come up. I HATE talking about politics. Or religion. Or my sexual fantasies. I’ve posted on this before.
So, if you love me… if you enjoy my company, but hate my politics… don’t read my blogs. And I won’t read yours. But we can both have our say and spend our time together talking about movies or books or that smokin’ hot intern.
Learning “New Media” tools
I’ll be in our Dallas office for a few days next week. The agenda is kind of loose and open-ended. Our sports division (HQ in Dallas) is exploring ways to use more “new media” tools and I’ll try to help them find ways to do this. I think. My point is, what a great job.
And here’s what I’ve learned. Just about every online tool you need is out there. Cheap or free and easy to use. The hard part is finding people who… I wish I could come up with a better word… people who “get” this whole Internet thing. Sure, everybody uses email and Google and all that, but for most the net is where you go to find something rather than create something.
Posting photos to flickr, writing a blog, even something as simple as Twitter involves sharing something of your self. Expressing who you are. It’s walking out on that high school stage and singing Killing Me Softly. A lot of people just can’t do it.
But when I meet (discover?) such a kindred spirit, someone who has something to say and a passion for saying it, it’s great fun showing them things I’ve discovered on my endless surfing safaris.
Aeron Chair
My Aeron chair was waiting for me when I got back from a client meeting today. I expected a chair this expensive to be comfortable but when I put my toochis down on that mesh seat… aaaahhh. I knew my bottom was home.
The first thing I noticed was how much cooler it was. The next thing I “felt” was the quality construction. It had a solid feel the same way an expensive European car feels solid and well engineered.
I’ll play with the adjustments tomorrow but I can already tell this was a good investment.