Category Archives: Learfield
Life After the :30 Spot (Part II)
Former Learfielder and Pal-o-Mine Nate Jolly has decided he doesn’t want to sell spots for Clear Channel Communications. Huh.
I decided a little earlier this month that I didn’t want the up and down paychecks and lifestyle of full commision sales. So I’ve decided to go another route… I’ve actually just today started a job doing some web/course development for a non-profit here in DC. It is better in almost every way. Better hours, better benefits, less of a commute, waaay more money, more relaxed work environment, and did I mention that my hours are from 10-6… 10 to fucking 6. Sleeping in has never felt so good.
And he doesn’t have to sell Season Greetings every November.
New look for Learfield.com
Andy and I have been working…or not working…or thinking about working on a new look for the Learfield corporate website for most of a year. And tonight we “relaunched.” Tomorrow a few hundred people will start calling and emailing to tell me they can’t find something on the company intranet or that they think the new look sucks. Or both. But that’s all part of the drill. The site is three years old and way past dew for a make-over. The new design has lots of white space and has a nice, open feel about it.
I’m reminded of the early days (1996?) when we put up the first FrontPage monstrosities. Nobody gave a second thought to websites back then so it didn’t matter if they looked like shit. Or maybe we just hadn’t seen enough good sites to recognize bad ones. No more. Increasingly, the worlds first impression of your company is the website and it better look good, have some useful content and be well organized. It is a never ending struggle. But it’s time for a cold Bud.
Website relaunch death march
We’re just days away from “relaunching” our corporate website. I added the quotation marks because what we’re really doing here is applying a new template to a few thousand existing pages. Our current look is more than three years old and it’s time for a fresh face. And the nature of our company has changed a lot in those three years. I think the new look reflects that nicely. Andy Waschick and his development team at Gestalt have done a fine job of giving us just what we asked for on this project. My role has been that of the stock dog that runs around yapping and nipping at the cows legs, hearding them in the right direction. In order to do my job, I have to be a little annoying. But I’m pleased with the result and will post here when the new look is up.
Learfield Interactive
I have three “pet projects” (for lack of a better description) at work. They make a little money but not much. One could make a good argument that these are things we shouldn’t be messing with. But I am quite proud of them and today seems like a good time to bench-mark them.
Legislature.com (how lucky were we to get that domain?) has to be one of the more expensive subscription services on the net. We charge $750 a year for a live stream of debate audio from the Missouri House and Senate. All the more amazing since those two bodies offer a live stream for free. In addition to the live stream, we archive each day’s debate. We’ve got it all going back to 2002. Don’t ask me “who cares?” because I don’t know. It’s a little bit of history and it seemed dumb to discard it.
UPDATE: We registered Legislature.com on September 16, 1999. Roger Gardner called me the day before and asked if the domain was available. I assured him someone had snapped it up but had our IT guy (Phil Atkinson) check. Lo and behold, it was available. Not many one-word domains still up for grabs in 1999. Post-Dispatch story on Legislature.com 5/14/00 (PDF)
Supreme Court of Missouri Oral Arguments. Very dry stuff. We stream audio of the oral arguments before the court, and then we archive it. 637 cases, dating back to December 14, 1999. The service has been free until just recently, when we started charging an annual subscription of $99. [We started doing this in January of 2000.]
So we have the audio of the state legislature making the laws…and the audio of the state supreme court interpreting many of those laws. While I don’t care that much about the process, saving this audio record just seem very cool to me.
Last, but not least… Missouri State Highway Patrol Crash Reports. These are the initial reports filled out by the state troopers and radioed back to the dispatcher. He or she then enters the information into a computer and it gets distributed to various points around the state. Several years ago, Phil did a little hack that put the reports on a website which, today, easily generates 800,000 Page Views a month. There’s a free, “public” version of the site…and a “premium” subscription service which includes a searchable database of reports going back to the beginning of 2004. Two years of crash reports. God (and maybe Andy and Phil) know how many files that might be. Thousands. Hundreds of thousands? A shit load.
A good businessman would tell you these projects are “distractions” that “dilute” our efforts from our “core businesses.” Which, for the most part, is selling 30 and 60 second commercials on radio networks. I think it’s a credit to our company that they let me (and others) explore these murky, digital waters. But I wonder… if I went to that Big Blogging Convention in the sky tomorrow, would anyone keep these projects going?