Category Archives: Internet

Early Learfield websites

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During the mid-90s I made a little career pivot that allowed me to work on our company’s Internet strategy although ‘strategy’ is too grand a term for what I/we were doing. I found and hired a couple of college kids who knew some html and created our first websites. The screenshots below (from the Wayback Machine) are from 1996-97.

A lot of websites looked like these in those days. Compared to many (most?) businesses, we were early to the game and registered domains for our networks in ’95 and ’96. I’m not sure having a one-word domain is a big deal these days. Or any domain for that matter.

Iowa Network Services

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On October 31, 1994 I started using Iowa Network Services for my my ISP (Internet Service Provider). This was part of a barter (service for ads) between Radio Iowa (our company) and INS. I believe I had dial in to an 800 number.

A Blockchain for Facts

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The most interesting idea associated with blockchain have nothing to do with money. It’s ideas like this that really grab me. I fiddled with Klout when it first came out but quickly decided I didn’t care much about my ‘influence’ score. But it would be cool to have a high Rep score.

Here’s how it works: After one group of people joins a prediction market and bets on an outcome, Augur pays others to identify that outcome—to verify what happened. But it doesn’t just pay them a flat fee. On its blockchain, Augur houses its own cryptocurrency, a digital token that encourages people to get things right. “If you’re not telling the truth, you stand to lose a bunch of money,” Krug says.

Augur calls its digital token the Rep. This cryptocurrency doesn’t let you buy and sell stuff. It tracks your reputation—that is, how often you tell the truth. People bet their Rep tokens that they are indeed telling the truth—reporting the facts as they actually are. If most others agree, the system returns their tokens and pays them in cash.

Before Wikipedia and YouTube

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I’ve been sharing old photos from the early days of radio station KBOA. I worked there in the 70s and my dad before me. I’ve been updating content on the website I created about the early days (1947-1957) of the station. KBOA830.com was my first shot at a website, back in 1997 and didn’t get much attention after the initial setup because it focused on that ten year period.

While updating this week, I kept find relevant stuff on Wikipedia and YouTube and couldn’t figure out how I’d missed this stuff when creating the site. Then I realized Wikipedia didn’t come online until 2001 and YouTube in 2005. And I found other sites with great material about performers and on-air talent at KBOA.

A profile on every American adult

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idiCORE combines public records with purchasing, demographic, and behavioral data and has built a profile on every American adult.

“Personal profiles include all known addresses, phone numbers, and e-mail addresses; every piece of property ever bought or sold, plus related mortgages; past and present vehicles owned; criminal citations, from speeding tickets on up; voter registration; hunting permits; and names and phone numbers of neighbors. The reports also include photos of cars taken by private companies using automated license plate readers—billions of snapshots tagged with GPS coordinates and timestamps.”

RepublicTigerSports.com

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During the early days of what we then called the “World Wide Web,” there was a mood of “digital entrepreneurism.” Anybody with a minimum of technical skills could create a website. Later, when blogs became a thing, it got even easier. You could start your own newspaper or magazine or — when the bandwidth got better and the tools easier — audio and video. Anyone could create their own “content” and do so for fun or profit. That was the dream and a few made it a reality.

One of those was my friend David Brazeal. David grew up in Republic, Missouri, a small town just outside of Springfield in the southwest corner of the state. He earned a degree in journalism from the University of Missouri and then reported news at a radio station in Jefferson City, MO.

That’s where I met him and then worked with him at Learfield Communications. David started in the newsroom but migrated to some of Learfield’s early, digital businesses. He was very good at what he did but eventually grew restless and longed to strike out on his own. His idea was to create a website that covered high school sports in his hometown.

With his wife’s blessing, he quit his very good job at a very good company and started RepublicTigerSports.com in 2009. David has defied the odds and made his “micro-site” a critical and financial success. I think it’s safe to say he covers high schools sports in Republic better than any traditional media outlook could or would. The town does not have a radio or TV station but does have a weekly newspaper.

I don’t think I could begin to describe the breadth and depth of the content on his site. If you are even remotely interested in what he’s doing, spend 10 or 15 minutes on the website. If you’re still interested, you might enjoy listening to the interview below. Runs about 35 minutes.

Prototype usability testing

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So I get this invite to take part in usability testing of a new prototype (is that redundant?). It’s for a big company. One of the biggest. I can’t tell you much more because I had to sign a non-disclosure agreement and they seemed pretty serious about it.

A young woman (early 20s?) ran the session (a video conference) and there were 4 or 5 others who I assume were observing but did not speak. The session lasted about half an hour.

She had me log in to a development site with (what I assume was) an early version of the new tool they’re working on. She asked me to play around with the tool and talk aloud as I did so. She would occasionally ask me a question. Near the end of the session she asked if I would use a tool like this, to which I immediately replied, “No” and explained why.

I don’t use Facebook so I’m only speculating here, but I had a strong sense they were trying to add FB-like features. “Like” buttons; the little “heart” icon; etc. I said, as gently as I could, it seemed they were trying to solve a problem that did not exist. This company is big enough they must have an army of developers working on stuff like this all the time. And that’s good, up to the point they adding features nobody wants or needs.

I don’t know when — if ever — I’ll be able to tell you more about this. Maybe if the thing ever goes public. For my effort they’re going to give me a $50 gift certificate, but the real value was forcing me to think about social media and how use it (or don’t use it).

Social. Media.

The ‘media’ part is pretty straight forward. We see news, photos, video, audio. The ‘social’ part seems to be about connecting with people (“engagement”). In my experience, that is happening at an increasingly superficial level. Thumbs up, thumbs down, heart, +1. I’ve started wondering, why bother? Yes, I’m retired and have lots of time to write a long-winded post or comment (TLDR!). But, really, what does a ‘thumbs up’ or +1 add?

It must be enough, though, because here I am. If I spot the new prototype in the wild, I’ll let you know.

DSL Repair

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phoneguyBeen having problems with my DSL service (losing connection, slow speed) and the phone company sent a tech this morning. (Second time someone has been out in the last week or so) He could see there was a problem with the line, somewhere upstream, and — to save time — called the tech who came out previously since it was recent enough he might remember the call. He did and provide useful info.

I asked Mike (the tech who came out this morning) if he could access records from the previous call. From his reply I gathered only the barest minimum of information is recorded. Not surprising because who wants to write up a report once the problem is fixed.

But would it really be that difficult? Take out your smartphone, dictate brief summary of the call, save it as PDF and upload it to the company cloud where it can be accessed by the next service tech if needed. And by the customer.

My physician does this routinely. Within 24 hours of a visit. It’s readily available, along with my lab and test results.

You are where your attention is

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Excerpts from an article in New York Magazine by Andrew Sullivan:

“Then the apps descended, like the rain, to inundate what was left of our free time. It was ubiquitous now, this virtual living, this never-stopping, this always-updating. […] The engagement never ends. Not long ago, surfing the web, however addictive, was a stationary activity. At your desk at work, or at home on your laptop, you disappeared down a rabbit hole of links and resurfaced minutes (or hours) later to reencounter the world. But the smartphone then went and made the rabbit hole portable, inviting us to get lost in it anywhere, at any time, whatever else we might be doing. Information soon penetrated every waking moment of our lives.”

“A small but detailed 2015 study of young adults found that participants were using their phones five hours a day, at 85 separate times.”

“You are where your attention is. If you’re watching a football game with your son while also texting a friend, you’re not fully with your child — and he knows it. Truly being with another person means being experientially with them, picking up countless tiny signals from the eyes and voice and body language and context, and reacting, often unconsciously, to every nuance. These are our deepest social skills, which have been honed through the aeons. They are what make us distinctively human.”