Story on the Broadcasting & Cable website about ad buyers shifting to new media:
“Advertisers are shifting as much as 20% of their media dollars away from traditional media—TV, magazines and newspapers—and moving them to emerging categories, such as the Internet or movie theater ads.”
Hello? Did you forget radio? Are we not part of traditional media? Or are we not affected by this? (I’m looking for the pony.) And please tell me advertisers are not really taking money out of radio to buy movie theater ads. I refuse to believe that.
“RSS is just a little peep, a signal, a ping that comes from a favorite blog or site, telling your computer that it has been updated. If you have an RSS reader (and they’re free and easy, and two of the easiest live on the web so you don’t even have to install anything), whenever a blog is updated, it shows up in your reader and you can catch up on the news. If there’s nothing new, it doesn’t show up and you don’t have to waste time surfing around.”
Like Dilbert, I routinely delete any email that has a subject of: Urgent, Hey!, Yo! Stuff. If you don’t care enough to provide a useful subject line, I don’t care enough to open your email.
Mike McKean heads up the new Convergence program at the University of Missouri School of Journalism. This fall he begins his 20th year teaching at the J-School. Once upon a time, he was a reporter for The Missourinet, one of the state news networks owned by the company I work for. Mike and I get together every few months to talk about radio and journalism and the Internet and stuff like that.
Today I took my recorder along and asked him about: Teaching journalism in 2005; podcasting; blogs; radio; advertising; newspapers; “citizen journalism” and some other stuff.
Kevin Kelly has written a wonderful article for WIRED.com about the Web that perfectly sums up what I’ve been feeling but didn’t know how to say. I encourage you to read the complete article, but here are a few grafs that jumped out at me:
The scope of the Web today is hard to fathom. The total number of Web pages, including those that are dynamically created upon request and document files available through links, exceeds 600 billion. That’s 100 pages per person alive.
No Web phenomenon is more confounding than blogging. Everything media experts knew about audiences – and they knew a lot – confirmed the focus group belief that audiences would never get off their butts and start making their own entertainment. Everyone knew writing and reading were dead; music was too much trouble to make when you could sit back and listen; video production was simply out of reach of amateurs. Blogs and other participant media would never happen, or if they happened they would not draw an audience, or if they drew an audience they would not matter. What a shock, then, to witness the near-instantaneous rise of 50 million blogs, with a new one appearing every two seconds. There – another new blog! One more person doing what AOL and ABC – and almost everyone else – expected only AOL and ABC to be doing. These user-created channels make no sense economically. Where are the time, energy, and resources coming from? The audience.
The Web continues to evolve from a world ruled by mass media and mass audiences to one ruled by messy media and messy participation. How far can this frenzy of creativity go? Encouraged by Web-enabled sales, 175,000 books were published and more than 30,000 music albums were released in the US last year. At the same time, 14 million blogs launched worldwide. All these numbers are escalating. A simple extrapolation suggests that in the near future, everyone alive will (on average) write a song, author a book, make a video, craft a weblog, and code a program. This idea is less outrageous than the notion 150 years ago that someday everyone would write a letter or take a photograph.
There is only one time in the history of each planet when its inhabitants first wire up its innumerable parts to make one large Machine. Later that Machine may run faster, but there is only one time when it is born. You and I are alive at this moment.
From the cover story in the August 8 issue of Fortune: “In 2006 roughly $400 million of Chrysler’s money that used to go into TV, newspaper, and magazine ads will be spent on the Internet.” [RAIN]
Gnomedex officially gets underway tomorrow but there was a gathering of the geeks tonight at the opening reception. I chatted with half a dozen co-attendees and the common thread running through every conversation was a passion for blogging. I was reminded of Close Encounters of the Third Kind. All of these unconnected people (Steve Lacey, Steve Duncan, Jason Laskodi), irresistably drawn to this common location. They didn’t know what or why, they just knew they had to get there. Similar vibe.
“…new world of weblogs and citizens’ media is all about possibilities — many of them unrealized, I grant — while the world of the big, old media is increasingly about worry: fretting over declining revenue, resources, audience, quality, trust. That is one good reason for big media to embrace the small, rather than trying to recapture the old: It’s optimistic, energetic, new, open, growing, and fun; it’s the medium in the better mood and that’s catching. In short: Bloggers make better barmates.” — Full post here
Next week at Gnomedex, I will be surrounded by lots of bloggers and new media types. I’m looking forward to 3 days of optimism, energy, fun. The future is here and I’m loving it.
Mary Quass has been doing the radio thing for a long time. She bought her first station in 1988 and was right in the thick of the consolidation “land rush” of the late ’90s. Mary’s from a small town in southeast Iowa (Fairfield) and got her first radio job in 1977 selling advertising at KHAK in Cedar Rapids. She became sales manager of the station for two years (1979-82) and then served as GSM at KSO Des Moines until she returned to Cedar Rapids to purchase KHAK.
Ten years later, Quass Broadcasting merged with Capstar to form Central Star Communications, and Mary oversaw all aspects of the radio stations in her region. In July 1999, when the company merged with Chancellor Media to become AMFM Inc., Central Star Communications consisted of 66 stations in 14 midwest markets.
I’ve known Mary for a long time and she’s been a good friend to our company. Mary is one smart lady and she doesn’t think out of the box because she doesn’t know there is a box. So I called to get her take on what’s happening “out there.” I asked her about satellite radio, podcasting, consolidation, blogs, Internet radio and a bunch of other stuff.
Correction and update: I knew that Mary had been interviewed by Radio Ink in 2003 –and mentioned it in the interview– but when I went back to check a couple of things I thought I was looking at a new interview. I wasn’t. But I found a couple of interesting nuggets while re-reading the piece. Remember, this was two years ago.
“We cant just stick our heads in the sand and think that the Internet wont have an impact on Radio. This is the first technology to mean that anybody can have a radio station as good as, if not better than, whats out there today and it has nothing to do with a license. I want to be in and out of the business by then. When I was growing up, I could tell you my favorite radio station, and I was adamant about it. Well, a 12-year-old today can tell you the artists, but they may or may not have a Radio station where they know the DJs. Im very concerned about this, because we havent remained relevant to these people.”
“As an industry, we got away from that and have lost sight of the fact that we must give people product that they cant get everywhere else. If we dont differentiate our product when the Internet becomes wireless, it will be a whole new ball game for all of us. We had better be ready, or the frustration we feel will only grow.”
This might be the way I’ll listen to Internet radio and consume Google news with my Cheerios. The Nokia 770, which will go on sale this fall for about $350, is a miniature tablet intended primarily for surfing the Web over a Wi-Fi connection. It’s designed for the casual Web browser, at home or at the nearest cybercafe. The tablet, which uses a 4.1-inch touch screen, can play videos and download music, photos and syndicated news from the Web. The rechargeable battery is good for up to three hours of browsing.
I can imagine myself turning this rascal on instead of booting up the Thinkpad.
Mike McKean heads up the new Convergence program at the University of Missouri 
This might be the way I’ll listen to Internet radio and consume Google news with my Cheerios. The Nokia 770, which will go on sale this fall for about $350, is a miniature tablet intended primarily for surfing the Web over a Wi-Fi connection. It’s designed for the casual Web browser, at home or at the nearest cybercafe. The tablet, which uses a 4.1-inch touch screen, can play videos and download music, photos and syndicated news from the Web. The rechargeable battery is good for up to three hours of browsing.