Lawrence Lessig’s July 29, 2010, TEDxBoston talk. Why your vote matters less.My election day gift to the readers of smays.com
Category Archives: Business & Marketing
Gas Station TV
My first look at GSTV (Gas Station TV) was at a Phillips 66 station on I-55. It probably took me no longer than 3 or 4 minutes to fill up and I guess there really isn’t much to do with that time, so why not. There were these really short sports/weather/news segments with commercial messages between each. Really can’t imagine someone paying for these but they obviously do. I foresee a time when we pay a premium to AVOID being hammered by ads. Ransom Ads.
M7 Are you talking to me?
“You will not be retiring at 65”
Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business, takes a –for some– scary look at the “extra” five years that most folks will work in their professional careers.
Everyone reading this should take 15 hard minutes to ruthlessly reassess the reality of the “new” final years of their future career. The finish line has become elusive; the goal posts have been pushed back. Based on your current skill set and competences, what do you think your workday will look like when you’re 70? Are you comfortable with the probability that you will be managing employees younger than your grandchildren? Temperamentally, do you think you’ll add more value as a mentor, a partner, or part-timer? More important, what will your (much) younger boss think? Do you honestly believe that, when you have to work five more years than anticipated, you can get away with not being more facile, adept, and productive with emerging technologies? The inevitable aging of the (for now) wealthier Western economies guarantees a surge of innovative device interfaces more compatible with slower fingers and tired eyes. You will, of course, be taking web-enabled professional/technical development courses at 58 or 62 or you will be fired for cause. Whatever your 70-year-old workday scenarios may be, what new or novel skills or experiences do they demand? Do they demand more travel or less? More time immersed in digital environments or less? More interactions with people within a decade of your age or fewer? Are there personal or professional development initiatives you should be undertaking now precisely because those five years present opportunities that the earlier deadlines don’t? The most important slice of those 15-minutes-for-five-more-years should focus on role models. Who are the 70+ year olds whose presence, energy, and effectiveness might profitably serve as the benchmarks for your own? Who are the two 75-year-olds who you would professionally emulate? Write them down. I know my two and why I picked them. But why have you chosen yours? What do your choices say about the kind of person you want to be at the end of your professional life?
I expect this to be less of a problem for me than some. I’m a little more technically savvy than the average 62 year old. I love my job and would love to be doing it when I’m 80. Or 90. But for people who still utter “I just don’t get this Internet thing,” those extra 60 months could be tough.
“A business model in decay”
“…the creation of content that will be supported by ads is a business model in decay. Abundance isn’t the problem; it’s that the advertisers are now in the content business themselves, and this is a rapidly-growing sector of the advertising world. Advertising is in a full-blown revolution, as company after company discovers they don’t need media the way they used to, because they’ve become media companies themselves.”
Terry Heaton says there is no “content business” anymore and that’s not the business we (his clients) were in anyway.
“We’ve always been in the advertising business, although it sure looked and felt like we were in the content business. Our bottom lines were/are determined by advertising, and that’s the real business we’re in. Media companies need to accept that and move on to finding creative ways to enable commerce in our markets.”
Since posting the excerpts above, I’ve been remembering my days in small-market radio during the ’70s and early ’80s. I was an announcer and program director, but never in sales. We thought of ourselves as “talent.”
It was clearly understood by us that the advertising was the means to the end of creating the information and entertainment (mostly recorded music). We had to pay for all this wonderful stuff we were doing.
What the sales people believed –an management knew– was the news and music and all the rest was merely a way to attract ears for the commercials we sold to advertisers. We were not in the music business or news business… we were in the advertising business.
If you doubt that, go back and listen to this interview with Congressman Paul C. Jones to built the radio station. Or read the recollections of Joe Bankhead, who was one of the stations first salesmen. It was clearly about serving the businesses in the area. They were more than willing to put on any kind of programming that would attact enough listeners to satisfy a sponsor.
