In a recently-released TED video, author Simon Sinek explains what he sees as the secret to Apple’s success and makes a case for the real reason the company is so innovative–even though it has “the same access to the same talent, the same agencies, the same consultants, the same media.”
Category Archives: Business & Marketing
Search “cancel xm radio”
I cancelled my subscription to XM Radio a couple of years ago and it was such a hassle I shared my experience here. That post continues to generate comments and Google juice. First, the latest comment:
“Even though my credit card expired, they continue to send me bills. I have called numerous times to cancel but they refuse to do it. Instead, they continue to bill me through the mail and call relentlessly for the money. I am on hold now for at least 45 min. This is a problem that every XM subscriber should be aware of.”
How do these lost souls find there way to my obscure little post? Google search “cancel xm radio”
More than 10 million search results and the 2nd one (right after the company FAQ page) is a bunch of folks with horror stories about the company.
Beyond the iPad
Doc Searls’ fantasy for the iPad involves interactivity with the everyday world:
“Take retailing for example. Let’s say you syndicate your shopping list, but only to trusted retailers, perhaps through a fourth party (one that works to carry out your intentions, rather than sellers’ — though it can help you engage with them). You go into Target and it gives you a map of the store, where the goods you want are, and what’s in stock, what’s not, and how to get what’s mising, if they’re in a position to help you with that. You can turn their promotions on or off, and you can choose, using your own personal terms of service, what data to share with them, what data not to, and conditions of that data’s use. Then you can go to Costco, the tire store, and the university library and do the same. I know it’s hard to imagine a world in which customers don’t have to belong to loyalty programs and submit to coercive and opaque terms of data use, but it will happen, and it has a much better chance of happening faster if customers are independent and have their own tools for engagement. Which are being built. Check out what Phil Windley says here about one approach.”
Adam Bryant’s interview with Guy Kawasaki
Excerpts from Adam Bryant’s interview with Guy Kawasaki:
- “I learned from Steve Jobs that people can change the world. Maybe we didn’t get 95 percent market share, but we did make the world a better place. I learned from Steve that some things need to be believed to be seen.”
- “We believed in the Mac division that we were making the world a better place by making people more creative and productive. Google, at its core, probably believes it’s making the world a better place by democratizing information.”
- “Make yourself dispensable — what greater accomplishment is there than the organization running well without you?”
- “You should conduct first- and second-round (hiring) interviews by phone, not in person.”
- “(Business schools) should teach students how to communicate in five-sentence e-mails and with 10-slide PowerPoint presentations.”
That last bullet is my new objective. If you get a longer email from me, remind me of this post.
“Local” means something entirely different now
Roger Gardner offers a good example of the idea in headline.
“Jefferson Bank, in Jefferson City, Missouri, has the banner on the business section of NYT. Of course, they don’t buy it everywhere, NYT knows where I am, so it inserts the local ad. Interesting to me is who sold it to Jeff Bank and how?”
Let’s say you sell yoga supplies and would like to advertise locally. But the newspaper, radio and TV stations don’t offer any programming or content relevant to your customers. The local media can’t afford to produce that programming for the few hundred people into yoga.
If you have a great database of readers (as the NYT certainly does) … and an ad network that can pull from yoga shops all over the country… you can serve up ads like the one above.
I think a more practical approach might be for the yoga shop owner to create his own content and community. We’re seeing that happen every day. Or, if they just don’t have the time… others will create that branded content for them. But the result is more and more business becoming “media” creators.