
This direct mail marketing piece showed up in our mailbox yesterday. Two things immediately caught my eye: the model didn’t look like he spent hours in the gym every day, his body looked more like a normal person’s body. And the tattoos. Lots and lots of tattoos.
According to a 2023 survey by Pew Research, 41% of Americans under the age of 30 have at least one tattoo. And we’re not talking high-grade Yakuza-class fine art here. These tats look like something you could get in the strip mall. Once again, I turned to ChatGPT for some insight on this cultural phenomenon.

Make the man much older… mid 70s.




You’d have to look long and hard to find someone more knowledgable about exotic vehicles than 





