Author Archives: Steve Mays

“…due to technical difficulties”

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TechdifficultiesNew York Times: “In an attempt to clear up questions about how an Alabama television station lost its signal at the start of Sunday’s edition of “60 Minutes” on CBS, the management of the station, WHNT-TV, issued a statement Thursday citing equipment failure.

The station, in Huntsville, said that after a review, it had concluded that the blackout was related to a similar interruption during a basketball game the day before. The break in the signal, which lasted about eight minutes, came as the CBS News program was beginning a report of special interest to Alabama residents: an investigation into whether the trial and conviction of a former governor, Don Siegelman, was politically motivated. The report included charges that Republican and Bush administration officials, including Karl Rove, had sought to discredit Mr. Siegelman, a Democrat.”

I’d be scared shitless if I was the engineer or producer who actually pulled the plug on that segment. A loose end that Uncle Karl might like to tie off.

Campaign like it’s 1999

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Good story in the NYT on spending by the Clinton and Obama campaigns. The focus seems to be the mis-management of spending by the HRC camp. But this little nugget caught my eye:

“Mr. Obama broadcast 3,000 more advertisements than she did, and he was able to air those ads not only in the states that were immediately up for grabs but also in contests on Feb. 5 and beyond. Mr. Obama spent nearly $480,000 on 1,331 spots in Missouri; he won the state’s primary, a closely fought contest and a national political bellwether, by one percentage point.”

No matter who wins, this campaign will be sliced and diced and examined for years to come.

What you know, not what you sell

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Sales trainer Chris Lytel points to a Wall Street Journal interview with Ram Charan, a business professor turned consultant and author (What the Customer Wants You to Know).

“It has become very hard to differentiate yourself in the eyes of the customer, for business to business sales. So salespeople should not sell the product anymore. They should find out what the customer needs, which will be a combination of products and services and thought leadership.”

“In the old game, one person could do the selling. In the new game, you need a team from your company. The reason you need a team is the solution you’re going to create is going to come form different parts of your company. That means salespeople have to be good leaders, to lead their team, and also persuade the customer team. Because customers also buy in teams.”

Thought leadership. Interesting concept. Increasingly, our “network radio” sales reps are finding that their clients want more than 30 second spots. I suppose you could say they always wanted more than spots… they wanted the sales or mind-share those “spots” could bring.

These days, it’s rare that the prospect doesn’t bring up the subject of the web as part of their marketing strategy. Knowing a little something about blogging and podcasting has been very useful.

Gabe and Max’s Internet Thing

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Gabe and Max explain “How to get the Dream Life of Your Dreams Using the Internet.” This is the kind of amateur video that Hollywood should be very concerned about. This is bone dry humor of the first order. Fax us your email address now! [Thanks, David]

Internet helps doctor get back to basics

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A week ago I posted about doing an iChat consultation with my new doc. Tonight I found this story about a doctor in Washington who has taken his entire practice online:

Dr. Howard Stark’s office is quiet. Very quiet. No patients sit in his waiting room. No receptionist answers the telephone. Stark does not have a receptionist. Instead, he and his assistant Michele Norris-Bell check e-mail alerts on handheld devices and — between seeing patients in person — on a desktop computer.

Stark has moved most of his practice, based in Washington, onto the Internet and he couldn’t be happier. Since he started his Web-based service two years ago, he has received 14,000 e-mails. And yet, he feels more like an old-fashioned family doctor in a small town than a modern, harried physician.

‘ "That’s 14,000 phone calls that we did not have to answer and that patients did not have to make," ‘ Stark said.

He does not charge for answering an e-mail. "You have to come in one time a year for an annual exam," Stark said.

The idea –which makes more sense if you read the full story–  came to him while booking a flight.

"I was sitting here and making a seat assignment to go to Miami. And I said, ‘why is it I can make a seat assignment four months in advance and my patients can’t book a half-hour appointment? I started thinking of other things that could be done online."

For instance, written instructions on how to prepare for a colonoscopy, general health tips, or information on Lyme disease.

Which reminded me of the Living Healthy Podcast.

I really think we’ll be seeing more of this.