We need more chaos in the news business

Clay Shirky argues we need for the news business to be more chaotic than it is because ” there are many more ways of getting and reporting the news that we haven’t tried than that we have.” Here are some excerpts from his latest essay:

Buy a newspaper. Cut it up. Throw away the ads. Sort the remaining stories into piles. Now, describe the editorial logic holding those piles together.

For all that selling such a bundle was a business, though, people have never actually paid for news. We have, at most, helped pay for the things that paid for the news.

But even in their worst days, newspapers supported the minority of journalists reporting actual news, for the minority of citizens who cared.

I could tell (my) students that when I was growing up, the only news I read was thrown into our front yard by a boy on a bicycle. They might find this interesting, but only in the way I found it interesting that my father had grown up without indoor plumbing.

News has to be subsidized because society’s truth-tellers can’t be supported by what their work would fetch on the open market. Real news—reporting done for citizens instead of consumers—is a public good.

A 30% reduction in newsroom staff, with more to come, means this is the crisis, right now. Any way of creating news that gets cost below income, however odd, is a good way, and any way that doesn’t, however hallowed, is bad.

Learfield videographers

When I started messing around with putting video online, I was one of the few in our company doing so. Oh, there were lots of folks who knew more about video than I, but the crude tools and results in those days wasn’t worth the effort to most folks. Today, we have lots of talented young men and women doing video. I’m discovering more every day.

Here’s a nice one by Allison Blood, one of the new reporters in or Missourinet newsroom.

Slightly revised Gadekunst from Allison Blood on Vimeo.

It would be a sad thing if, after 15+ years of Internet, I was the go-to guy for putting a video clip on line. Which was the case for a while. But no more. I think I’ll use this post to link to the work of these talented men and women.

Revisiting Picassa

I’m a long-time flickr fan. Have a couple of thousand photos in my photostream. Shoot, I’m paid up until 2013. It’s a great service. And yesterday I downloaded (copied) all of those photos and posted them to my Picassa account.

The geek-o-sphere is buzzing (wait, no good)… is all atwitter (uh, that won’t work)… talking about Google+, the new social initiative from Google. If you haven’t followed this, it’s not important, except to explain why I’m exploring another place to put my photos online.

I’m a big fan of most Google services (Gmail, Reader, YouTube, Calendar, Maps, etc etc) and all of these will –eventually– be tightly integrated with Google+. It dawned on me that photos was about the only thing I was not using Google for.

No one knows if Google+ will be a success but I’m hoping that it is and decided it made sense to bring my pix under the Google tent.

And if you have an invite…

Teflon mind

“The awakened mind is free flowing, natural and well rounded. It’s like Teflon — nothing sticks. On the other hand, the unawakened, ordinary mind is rigid, limited, and sticky like flypaper; the ordinary mind has corners and sharp jagged edges on which ideas get caught, hanging us up. Dualistic thinking is like Velcro; it takes two to tangle. Unitary vision is more like a crystal through which all forms of light can pass unimpeded.”

— Awakening the Buddha Within

The End of Demographics

In small market radio we were thrilled to have research that told us how many men listened to our station compared to how many women. And, of course, the demos: 12+, 18-24, 35-54… I think I missed one but that’s not the point. From 8 or 10 “diaries” in a county we were supposed to extrapolate useful information for out programmers and advertisers. Uh huh.

This article illustrates how much things are changing.

“The rise of mass-produced consumer goods also brought the rise of mass-market advertising. In the 1950s and 1960s, the goal of television was to aggregate the most possible eyeballs for advertisers. In order to convince consumers that an advertising message was relevant to them, consumers had to buy the idea that they were just like everyone else. The year that someone was born will not tell you how likely he is to buy your product.”

 

Speak when spoken to

I am clearly incapable of remaining silent for 24 hours. I fantisize about this from time to time but can’t summon the will to try it. So I’m wondering if I could go for a day only speaking in response to a direct question. No follow-up queston, I remain mute. I could puss out by allowing me to ask a direct question.

I’d really like to see a transcript of everything said to me and by me for a full day. I’d go through it line by line, deleting stuff that didn’t need to be said. You know there wouldn’t be much left.

Somewhere in the archives there’s a post in which I speculate a word rationing plan. I get 1,000 words alloted for every 24 hours. My iPhone app counts my words and gives me updates on remaining. Once gone, can’t talk. Have to rely on 100 pre-recorded phrases to interact with others. Would the quality of my discourse go up given such a limitation?

Stay tuned.

“Threads of advertising-sponsored content”

“Advertising is becoming content, not message. Or, more specifically, the message is knit into the content.  Under that scenario there is no 30-second spot per se, there are simply threads of advertising-sponsored content.

Creating “content that people choose to watch (and share)” (and listen to) is the job of every company that calls itself “media.”  This goes to the heart of radio’s revenue model because it is clearly out of step with the direction of clients and their agencies.

This is why the structure of so much of radio is outdated.  We have sellers who move spots and programmers who mix music. What we need amongst these are content creators who match consumers with clients in the presence of our brands by bringing compelling ideas to life.”

— Mark Ramsey Media

Shortmail

Shortmail.com is designed to create a digestible inbox. By limiting messages to 500 characters, Shortmail is “stressing conciseness.” Like Twitter, Shortmail features a character counter which tracks each letter typed–reach the max, and Shortmail will not allow you to send the message. The same restriction applies to messages received. — More at FastCompany

You can Shortmail me at: smaysdotcom@shortmail.com

Your business card a billboard for your brand

“In my universe a powerful brand should be able to explain their mission in a single paragraph–the fewer words, the better. But what most brands forget is that their business card is indeed their ‘napkin,’ a blank canvas enabling them to communicate the essence of their brand (or fail to do so).

We live in a super-cluttered world where no one has time for anything. We’re bombarded with text messages, TV commercials, billboards and online ads, and so companies need to know what they stand for. It’s a fact that you cannot remember more than three television commercials in a row, let alone recall the design of your average business card unless they manage to rise above the cacophony and stand out in a way that’s completely relevant.”

Fast Company

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