Tag Archives: Terry Heaton

Terry Heaton: “The Age of Participation”

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I don’t know if I enjoy reading Terry Heaton because he’s smart or because I usually agree with him. In his latest essay he looks ahead to what he believes are the real challenges for media companies in 2009. It’s a very hope filled essay. Here are a couple of my favorite graphs:

“Whereas the Industrial Age forced the creation of powerful city states (the labor force had to be centrally located), the Information Age allows us to be where we want to be. Watch for movement to friendly, peaceful surroundings, where the locals have been smart enough to build hubs along the information superhighway. Contrarians will argue that people working from home will be isolated, but from what? What new businesses will spring up to cater to American workers in the future?

Whereas the Industrial Age brought us corporate marketing, the Age of Participation heralds the world of personal marketing and personal branding and a time of influence in expanding circles, rather than top-to-bottom. The time to gain traction in this world is today, for today’s action will determine your place in tomorrow’s culture.”

Online advertising

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“The Tribune Company owns businesses (which) make money by placing ads in between (broadcast) or alongside (print) scarce content. That model, I’m afraid, is dying for two reasons. One, content isn’t scarce anymore. Two, advertisers have other, cheaper ways of reaching the people formerly known as the audience. I’m not sure there’s any form of government help that can protect traditional media from that.”

— Terry Heaton on Tribune bankruptcy

“This change has been more like seeing oncoming glaciers ten miles off, and then deciding not to move.”

— Clay Shirky

Terry Heaton: Media Elitism

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Terry Heaton takes a thoughtful look at the charge the media has a liberal bias. I’ve pulled two paragraphs from his thoughtful essay:

“I believe the press is inherently biased towards a liberal perspective, because educated people, among other things, are generally more exposed to the value of tolerance than those who are not. Chesterton wrote that “Tolerance is the virtue of people who don’t believe anything,” and that is a core component of conservative thinking. It’s not that conservatives aren’t tolerant; it’s just that it isn’t elevated to the status of core value as it is with liberals.”

“One issue I do see is that because conservatives are predisposed to law-abiding and put faith in hierarchy, they are more open to direction from the top. In that sense, the qualities and character of the person at the top are critical.”

“Conservatives ride the wind of the esoteric when it comes to certain issues, but liberals have their feet firmly planted on the ground and in the middle of those issues. In this sense, the two never talk with each other, because they’re not even in the same space.”

Which reminds me why I decided to stop discussing politics. A vow I quickly broke but now renew. It’s like getting off crack.

Your personal brand

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“Let’s face it; the day is coming when independent journalists will offer their goods and services to media companies, instead of the companies actually employing them. This is already happening on a small scale, but I expect it will increase as fiscal pressures squeeze the life out of media companies. Hard-working independent contractors can make good money, and it will cost media companies less to purchase their work.”

— Terry Heaton

“web think”

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I don’t think I’ve come across the term “web think” before I saw it on a post by Terry Heaton. It describes a way of looking at information and media and, frankly, the world.

“Those who influence my thinking do not come from a media background, but are pioneers in “web think” and the running of web businesses. This puts me in almost constant conflict with the world I’m actually trying to serve and help and fuels the rolling of eyes I often witness in conference rooms or sense over the phone.”

My theory is “web think” is like learning a second language. You’re really “there” when you start thinking (dreaming?) in the new language. You internalize it.