Tag Archives: Social Media

Choosing what we don’t want to see

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“For the first time in our lives we were being exposed to more information than we could consume. In the age of newspapers we had to choose what we wanted to see. But in 2004 we had to choose what we didn’t want to see. This had a devastating effect on the traditional forms of information. In the past, you could get people’s attention simply by making something. People wanted more choices, so you simply had to give them another choice. But in 2004 this changed. People started to have enough, and now you actually had to make something better. It was not enough that it was different.”

From Thomas Baekdal’s Where Is Everyone? A brief tour of the history of information.

“To follow or not to follow? How do you decide?”

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Here's how Phil Johnson, writing in Advertising Age, decides:

"When somebody new crosses my path, I take a look at their last 10 tweets and ask myself three sets of questions:

  1. Can I learn something from this person? Does he connect me with information that I would never find on my own?
  2. Is she original? Does she have a distinct voice and make interesting observations about the world and business?
  3. If I'm not getting a clear answer, I ask the ultimate question, "Would I drink with him?"

If I know the person, there's a good chance I'll follow them. If I don't, I'll look at their profile and check out a website if they provide a link. If they're "following" hundreds of people, I figure they're just trying to pump up their numbers and I block them.

When I hear someone sneer, "I don't care about what someone had for breakfast," as a way of dismissing something about which they are clearly ignorant… I immediately think: I don't remember the last time I saw a tweet like that. Why would I follow someone with so little to say? No, this is just an easy rationale for learning something new.

Good use of Web 2.0 tools by non-profit

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One of the clients we work with is Missouri Children’s Trust Fund. It’s a non-profit that works with “partners” throughout the state to try to prevent child abuse and neglect.

When we started working with them a couple of years ago, they had an awful website that took days or weeks to update. They trusted us enough to scrap it and move to a blog (a scary word back then). Since then they’ve become master of their digital domain.

Their annual conference is underway and Kirk Schreiber –the executive director– has been posting updates to Twitter and –with a little help– posting photos from his iPhone.

Yesterday he whipped out a tiny digital recorder and did an interview with one of the keynote speakers for an upcoming podcast.

CTF and Missouri KidsFirst –a companion organization– have very small staffs but they’ve tapped into these web tools to tell their stories and they’re doing it themselves, for little or no cost.

Tony Messenger on how social networks are changing the game

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Good post by Post-Dispatch reporter Tony Messenger on how social networks like Twitter are changing the game.

“While covering the Democratic lovefest last weekend, I put a note on Twitter (I’m @tonymess, by the way) about how Republicans were exchanging nasty news releases about the Senate race in 2010 while the Democrats were uniting behind Robin Carnahan. Within minutes, the note had been passed around by countless Twitterites. The next day, Gov. Jay Nixon made the Republican infighting a central point in his speech to the group. Coincidence?”

Yeah, that must be it.

Man, all of this is SO painful for the old hands who can’t or won’t understand what’s happening and how to make it work for them. And so exciting for those do.

UPDATE: Here’s a screen grab of McCaskill’s most recent tweet. Call me naive, but I’ll be she gets some suggestions and I bet you reads them.

The reporter of the future is here today

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Micro Persuasion:

“The word newspaper is really a misnomer today. Or at least it will be soon. Increasingly news is delivered digitally and it’s interactive. People are certainly writing newspapers off for dead, but I think they have a bright future (in digital form) and it’s right in front of them.

Everyone’s looking for a solution to the newspaper problem. But the answer is right under their nose. The picture is slowly evolving through the breakthrough work of individual reporters who are using social media to build a stronger connection with their audience (and their own personal brands in the process).”

Read the post for the answer. If you work for our company and would like to know how to use any of the tools referenced in this post, I will be happy to help you get started. If you work for another company, we have a digital SWAT team that can get you started.