“One of the things I love about the iPad, for instance, is when you’re using the iPad, the iPad disappears, it goes away. You’re reading a book. You’re viewing a website, you’re touching a web site. That’s amazing and that’s what SMS is for me. The technology goes away and with Twitter the technology goes away. It’s so easy to follow anything you’re interested in. It’s so easy to tweet from wherever you are.”
— Twitter founder Jack Dorsey on Charlie Rose
“Facebook is an amazing breeding ground for large-scale awareness, and an essential part of a social marketing strategy. But at the end of the day, it’s still someone else’s website. Someone else collects your customers’ email addresses and limits your ability to learn from and remarket to them. If you want to create real, lasting customer relationships, you have to figure out how to use Facebook to get customers back to the place where you have the most control – your own website. That requires a tightly integrated strategy that uses Facebook to deliver customers back to your domain.”
— Alex Blum (read full post)
Henry Jenkins the founder and former co-director of the Comparative Media Studies program at MIT, and author of Convergence Culture (what happens when,“old and new media collide.”) In an interview with NeimanLab.org, he talks about his new book, Spreadable Media, which will be out in 2011. A few snippets:
“For things to live online, people have to share it socially. They also have to make it their own — which can be as participatory as just passing a YouTube clip on as a link or making a copycat video themselves.”
“Spreadable media is media which travels across media platforms at least in part because the people take it in their own hands and share it with their social networks.”
“News sites which prevent the sharing of such content amongst readers may look like ways to protect the commercial interest of that content, but in fact, they kill it, destroying its value as a cultural resource within networked communities, and insuring that the public will look elsewhere for news that can be spread.”
And would you believe that within the past month, I had a client say he didn’t want to link to some association sites because he didn’t want to “send people away from my page.”
There are a lot of old media types who would read this interview and say, “If it doesn’t make me any money… I don’t care how far my story spreads.”
I did this post using Cinch.
“Facebook is primarily a record of your past. Imagine a competing service that I will name Futureme for convenience. It’s an online system in which you post only your plans, both immediate and future. As with FaceBook, you decide who can see your plans. You might, for example, allow only specific family members to see your medical plans, but all of your friends can see your vacation plans, or your plans to buy a new couch.
The interface for Futureme is essentially a calendar, much like Outlook. But it would include extra layers for hopes and goals that don’t have specific dates attached.
For every entry to your Futureme calendar, you specify who can see it, including advertisers. If you allow advertisers a glimpse of a specific plan, it would be strictly anonymous. Advertisers could then feed you ads specific to your plan, while not knowing who they sent it to. The Futureme service would be the intermediary.
Now imagine that you never have to see any of the incoming ads except by choice. If you plan to buy a truck in a month, you would need to click on that entry to see which local truck advertisements have been matched to your plans. This model turns advertising from a nuisance into a tool. You‘d never see an ad on Furureme that wasn’t relevant to your specific plans.”