Seth Goden defines “sheepwalking” as: “…the outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line.”
Tag Archives: Seth Godin
I’m sorry. So sorry.
Seth Godin points us to this list of how to (and how not to) make an apology. During my years doing affiliate relations, I had to apologize many times. Didn’t matter who screwed up, I was the network as far as the affiliate was concerned. I quickly learned that weasel words and mealy-mouthed language (“We’re sorry you feel that way.”) didn’t cut it. And a sincere, heart-felt “I’m sorry” was really all most of them wanted.
I’m sorry for the way things are in China — John Denver
Seth Godin on the iPhone
Seth says there are two kinds of people in the world:
“The folks that want (need!) an iPhone, and those that couldn’t care less. And of course it’s not just Apple and it’s not just phones. It’s every single industry in the world. You’re not likely to convert one group into the other. What you can do is decide which group you’d like to market to.”
There you go. I am in the first group and Jobs sold me in the first five minutes.
Favorite blogs and podcasts
Henry wants to know my ten favorite podcasts and blogs. I read a lot more than 10 blogs a day, but if I had to pick 10, they would be:
Scripting News, Boing Boing, Dilbert Blog, Doc Searls, Jeff Jarvis, Mark Ramsey, Micro Persuasion, Podcasting News, Seth Godin, and GrowLearfield.com + all of the Learfield blogs. Links to the right.
As for podcasts, I don’t think I listen to 10 on a regular basis, only because I don’t have time. I sample others from time to time bu the ones I listen to regularly are:
MacCast, Keith and the Girl, Podcast 411, This Week in Tech, Diggnation, NPR Technology, This American Life, Cutting Edge (Business Week).
All are weekly except Keith and the Girl which is daily. Usually an hour.
Seth Godin on brand as mythology
“Mythological brands make a spiritual connection with the user, delivering something that we can’t find on our own… or, at the very least, giving us a slate we can use to write our own spirituality on. People use a Dell. They are an Apple.”
— Seth Godin blog post