Dallas Mavericks owner Mark Cuban is getting his own two-hour weekly show on Sirius Satellite Radio. Cuban says he’s “going to cover everything and anything, from sprots to business to technology, movies and entertainment.” This just seems so much more interesting than David Lee Roth or Bob Dylan, for that matter. But not enough to make me switch. One of your Sirius subscribers could aircheck and send me an MP3 file. If you loved me. Wonder what sort of format they’ll use? [Ft. Worth Star-Telegram via RAIN]
Tag Archives: Mark Cuban
Mark Cuban says bring back live commercials
Dallas Mavricks owner Mark Cuban says bring back the live commercial so neither the viewer (nor the advertiser) will know what to expect until it happens. Calling them Reality Commercials, Cuban claims implementing such a thing would not be a technical challenge or a creative one but it would entail a whole lot more work. I don’t watch TV ads now but I just might watch a few if they were live. Could we make this work in our network newscasts? Doubtful. Our clients probably woudn’t like it. Our sales reps wouldn’t like it. Our anchors wouldn’t like it. But our listeners might. [via AdRants]
Ten years of streaming
Finally got around to going through the last box of files that came along with the recent office move. Found a file with notes and correspondence with Mark Cuban (PDF) (November and December, 1995). Cuban was cutting lots of content deals back in those days and he was hot to stream our football and basketball broadcasts. Almost nobody knew what streaming was and it was damned hard to imagine that anyone would ever listen to “the radio” on their computers. His company was called AudioNet back then and became Broadcast.com before he sold to Yahoo! How could that have been 10 years ago? And what will this all look like 10 years from now?
Update: First contact from Cuban was on September 9, 1995.
Mark Cuban on podcasting
“Podcasting is hot. Podcasting is cheap and easy. Podcasting can be fun. Creating your own podcast and trying to make a business out of it is a mistake. Unless you are repurposing content from another medium, it will be rare to find anyone making money from originating podcasts.”
— Mark Cuban
Mark Cuban has a blog
Here’s a rich, successful, influential mogul…that finds the time (and inclination) to maintain a web log. I’m sorry, but this means something. I just don’t know what, yet.