You are what you ring

There are just so many ways to be an asshole with a mobile phone. You can be the jerk that lets you know he’s hot shit by barking orders to the folks back at the office. Or the dildo that can’t remember to turn off the ringer in a movie or conference, no matter how many times he’s reminded.

I’m still a mobile newbie but my plan is to excuse myself when I get a call while with others, and step away to quietly take the call or arrange to call them back.

And then there are ring tones. No way around it, your ringtone says something about you. I know this from the disdainful looks I always got when my Tracfone busted out with one of the classic tones.

The new iPhone comes with some nice ringtones but none of them are really me. (Well, maybe the quacking duck) Fortunately, I stumbled across the Zen collection from iRing Pro.

These aren’t ring “tunes.”
These aren‘t some 11-year-olds’ ringtones. You’ll find no annoying songs, or silly sound effects. The Zen Collection consists of smart, attractive, livable alerts engineered to ensure universal appeal, and provide a high tolerance for routine use and repetition.

I heard you the first time.
iRingPro iPhone Ringtones are timed with moderately longer pauses between ring repeats. So there is no hurried fumbling, no urgency. You have time to see who’s calling, often before the second ring. You’re in control, not your phone.

You are what you ring.
A phone’s ring broadcasts many things about its user. iRingPro iPhone Ringtones ensure that what is perceived when your phone rings is technically advanced, considerate, and envyingly fashionable. Now, more than ever, a professional presence can make the difference.

Also from their website: “You own the best phone money can buy, we believe it should sound like it.” Hell, yeah.

Seth Godin on radio’s future

Mark Ramsey has posted audio (and partial transcript) of an interview with marketing maven Seth Godin, on the future of radio. This is an update to an earlier interview. These three nuggets sloshed out of my pan:

“So if you’re an advertiser and you have a choice between reaching a ton of people who couldn’t care less, and so you have to talk really fast, yell, and make obscene promises on the radio to get them to show up at your dealership, or reach a smaller group of people about something that they’re very interested in a very connected way, in the long run advertisers are going to come back to the smaller, more tightly knit group.”

“Everything radio has done has been about leveraging a rare piece of spectrum, and the thing we have to acknowledge is that spectrum isn’t rare anymore. So the one asset you built your whole organization on is going away really fast and instead of putting your head in the sand and complaining about that, take advantage of the momentum so that when it does finally disappear, you have something else.”

“Consider the FCC’s ruling recently about the white space spectrum. What white space spectrum is going to mean is that in five years every car sold is going to have an infinite number of radio stations on it. Not 100 or 1,000 but more radio stations than you could listen to in your lifetime, and if that’s true, tell me again why you’re going to win?”

My first iPhone

It’s done. After a little agonizing and a little nagging, I bought an iPhone. Lisa, the AT&T rep couldn’t believe I didn’t have a mobile number I wanted to keep. She spoke very slowly as she asked me if I had an iTunes account and explained that Safari would be my browser.

Chuck came in while Lisa was showing me how to turn the iPhone on and off. He’s a serious road warrior who is giving up his beloved Blackberry for the iPhone. We are similarly motivated: our clients –and the world– are increasingly mobile. I need to be there and the iPhone is the state of the art.

Obviously, I’ll chronicle my mobile journey here in coming weeks and months.

Get Me Out of Here

Planet Nelson points us to getmooh.com, an automated service designed to help you escape a variety of situation by "…calling you automatically on your phone at a pre-specified time and playing you a recording which will either instruct you on what to say to elude your tormentor(s), or which will simply give a convincing sense of you being on an important call."

Wouldn't this make a great iPhone app? Simply program the phone to call at specified time… or you could simply reach in your pocket, press a button … and get the call 5 min later