Mayor’s blog

Let’s say you’re the mayor of a medium sized town in the midwest and you’re excited about work getting started on a new federal courthouse project in your city. You send a little press release to the local radio and TV stations and the daily newspaper, hoping they might shoot some video or stills of the big cranes or have you on the morning show to talk about what this means for the community.

You might get a mention but not much more. Let’s face it, your new courthouse has limited interest. So you take your Flip video camera out to the site and put a couple of minutes on your blog. And you do this for anything you think the people in your town might care about. How long before your blog becomes a regular stop for those interested in local news? Cost? Virtually zero.

I helped my friend John get started blogging but he’s figuring out the video and YouTube thing. And in all fairness, the local media might have done stories on this. But I can understand if they didn’t. I made similar decisions back in the day. After all, there was only 24 hours of airtime. You had to go with what appealed to the largest number of people. Now you can appeal to literally everybody.

You could have a local government page; a local sports page; a local church news page; a local education page… you get the idea. Provide the hosting; tools and training and use your medium to promote them all.

This is happening all over the country and it will continue. Because people like John have news they want to share and there’s just no more friction.

The best things in life (like Wikipedia) are not free

I was searching Wikipedia for something last month and noticed a big  banner at the top of the page, asking for contributions to keep the site going. I didn’t give much but readily hit the PayPal button. Apparently a lot of folks did:

Huffington Post:

“Since November 5, the organization has raised $4.5 million, though the bulk of that came in late December when founder Jimmy Wales posted his annual appeal to the Wikipedia community. Add that to the $2 million in foundation grants and major gifts they’d received since July, and their entire $6 million annual operating budget has been met. The achievement would be remarkable in ordinary times, but it’s all the more impressive given the grim economic climate.”

Wikipedia Fundraising By The Numbers

136,000: number of donors
$35: average donation
16: number of currencies in which people donated
150: number of countries from which people donated
$6.5 million: total amount raised thus far
$3 million: amount raised in ten days in late December


I really like the idea of lots of people kicking in a few dollars to support something they believe is worthwhile.

Google CEO would save newspapers if he could

Google CEO Eric Schmidt on the plight of newspapers:

“They don’t have a problem of demand for their product, the news. People love the news. They love reading, discussing it, adding to it, annotating it. The Internet has made the news more accessible. There’s a problem with advertising, classifieds and the cost itself of a newspaper: physical printing, delivery and so on. And so the business model gets squeezed.”

And what if the newspaper industry does go down?

“To me this presents a real tragedy in the sense that journalism is a central part of democracy. And if it can’t be funded because of these business problems, then that’s a real loss in terms of voices and diversity. And I don’t think bloggers make up the difference. The historic model of investigative journalists in any industry is something that is very fundamental. So the question is, what can you do about this? And a fair statement is, we’re still looking for the right answer.”

We’d be in deep doo doo if we had to rely on bloggers from the news. I wish we could get a tax credit for contributions to news organizations. A much better use of my money than funding campaigns.

Online future of journalism?

Here's what Mindy McAdams foresees:

  1. Breaking news will be online before it’s on television.  
  2. Breaking news — especially disasters and attacks in the middle of a city — will be covered first by non-journalists.
  3. The non-journalists will continue providing new information even after the trained journalists arrive on the scene.
  4. Cell phones will be the primary reporting tool at first, and possibly for hours.
  5. Cell phones that can use a wireless Internet connection in addition to a cellular phone network are a more versatile reporting tool than a phone alone.
  6. Still photos, transmitted by citizens on the ground, will tell more than most videos.
  7. The right video will get so many views, your servers might crash (I’m not aware of this happening with any videos from Mumbai).
  8. Live streaming video becomes a user magnet during a crisis. (CNN.com Live: 1.4 million views as of 11:30 a.m. EST today, according to Beet.tv.)
  9. Your print reporters need to know how to dictate over the phone. If they can get a line to the newsroom, it might be necessary.
  10. Your Web team must be prepared for this kind of crisis reporting.

She concludes by wondering "…whether the mainstream media are superfluous in these situations — or can they perform a useful service to the public by sifting and filtering the incoming reports from the center of the events?"

I hope Ms. McAdams will forgive my reposting here. She, like Seth Godin, is a blogger who deserves not to be edited or excerpted.