eBay to auction radio advertising

eBay is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations. The venture –which puts eBay into competition with Google– includes both conventional terrestrial radio and Internet radio advertising. Stations in all of the 300 top-ranked radio markets are covered. Advertising inventory includes primetime spots with 90 percent in morning drive, midday or evening commute hours from Monday through Friday.

How (if at all) will this impact companies like ours that barter our services for radio station commercials? When you finish the quiz, close your Blue Book and raise your hand.

NHL Capitals make news by reporting it

The Washington Capitals, a National Hockey League team, plan to send four reporters to Moscow to cover the International Ice Hockey Federation World Championship (underway). The Capitals will partner with Clearspring Technologies to deliver audio, video and text content to their site for Caps fans, as well as to local, national and international media outlets via a specialized widget.

The local medea elected not to cover the event so the Capitals decided the could and would. And share the news with new and traditional media outlets and syndicate it far and wide. [E-Media Tidbits]

My mind reels at the implications of this.

Let’s say the Pooterville Drum and Bugle Corps make it to the national finals in Bangor, Maine. The local radio station can’t afford to send a broadcast crew but the kids could throw up a blog and go crazy posting video, audio, stills, minute-by-minute reports… all brought to you by the Pooterville Sports Boosters Club. Does anyone doubt that a couple of passionate, knowledgeable fans can provide better, more complete coverage than the local radio station? And if the local station wants to air some of their stuff…great.

If I were running the local radio station (or newspaper, or TV station)… I think I might encourage this and provide the tools, training and web-hosting.

Presidential debates go online

“The 2008 election is already shaping up to be the most cyber-savvy presidential contest in the brief history of the Web. Now three major Web sites — Yahoo Elections 2008, The Huffington Post, and Slate — have announced that they will collectively host two online-only debates, one for the announced Democratic candidates and one for Republicans.

The debates will allow the candidates to participate wherever they are located around the country. Each will appear on live video, and will be able to speak to and question the other candidates through the online connection.

The debate will also be uniquely interactive for the audience. Viewers will be able to submit both written and video questions in real-time, and can blog their responses to the candidates’ answers.

The idea of hosting a virtual presidential debate was the brainchild of conservative-turned-liberal-pundit Arianna Huffington, who saw the potential for an online forum while at the World Economic Forum in Davos. That event was covered by both traditional journalists and bloggers.” — Yahoo! News

So, I can be sitting in the Coffee Zone in beautiful downtown Jefferson City (slurping Rocket Fuel)… record a 30 second question and zap the the video clip to the debate site…and see my question (and candidate responses) 5 minutes later. Or, watch what hundreds (thousands?) of bloggers are saying, about what the candidates are saying, in real time. Okay, that’s only cool to bloggers.

I find most TV debates to be a waste of everyone’s time. But I might watch/take part in something like this.

Triblocal.com

Tribune in Chicago just launched a new hyperlocal site today called Triblocal.com that encourages users to submit stories from nine communities, with more to come. Explains the Tribune, “The site, which will be largely unedited and self-policing, is designed to let citizens and organizations publish their own stories and post everything from high school team photos to favorite restaurant menus.” Triblocal.com also employs four of its own staff reporters to cover stories in those regions, and many of the stories from the site will be reverse-published to print. [Lost Remote]

This seems like a really good idea to me. There must be examples of radio stations trying similar things. I’m just not finding them.

NAB keynote: Broadcasters still don’t get the web

I keep looking for signs that broadcasters are beginning to understand the importance (an potential) of the Internet. I’m sorry to say, I’m just not seeing them. And, based on Steve Safran’s (lostremote) summary of the keynote at this year’s NAB (National Association of Broadcasters) meeting, I won’t find it there:

“The internet did get a shoutout at the National Association of Broadcasters keynote speech Monday morning in Las Vegas. David K. Rehr, CEO and President of the NAB, said “internet.” He mentioned it once. In passing. During his discussion of issues about radio. It came 47 minutes into the keynote session and was the only time anyone said “internet.” That’s really all you need to know about the keynote. The NAB is simply not interested in the potential of the web, and what little interest it may have is only in terms of saying how broadcasting is better.”

Working for a company that provides services to broadcasters, I really hope they have a bright future. Mr. Safran’s summary of the keynote is worth a read.

Are you eating your own dog food?

Media Guerrilla has advice for companies or organizations trying to choose a ‘partner’ to help produce new media content. He has a series of questions to ask potential partners, including this one:

“How are they using new media in their business? It’s a fairly straight-forward question, right. Is the company or the consultant you’re talking to eating their own dog food? What you want to hear is of course yes, but I think what you also want to see is a degree of variety in how they’re active across the web. Having a personal blog, for example, is great, but at this point in the game, it’s practically a must-have. How else are they immersed?

justin.tv

justin.tvEvery so often, someone takes a run at putting their life online. Not just a blog, but “live video 24/7.” justin.tv has been live for 14 days, 12 hours and 18 minutes and justin vows to “wearth the camera until the day he dies.” These things always feel very stunt-like but I sort of understand the compulsion to put it all “out there.”

Yes, such efforts remind us how mundane our lives really are but so what. Isn’t this just the logical extention of reality shows (The Truman Show)? And if your life were really rich and full, you would not be reading this blog post about justin.tv. This is called the “My Life Isn’t As Interesting As I Think It Is Paradox.” [Thanks, Jason]

The Death of Bingo (Seniors Online)

Someday in the not to distant future, our nursing homes (“long term care facilities”) will be filled with residents who spent a portion of their lives online. Email, web surfing, etc. They’ll expect/demand net access in this new phase of their lives. (I first posted on this in November, 2005)

If I owned such a facility, I’d install a fast DSL line, just for the residents. And a strong, wifi signal throughout.

I’d invite family members to equip mom or dad with a computer if they wanted and I’d have a procedure in place to make sure access was restricted to that resident and that the computer didn’t walk off (a problem with valuables in many such facilities). I’d arrange to have some computers in the day room that anyone could use.

I’d invite high schools students to take part in a program to show the residents how to use the Internet. Help them send/receive/read email from family members. Send photos back to their loved ones around the country.

I’d put webcams on a couple of the computers in the Day Room (or whatever it’s called). Yes, I know there are privacy issues, but I’d find a way to deal with that. And I’d encourage family members to video chat with their loved ones. Wouldn’t have to be long or involved, just a short “visit” with a familiar face/voice.

All of this is going to happen eventually. But some enlightened, well-run facility has the opportunity to be a leader in this space. The winners are: the resident; the family of the resident; the young people who share their knowledge and –perhaps– get some wisdom in return; and the facility that has improved the lives (if only for a few minutes) of their residents.

Disclosure: My wife, Barb, is a long-term health care attorney and many of her clients own or operate such facilities. But the idea for this post comes from my own interest in all things online and the time I spent visiting my father in such a facility.

Newspapers better at web video than TV (and radio?)

That’s the conclusion of Kurt Anderson in an article on the New York Magazine website. My first-read take-aways:

“The lessons seem obvious: Don’t do Web video if you don’t have anything interesting to show, and don’t compete with TV unless you can do something they can’t or won’t. In other words, use the medium.

The passionate, improvised, innovative reinventings, as opposed to the final, fully professionalized reinventions, are often the coolest moments in cultural history. Think of movies in 1920, TV in 1955, or public radio in 1980.”

A few years ago I was concerned that newspapers could so easily incorporate audio on their websites. It didn’t occur to me that they’d jump straight to video.