Tag Archives: Early Net Culture

Study on “State of the Media”

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From survey (of 2,000+ Americans) commissioned by Deloitte & Touche (as reported at WebProNews):

“Close to 40 percent (38%) of Americans are watching TV shows online, 36 percent use their cell phones for entertainment and 45 percent are creating Web sites, music, videos and blogs.”

Boy, those numbers seem high to me. But then, most of the people I hang with are creating content of some sort so, maybe.

And this from Ken August, vice chairman and national sector leader for Deloitte & Touche’s media and entertainment practice:

“I think for advertisers one of the conclusions is you don’t make decisions to advertise either on television or the Internet when you want to hit all the demographics, but rather you need to have a multiplatform strategy. It shouldn’t be an either or proposition.”

And maybe a dash of radio?

Scott Adams: The future of newspapers

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“…I see printed newspapers lasting until you upgrade your phone two more times. But the newspaper business can thrive online if it changes how it gathers and edits content. And clearly there will be massive amounts of consolidation. There won’t be 3,000 newspapers online. There might be a dozen. And local news will come from hometown bloggers who self-syndicate to all of the newspapers.”

It’s a brilliant post and I encourage you to read it.

Guy Kawasaki, Gnomedex 2007

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One of the best presentations at last month’s Gnomedex was Guy Kawasaki. He’s a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books, has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. He talks about evangelism in this video.

“Things we were told about online that were wrong.”

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Steve Safran at Lost Remote takes a look back at some of the responses to his suggestions regarding the web. These bring back a lot of memories:

  • Nobody will break news on their site before the story airs
  • Newspapers won’t put much news online because it will cannibalize sales
  • Nobody will buy web advertising
  • Only young people use the web, and they don’t want news
  • The bubble has burst – there’s no future in the web now
  • There is no need to hire a web-only salesperson
  • News websites will never “blog” or have anything to do with blogging
  • Social networking tools don’t belong on news sites
  • The networks will never send programming directly to the audience and ignore the locals
  • People won’t watch video online because the quality is not high enough
  • People won’t watch video on an iPod because the picture is not big enough
  • Viewers won’t upload video and pictures because it’s too hard to do

“You become what you say you are.”

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Scott Donation, blogging at Advertising Age, says your customers are more important than your brand:

“I hate to say it, but we need to re-draw the wheel one more time. This time, take the brand out of the center spot and replace it with your customers—audience and advertisers. Yes, media products should still think of themselves as brands, but everything they do needs to be organized around serving the customer, and the only way to create a truly customer-focused operation (rather than just mouthing the words) is to start at the core and build out. “You become what you say you are,” a savvy publishing-industry chieftain said during a recent lunch with me and my management team.” [Thanks, Roger]

State Fair video contest

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David Brazeal (the Man Behind the Curtain at Learfield InterAction) points us to this entry in the Missouri State Fair Video Contest.

“Show us in 60 seconds or less how you are preparing for the State Fair by entering the “Preparing for the Big Show” video contest. Create your work-of-art, then post the video to YouTube with the tag “mostatefair”. The grand prize winner will have his or her video premiered before the Jason Aldean concert opening night of the Fair.”

When pros see stuff like this or the summer intern video I posted earlier… I’m sure all they see poorly shot/edited amateur video. When I see these, I think, “Damn, that’s clever!” Or funny. Or interesting. And I’m reminded that almost anyone can now play in this sandbox. I love that.

Radio’s “discarded audience”

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“First the standards vanished from radio, as stations that played lots of Frank Sinatra, Peggy Lee and Ella Fitzgerald went dark. Then over the past couple of years, the oldies format collapsed, and suddenly the sounds of Motown, Elvis and the Beach Boys were hard to find on the radio. Now, even classic rock stations are starting to feel the pressure, as commercial radio strains to find ways to connect with younger listeners who find most of their music online.”

AARP is happy to address the frustration that there’s “not enough choices on the radio.” The organization is finding that its 39 million members are eager for programming they can tap into through the latest technologies. AARP is podcasting, Web streaming and even offering a branded version of Pandora.com. AARP’s next wave of audio programming will be “user-created media a la YouTube.”

— WashingtonPost.com – Thanks, Kay

A new media model?

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“The business of news is changing in ways that reduce traditional newsroom career opportunities, while opening more options for journalists who are willing and able to do more than simply report for someone else’s venue. I suspect we’ll start seeing some major news brands morph into alliances between scaled-back in-house newsrooms and independent, online-focused news and content operations – including more hyper-local and niche news.”

[E-Media Tidbits/Poynteronline]

iPhone Confessions: Tom Piper (Week One)

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If the hype surrounding the iPhone hasn’t subsided yet, it will soon. Then what? Once the new has worn off this Next New Thing, will users still love ’em, or will they –like your mom’s cooking– be taken for granted. Or, worse yet, will the shortcomings (so well chronicled) become annoying and tiresome?

Tom PiperThose are some of the questions I hope to answer with a series of  interviews I’m calling The iPhone Confessions. Brief visits with a few friends who took the iPhone plunge. Are they still gushing at the end of Week One? Or grumbling?

We’ll start with a visit with Tom Piper, a looonnnggg time Mac enthusiast and Early Adopter (LTMEEA). He was there when the iPhone was announced and in line to buy one of the first batch. The interview runs about 12 minutes.

Download/Listen: 12 min MP3

Internet passes radio as “most essential” media

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“Less than one of five Americans (17%) say radio is their most important medium for information and entertainment. That’s down from 26% in 2002. What’s changing is obvious – the Internet is quickly becoming a turn-to medium. One-third of Americans say it’s now the most important — compared to 36% who pick TV. A big jump from 2002 when just 20% said the Web. A new Edison Media Research report also shows the Internet and TV have swapped places as the “most cool and exciting” media with 38% now picking the Web versus 35% for TV. Edison’s report also finds newspapers are most-often picked as the “least essential” medium by 35% of consumers. It’s followed by the Internet with 24%. Both radio and TV had the fewest mentions at 18%.”– Inside Radio