Rick Bozich — a sports columnist for The Courier-Journal in Louisville, Kentucky– isn’t sure he needs radio anymore:

“I followed the final 15 minutes of the Louisville-Florida basketball game while I was in Freedom Hall on Saturday. The game, remember, was played in Gainesville. I was courtside for Kentucky’s annual Basketball 101 lecture against Indiana. I did not have a radio. I did have my cell phone. I connected to the Internet. Clicked to an ESPN site. Another click, and play-by-play from Gainesville flashed on my screen. Stats. Time. The works. Actually, that’s not true  no greasy bacon ads. So tell me again, for precisely what do I depend on WHAS radio?

From my perspective, the most interesting part of this story is that the cheif operating officer of our company brought it in to me. He gets it and that’s very important. One more thing… Radio is not going away. I don’t want it to go away. But broadcasters must find a way to embrace new technologies instead of trying to lobby them out of existance or deny that existance.