Tag Archives: Early Net Culture

Internet radio “not real radio”

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David Goldberg is VP/GM for Yahoo! Music, the home of LAUNCHcast. From his keynote speech at last week’s RAIN (Radio and Internet Newsletter) Las Vegas Summit:

“We really want to replace broadcast radio for music discovery. We believe music will migrate off of terrestrial radio to the services we are offering because we can deliver the music consumers want, when they want it, where they want it,” he explained. “We don’t believe music will continue to be broadcast on analog radio. Terrestrial radio will continue as a very successful, profitable business — but it will be mostly talk (he cited the only formats growing on terrestrial radio as Talk and Hispanic),” he said. And, he explained, this goes for satellite radio as well.

Susquehanna Radio Senior VP Dan Halyburton claimed that since Yahoo! Music couldn’t bring the “personality” and “local community” like AM and FM radio, it’s “not real radio.”

Not podcasting.

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Mark Ramsey (Radio Marketing Nexus) explains the difference between posting mp3’s for download and podcasting:

“…podcasting represents the passive movement of audio to your iPod without having to download it yourself. If you think that’s not different then consider the difference between going out to a restaurant and having your meal delivered to you at home.”

Another one of those things you have to experience to understand.

Bob Garfield’s Chaos Scenario

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“In the April 4 print edition of Advertising Age, columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media revolution. Boiled down, his theory goes something like this:

The marketing industry is currently whistling past the graveyard and largely ignoring signs of massive, fundamental changes in how the business of mass marketing will be conducted in the near future. The broadcast TV model is working less well each year and will eventually cave in on itself as it reaches ever-fewer viewers with a fare of low-quality programming and mind-numbing clutter. Marketers will increasingly abandon it. But despite their glitzy promise, the aggregate of new digital technologies — from Web sites and e-mail to cell phone content and video on demand — lack the infrastructure or scale to support the minimum amount of mainstream marketing required to smoothly sustain the U.S. economy. The result, as the old systems are abandoned and the insufficient new systems struggle to carry an impossible advertising load, is what Garfield calls “The Chaos Scenario” — a period of serious disruption moving like a tsunami through the marketing business as well as the economy and the broader society itself.”

I’ve been unable to find the full article but did find a report about the article (audio – transcript) at OntheMedia.org.

I might have mentioned this before but it bears repeating. My dad was a radio guy for 30+ years and I’ve been at it –in one form or another– for 33 years. Radio has been “berry, berry good to me.” And during the dozen years I worked in local radio, I estimate I wrote and/or produced 60,000 commercials. And I believed they “worked” for the advertisers who paid for them. And they believed they worked. And many of them did work. But I now wonder if wasn’t a little like believing the wine turned into blood. A matter of faith, based on… faith. Commercial transubstantiation.

Word of mouth was probably always more effective than radio or TV or newspaper ads. But how many people can one person talk to in a day? Not so many in 1955. In 2005… with a website… you can reach a lot of folks. And when Doc Searls says he likes this IBM Thinkpad, I believe him. Or Halley Suitt recommends an author. Or Chris Pirillo tells me he likes his iRiver mp3 player… I believe them. Because I “know” and trust them.

When I’m shopping for a (fill in the blank), I go online and read the reviews of real people. And yes, some shrewd marketing type could spoof me with a bogus review, but a hundred (a thousand!) others would have a different opinion. It’s getting hard to lie/exagerate/bullshit your way to a sale. Bob Garfield said it much better:

“The total democratization of media, combined with ultra-targeted ads consumers actually opt to see. We, the people, cease to be demographics. We become individuals again.”

XM Radio Online.

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Okay, this is neater than I expected. The new subscription structure includes XM Radio Online (doesn’t include all channels). As a rule, I don’t care to listen to anything while I’m online. Breaks my concentration. But XM has an excellent UI and it all just works. I might look into some of the wireless appliances (is it a radio?) you can tote around the house, listening to your favorite XM channels. Or any Internet radio for that matter. Stay tuned.

cc: world.

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Ian Kennedy was fortunate enough to be at the Bite blogging seminar in San Francisco this week pulled some golden nuggets from remarks by Doc Searls. I believe those that understand these ideas will thrive in the networked world, and those that do not…are fucked.

* On Blogging – email that I would write with “cc:world”
* On time it takes to blog – if you look at your email, the volume you put out in email probably exceeds what’s up on my blog.
* On marketing – it’s about conversations and not messages. Branding was a concept that P&G brought from the cattle industry. Branding is about putting out 8 boxes of soap and “singing about the difference.”
* On writing as content – John Perry Barlow once said that he never heard about content until the container business felt threatened. Once you start talking about “content” you’re already off base.
* On the Net – it’s a place, not a medium. The nodes of the net are not seperated by time or space, a blog post is immediate. You don’t send a message using “content.” You’re having a conversation in a place. You are “on the net,” you use real estate metaphors to describe the net.

As a parting thought, Doc described (paraphrasing) his life before blogging as one of, “pushing many big rocks a short way uphill” and his life now as a blogger as, “rolling many snowballs down a hill with the compelling ideas gaining mass as they roll downhill.”

Podcasting is bottom-up

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Rex Hammock knocks “the business of podcasting. Not the essence of podcasting” in a response to Darren Barefoot. I agree with Mr. Hammock about the content of podcasts:

The “killer-app” content will be that which has no professional alternative: A report from a Mom to her two children away in college; a recording of a Sunday School class for six people who couldn’t attend; an inspirationial chat from the regional sales manager to 15 sales people to listen to while driving between calls; an explanation of a new product by the lead engineer; a father’s play-by-play description of a Little League baseball game — all showing up automagically on the iPod or other MP3 player of the individuals who “subscribe” to it.

Saga cancels satellite-friendly syndicators.

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Taking a stand against syndicators that air programs on both terrestrial and satellite radio, Saga Communications has begun methodically canceling shows where its exclusivity has been compromised. Ed Christian, president and CEO for Saga said he hopes his actions will sound a wake-up call to the industry while conveying to syndicators that they can’t have it both ways. [Story in Mediaweek]

Gnomedex 5

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My idea of a fun vacation is a few days at a technology show, so I’m looking forward to Gnomedex 5.0 coming up in late June in Seattle. I attended the first Gnomedex in Des Moines but missed the last couple. This year’s show looks like a good one. Adam Curry is the keynote speaker and other presenters include: Steve Gillmore, Robert Scoble, Marc Canter and a bunch more. Chris Pirillo is a sharp guy and I’m betting he puts on another great conference.

Connected.

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A couple of nuggets from a new Arbitron/Edison Media study (pdf) released today:

* Eight in 10 Americans have access to the Internet from any location. As of January 2005, 81% of consumers have access to the Internet from any location. This is a remarkable rise from the 50% penetration figure from just six years ago (January 1999).

* The number of people with a broadband Internet connection at home equals the number of people with a dial-up connection at home. In January 2001, only 12% of Americans with Internet access at home used a broadband connection. That figure has since quadrupled. Now, in January 2005, 48% of people with home Internet access have broadband, and 48% have dial-up service.

Internet surpassed radio as source for political news

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The Internet surpassed radio as a source for political news in the United States last year as more people went online to keep up with the presidential election campaign. So says a new report by the Pew Internet and American Life Project. Twenty-nine percent of U.S. adults used the Internet to get political news last year, up from 4 percent in 1996 and 18 percent in 2000. Television remained the dominant medium for most voters, but 18 percent said they got most of their political news from the Internet, compared with 17 percent who said they turned to the radio for their news.