Tag Archives: Early Net Culture

Study on “State of the Media”

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From survey (of 2,000+ Americans) commissioned by Deloitte & Touche (as reported at WebProNews):

“Close to 40 percent (38%) of Americans are watching TV shows online, 36 percent use their cell phones for entertainment and 45 percent are creating Web sites, music, videos and blogs.”

Boy, those numbers seem high to me. But then, most of the people I hang with are creating content of some sort so, maybe.

And this from Ken August, vice chairman and national sector leader for Deloitte & Touche’s media and entertainment practice:

“I think for advertisers one of the conclusions is you don’t make decisions to advertise either on television or the Internet when you want to hit all the demographics, but rather you need to have a multiplatform strategy. It shouldn’t be an either or proposition.”

And maybe a dash of radio?

Scott Adams: The future of newspapers

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“…I see printed newspapers lasting until you upgrade your phone two more times. But the newspaper business can thrive online if it changes how it gathers and edits content. And clearly there will be massive amounts of consolidation. There won’t be 3,000 newspapers online. There might be a dozen. And local news will come from hometown bloggers who self-syndicate to all of the newspapers.”

It’s a brilliant post and I encourage you to read it.

Guy Kawasaki, Gnomedex 2007

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One of the best presentations at last month’s Gnomedex was Guy Kawasaki. He’s a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books, has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. He talks about evangelism in this video.

“Things we were told about online that were wrong.”

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Steve Safran at Lost Remote takes a look back at some of the responses to his suggestions regarding the web. These bring back a lot of memories:

  • Nobody will break news on their site before the story airs
  • Newspapers won’t put much news online because it will cannibalize sales
  • Nobody will buy web advertising
  • Only young people use the web, and they don’t want news
  • The bubble has burst – there’s no future in the web now
  • There is no need to hire a web-only salesperson
  • News websites will never “blog” or have anything to do with blogging
  • Social networking tools don’t belong on news sites
  • The networks will never send programming directly to the audience and ignore the locals
  • People won’t watch video online because the quality is not high enough
  • People won’t watch video on an iPod because the picture is not big enough
  • Viewers won’t upload video and pictures because it’s too hard to do

“You become what you say you are.”

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Scott Donation, blogging at Advertising Age, says your customers are more important than your brand:

“I hate to say it, but we need to re-draw the wheel one more time. This time, take the brand out of the center spot and replace it with your customers—audience and advertisers. Yes, media products should still think of themselves as brands, but everything they do needs to be organized around serving the customer, and the only way to create a truly customer-focused operation (rather than just mouthing the words) is to start at the core and build out. “You become what you say you are,” a savvy publishing-industry chieftain said during a recent lunch with me and my management team.” [Thanks, Roger]