Tag Archives: Digital Life

State radio networks

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I spotted this in the monthly newsletter of StateNets (formerly the National Association of State Radio Networks): The Tennessee Radio Network has 66 full time (?) affiliates and only 11 have websites.

Of all the surveys and data and research I’ve read, this simple fact, unscientific as it is, speaks volumes to me about the radio business in 2006. If every one of your advertisers (okay, most of them) has some kind of online presence…why wouldn’t you?

In the same issue, Tom Dobrez –the head sales guy for the association– writes about “The New Media Blitz”:

“…we are all starting to feel its impact. A trip to 3 major markets in the last few weeks confirms the low level of respect radio is garnering from the nation’s major marketers. It’s just not hip. Its not now its so yesterday. The onslaughts have come from everywhere. First it was satellite radio, then Ipod and internet now its product placements etc. … It will be near impossible to get any media decision makers attention with spots only. The old way we sell it are GONE!”

Here’s my advice to my old StateNets buddies: Go down to the basement…set the Time Machine for 2000…and call me when you get there.

Gnomedex 2006

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Vacation SuitcaseFive days. 120 hours. And then I’m on vacation. Sort of. On Wednesday Roger Gardner and I head for Seattle and three days (for me…RG will probably get geek toxic after a day or so) of Gnomedex. I’ll get back just in time for the long 4th of July weekend. I’ll rest up a few days after that and then it’s off to Destin with the lovely Barb where we gather with her clan for a week. While I won’t be completely off the grid, I will be away from the office and I’m really looking forward to it.

Hope to see my pal Jim Mathies, who lives in Destin. Search for some open wi-fi. And try to get better acquainted with the Mac Book. I feel like the guy that’s due to be released from prison in three or four days and is afraid to leave his cell for fear of getting shanked so close to freedom.

All we need is (another) ending

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I’m probably one of the last to hear about the guy that made a bet with his girlfriend that he could make a website that would get 2 million hits. If he fails, he admits he’s an idiot. If he gets the 2 million hits, his girlfriend will do a threesome with with another girl. The guy is obvisouly not an idiot because the site he created (HelpWinMyBet.com) appealed to every horny geek on the Internet and there’s waaay more than 2 million of those. He’s passed 3 million hits and his girlfriend has conceded defeat. They’re now reviewing applicants for the trois of the menage.

The site looks legit but who knows. When Darin forwarded this link, all I could think of was the screenplay that jumped out of my inbox.

As you know, I’m a terrible casting director but I could see Jack Black (maybe Ben Stiller) as the geeky boyfriend. Perhaps Janeane Garofalo as the girlfriend. Not sure who should play the other woman but here’s my take on the story…

Starts off just like the "real" story. Guy wins the bet and starts putting photos of "other girl" candidates on his website. Which comes to the attention of a publicist for a rock (movie?) star whose career is starting to fade. The flack talks the star client into joining the threesome by putting together a movie deal that will jump-start her sliding career. (We’re talking movie-within-a-movie here, right?)

At first the geeky boyfriend is giddy with delight. He’s going to be in a movie where he has sex with his girlfriend and the star. But the star and the girlfriend become pals. Not lovers, but friends. As they begin to have fun with the whole idea, the boyfriend starts having second thoughts.

As regular readers know, this is where I run out of ideas… and my friend Kay bails me out with three or four really good, boffo endings. But you can play, too. Just click the comments link below.

PS: If this movie has already been made, let me know.

PPS: If this movie ever gets made, how pissed will I be?

PPS: Ooh, how about this. Starving (blocked) screenwriter scours the web looking for ideas. Comes across a blog where this smart, funny guy keeps posting movie idea without endings. The blocked writer is ass deep in good endings…steals the blogger’s plots…and sells them to Big Studio where they bescome megahits. The blogger recognizes his ideas on the big screen and road-trips to Hollywood to confront the (now wealthy) screenwriter. I think we might have two movies here. Any ideas on who should play me?

Faster, cheaper net access

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In June of 2002 I finally got DSL service. For two years prior to that I paid $100 a month for an ISDN line (128kbps). That’s just Internet, mind you… local and long distance extra. Pricy, but the alternative was dial-up. I’m currently paying $65 a month for 3 meg DSL access.

Today a nice young man at Sprint upgraded me to 5 meg DSL service for $40 per month. In a perfect world, someone from Sprint would have called or emailed something along the lines of, “Mr. Mays, as a long-time Sprint customer, we wanted to let you know you can get improved services for less money. Shall we sign you up?” But I’m not complaining. I’m thrilled I lived to see this day.

New look for Learfield.com

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Andy and I have been working…or not working…or thinking about working on a new look for the Learfield corporate website for most of a year. And tonight we “relaunched.” Tomorrow a few hundred people will start calling and emailing to tell me they can’t find something on the company intranet or that they think the new look sucks. Or both. But that’s all part of the drill. The site is three years old and way past dew for a make-over. The new design has lots of white space and has a nice, open feel about it.

Learfield.comI’m reminded of the early days (1996?) when we put up the first FrontPage monstrosities. Nobody gave a second thought to websites back then so it didn’t matter if they looked like shit. Or maybe we just hadn’t seen enough good sites to recognize bad ones. No more. Increasingly, the worlds first impression of your company is the website and it better look good, have some useful content and be well organized. It is a never ending struggle. But it’s time for a cold Bud.