Tag Archives: Dave Winer

“Blogs don’t make money. But people with blogs can.”

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Dave Winer says he’s made more than $2 million with his blog over the last 12 years. And he’s never put a single ad on it. He explains how this came to be –and the role of a blog– in this excellent post:

“…it’s a way of communicating what you’re doing. Companies, consultants and authors need to do a lot of communicating, and blogs allow you to go direct, and be more efficient, less diluted. People get a real feel for who you are and how you think and what you’re like as a person. Why would I ever let someone else hitch their “message” on this — it would get in the way of me making money!

If I had any advice to offer it’s this — get in the habit of communicating directly with the people you want to influence. Don’t charge them to read it and don’t let others interfere with your communication. Talk through your blog as you would talk face to face. You’d never stop mid-sentence and say “But first a word from my sponsor!” — so don’t do that on your blog either. I can’t promise you’ll make any money from your blog, and I think the more you try the less chance you have. Make a good product and listen to your customers to make it better, and use the tools to communicate, and you may well make money from the whole thing. To expect the blog alone to pay your bills is to misunderstand what a blog can do.”

If you’re a blogger or think you might ever be, this post is worth a read.

People with news, and people who want news

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Those are two points of view examined in a recent post by Dave Winer.

“If the people with the news can publish it themselves, and they can; what’s to stop the people who want the news from reading it directly.”

Which puts me in mind of High Street Beat, a blog written by the mayor of Jefferson City. Ultimately, his readers get to decide if what he writes is “fair and honest,” but he can speak directly to them, as well as through MSM.

“When professional news people consider the Internet they think of it replacing them. Not so. It reduces their role to a bare minimum, makes them less necessary. I still want soundbites from the sources, but I want them to link to the full blog post behind the quote.”

“If reporters are to remain relevant they have to recast themselves, more humbly. Don’t think about “deputizing” us to do what you do. Instead think of the value of your rolodex, your sources. Cultivate and develop that rolodex. To the extent that you know who to call when a bit of news breaks, that’s the extent of your value in the new world, the one we live in now.”

Most of the reporters I’ve known and worked with work very hard. For not much money. But more than a few of them have viewed the companies they work for a the necessary infrastructure that makes it possible for them to report the news.

While the people running those companies viewed the newsrooms as a cog –a BIG cog, but a cog– in a machine whose purpose was to turn a profit. A classic dog and tail situation.

I’m reminded of that classic scene in Network where Arthur Jensen explains things to Howard Beale:

Jensen: The world is a college of corporations, inexorably determined by the immutable by-laws of business. The world is a business, Mr. Beale! It has been since man crawled out of the slime, and our children, Mr.Beale, will live to see that perfect world in which there is no war and famine, oppression and brutality –one vast and ecumenical holding company, for whom all men will work to serve a common profit, in which all men will hold a share of stock, all necessities provided, all anxieties tranquilized, all boredom amused. And I have chosen you to preach this evangel, Mr. Beale.

Howard: (humble whisper) Why me?

Jensen: Because you’re on television, dummy. Sixty million people watch you every night of the week, Monday through Friday.

One thing, not the only thing, but one important thing that has distinguished reporters from their readers/viewers/listeners is the reporters had a platform or medium from which to report. That distinction has blurred, if not disappeared.

Dave Winer on proposed Big Three Bailout

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“And they have to retire their fleet of corporate jets. And all their execs take pay cuts down to less than $1 million per year. If they choose to quit, so be it and good riddance. And since we’re going to own them, a new rule — no more commuting from Seattle to work in Detroit for the CEOs. We’re bailing them out not because we think they’ve done anything remotely like a good job, we’re doing it so that we don’t have to feed and house their remaining employees and bail out their suppliers when they go bankrupt. We’re doing it to save our country, not to save the auto industry as its currently configured, which is rotten and dangerously short-sighted.”

— Scripting News: 11/20/2008.

“Fooled, and used, and a lot of people died.”

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Bush and Paulson say the proposed bailout plan is the only way to save our economy. The only way. Okay, Dave Winer is willing to support the plan on the following conditions:

“Bush and Cheney must resign immediately. No immunity, no pardons. Nancy Pelosi will become President, promising not to run for re-election on November 4. Her term will be one of the shortest in US history, just long enough to enact the provisions of the bill being proposed by the Republican administration. If it really is the best thing for the country and not a trick, then the Republicans, being impressed by the seriousness of it, would have to insist that Bush step aside and let the Democrats execute the plan. The entire Bush cabinet stays in office through January 20, but reports, of course to Pelosi. And that includes Paulson. It’s pretty simple. If they won’t do it, we know they’re bluffing.”

“The whole world is watching”

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“…the thing we should all be worrying about is that this election the whole world can see what assholes we are and how much we lie, and do you think they’re ever going to believe anything we say after the election?”

“Being an American in 2008 is a lot like working at Microsoft in 1994 or so. Netscape is coming soon and after that Google, and while we’ll still be here, the cursor will be somewhere else, and our stock options will be worthless and we’ll be fighting with each other while the rest of the world builds around us.” — Dave Winer