Veteran US journalist Bob Garfield has been writing about “media chaos” for while and paints a gloomy picture for journalists, media companies and advertising agencies.

“Why do they they skip past the commercials? For the same reason he puts spam filters on his computer and refuses to click on any banner ad ever for any reason at any time,” he said. “Advertising people like to give trophies to one another for their creative genius and parade like Tony the Tiger down Madison Avenue every Fall during ad week. But if they think people love their ads they are sorely, tragically mistaken.

“For more than three centuries consumers have put up with ads. Some ads are funny and clever and some even worm their way into our heads and popular culture. But they are and have always been a nuisance. To most people all advertising is spam. The proof being that the moment technology afforded us the ability to skip them, skip them we have.”

“So if you were looking forward to a great career in media and marketing it might be a good idea to remove your belt and shoelaces. […] Asked about the future for a 30-something journalist, he said: “You are fucked,” adding that a journalist friend with years of experience now waters plants in offices for a living.