Tag Archives: Apple

Apple gets retail

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Apple Store

Roger points us to this New York Times story on the success of Apple’s retail stores:

“Mr. Jobs understood, however, that his stores would sell not merely products but also gratification. He told the trade magazine Chain Store Age Executive in 2001: “When I bring something home to the kids, I want to get the smile. I don’t want the U.P.S. guy to get the smile.”

Customer response is told in the numbers. Last month, Apple released results for the quarter ended March 31. More than 21.5 million people visited its stores, which now number more than 180. Store sales were $855 million, up 34 percent from the quarter a year earlier, and they contributed more than $200 million in profits.”

If you decide it’s time to buy your first Mac, take the time… make the drive… visit an Apple store. It is a unique retail experience.

PS: Received this little reminder while posting this from the home office Dell.

iDVD

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[Mac shields up!] I created my first DVD last night, using iDVD that ships with OS X. Now, I’ve burned files to DVD’s before but iDVD makes it fun and easy to create a more finished product. Pick a theme, drag over your video from iMovie, your still images form iPhoto, pull some music over from iTunes… hit the burn button and you’re done.

iDVD

This first effort looks like it. But the next one will be better. I haven’t done much with DVD’s because it seemed like a cumbersome way to share media. But this was fun and the resulting DVD looks pretty snazzy.

David Brazeal gets a Mac

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Learfield pal David Brazeal has looted his son’s college fund to buy himself a new MacBook Pro. He’ll be Mac-dazed for bit, unlearning the thousand things you need to know to make a PC go, but we’ll try to keep up with his progress here.

On the off chance my own Mac experience contributed to David’s high dive into the Mac pool, I’ve added him to the Mac Gallery.

Apple TV and the economics of television

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“Over time, niche content will change the economics of television. Millions of Americans will add one or more Internet-connected set-top boxes to their living rooms. Once they do, look out. As they discover there is niche HD video content that matches their precise interests, the existing TV networks will see their viewers erode even more. Further, brand marketers will see they don’t need media to reach people in their living rooms. They too will produce their own content that will be distributed over the Internet for consumption on TVs.” — Steve Rubel on Apple TV:

For example: I’d love to watch a weekly 10 minute tour of the Prairie Garden Trust by Dr. Henry Domke. Just Henry walking and talking, sharing his love and fascination with the flora and fauna. Okay on a video iPod…great on Apple TV.

iTunes adds Major League Baseball video highlights

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On Friday, Apple announced they’ll be offering Major League Baseball video highlights for the 2007 season on the iTunes Store. MLB video on iTunes will include a daily 25 minute MLB.com Daily Rewind highlight show and two weekly Games of the Week, featuring full versions of the best games from the National and American Leagues.

Customers will be able to download individual episodes of MLB.com Daily Rewind and each Game of the Week for $1.99, or purchase a Multi-Pass for a month of Daily Rewind shows for $7.99 or a Season Pass for every Game of the Week at just $19.99. [Podcasting News]

I’m not a baseball fan but I do love highlights (of almost any sport). And I’ll probably invest $1.99 just to see how these look on the Apple TV. (“I just don’t know what you’d watch on that Apple TV thing.”)

Regular readers know the company I work for has the multi-media marketing rights for 32 college athletic programs. I sure hope somebody is working on something similar for our schools.