You know I’m a sucker for chimps.
Tag Archives: advertising
New Get a Mac ads (2006)
If you haven’t seen the new series of Get a Mac ads you probably will. The Better Results ad hits close to home for me because I used Windows apps to create videos for the three or four years. It worked, but…
Counselor and Self Pity both make their respective points very cleverly. I have never seen a campaign bring out so many different versions of an ad, so quickly, and keep the quality so high. [link above is to a compilation of all the ads]
Broadcasting on the web
Interesting analysis of TV station websites by Graeme Newell. The piece is buried in a long, no-way-to-deeplink post on ShopTalk, so I’m posting the full article after the jump.
“The problem is our mindset. We’re trying to recreate broadcasting on the web. We do the web just like we do TV – broad. There is just a little bit of everything and not enough of anything. Because of its very nature, TV news has evolved to become a headline service. Our web sites mirror our on-air broadcast. You usually leave our web sites still hungry, wishing for a little more meat on the bone.”
“In the future, successful stations will have a hundred different broadband channels, all of them geared towards a specific demo. Give up your need to be a broadcaster. We are now nichecasters and the web gives us a whole new way to bring new audiences to our door.”
It’s worth a read because I think it applies to a lot of radio station websites as well as TV. Maybe even some radio network websites?
Google going forward with radio plans
Google CEO Eric Schmidt says Google’s plans to begin placing radio ads by the end of this year remain on schedule, contradicting recent talk within the industry that the company had postponed the project.
“The tests are going extremely well,” said Schmidt, who added Google eventually plans to employ about 1,000 workers in its radio division. [E-Commerce Times via Hear 2.0]
White House Press Secretary Tony Snow doing a radio commercials
Radio Iowa News Director (and blogger) O. Kay Henderson heard White House Press Secretary Tony Snow doing a radio commercial on a Des Moines radio station this week and found it blog-worthy. The New York Times liked the story too:
“Just imagine, you’re listening to the radio, Tony Snow has been speaking to you as the spokesman for the leader of the free world, and then a commercial comes on with him trying to sell you a window,” Ms. Henderson said Thursday. “He introduced himself as Tony Snow, talked about the travails of remodeling projects, boasted about the 30-year history of this business and delivered the 800 number of the business, twice.”
My favorite quote from the story was by Mr. Snow: “It’s like, you don’t have the White House press secretary flacking siding.”
I suppose Kay could have done a “human interest” piece for our network but this is perfect blog-fodder. Not a big deal, just interesting. And how many reporters heard the White House Press Secretary shilling windows on the radio and didn’t think to follow up on it?