Building your personal brand through your blogging

Posted on June 9, 2007 by Steve Mays

Darren Rowse (Pro Blogger) offers tips on how to build your personal brand:

Build trust. Talk both about your successes and failures.
Be personal. Show something of who you are. This doesn’t mean blogging about your personal life, but show you’re human.
Use story. Stories of my own experience, stories of other clients (shared with permission as case studies) etc.
Establish expertise. Show what you know, show how you apply it and be a thought leader in your niche.
Establish relationships in your niche.
Be consistent. Every time you post you have the opportunity to add to or take from your reputation and brand

While reading Darren’s tips, I mentally scrolled through the last five years of posts here at smays.com, and –more by luck than design– I think hit most of these. And a week doesn’t go by that my blog doesn’t come up in conversation with current or prospective clients (from them, not me). I’m not sure how valuable smays.com is as a brand, but it’s out there.

Start building your brand. Your company is not and cannot do it for you. [via LexBlog]

NYT: Google Keeps Tweaking Its Search Engine

Posted on June 9, 2007 by Steve Mays

This story appeared last week in the New York Times and is one of the best I’ve seen in a while on Google. Posted here for future reference.

“Google does more than simply build an outsized, digital table of contents for the Web. Instead, it actually makes a copy of the entire Internet — every word on every page — that it stores in each of its huge customized data centers so it can comb through the information faster.

As Google compiles its index, it calculates a number it calls PageRank for each page it finds. This was the key invention of Google’s founders, Mr. Page and Sergey Brin. PageRank tallies how many times other sites link to a given page. Sites that are more popular, especially with sites that have high PageRanks themselves, are considered likely to be of higher quality.”

Missed opportunity

Posted on June 9, 2007 by Steve Mays

Missed Opportunity

Please tell me I’m not the first person to see this mural (radio station in Chillicothe, Missouri) and not want to go inside, sneak upstairs, remove my shirt and lean out the window (closest to the street) and scream “Help! Help!”

The Soup: “festering petri dish of celeb culture”

Posted on June 9, 2007 by Steve Mays

Talk Soup was a television show on E! from 1991-2002, featuring selected clips of the previous day’s daily talk shows, surrounded by humorous commentary delivered by the host. This is where I first saw Greg Kinnear, who hosted the show from ’91-95.

Somewhere along the way, E! changed the name from Talk Soup to The Soup and the current host is Joel McHale, who looks like a cross between a young Anthony Hopkins and Ryan Seacrest.

And he’s damned funny. Funny in the way David Spade wants to be. Funny in the way Dennis Miller was before he went right-wing nuts. Funny like Jon Stewart with a dash of Matt Frewer.