Next generation radio
Jerry Del Colliano shares a few ideas on “next generation radio” he’ll be presenting to an interactive session for radio executives next month:
“My view is that terrestrial radio is now a destination entertainment medium for available listeners – older members of Gen X and the baby boomers.”
“…there is no need to produce 24/7 programming online. … But the radio station of the future may only provide three hours of programming a day – that’s right, a day – and deliver it on a cell phone or mobile device.
“Podcasting will be the new radio for Gen Y.”
“The successful content provider in the future will have to unlock the genius of Steve Jobs in understanding a generation they are not in – and Jobs, arguably, knows Gen Y better than they know themselves.”
“In the past, a radio station had to be on-air, all the time and doing the same format over and over again. But in the future, new media will require radio broadcasters who want to play in this arena to be many things for which it does not presently have skills.”
If you’re interested in where radio might be headed, I encourage you to read the full post. Companies that provide programming to radio stations — like our company– are sure to be affected by the same forces. Are we ready?
John McCain’s YouTube nightmare
“Six of the top 10 videos returned by a “John McCain” YouTube search Thursday pegged the 71-year-old as inconsistent, extreme, wooden or a combination of the three. (The one clearly favorable piece came from the McCain campaign and focused on his Navy service. Contrast that with a YouTube search of “Barack Obama.” It’s a swoon fest, with virtually all of the top entries featuring the Illinois senator at his eloquent, uplifting best.” — From LATimes.com
Damn. This McCain video has been viewed 1.5 million times. Pre-YouTube, his opponents could have assembled this video easy enough. And they could buy some TV time and air it. But YouTube just changes everything. How do you answer something like this? “They took my remarks out of context” is getting pretty lame. We’re entering (we’re IN?) an era when everything is recorded and everything shows up on YouTube.
Coppyblogger Twitter Writing Contest
Congratulations to Ron Gould, first place winner the Coppyblogger Twitter Writing Contest. His winning entry:
“Time travel works!” the note read. “However you can only travel to the past and one-way.” I recognized my own handwriting and felt a chill.
Second place honors went to Anthony Juliano:
“Tony was a snitch, so I wasn’t surprised when his torso turned up in the river. What did surprise me, though, was where they found his head.”
Thelonius Monk took third place for:
“When Gibson hit that homerun in the fall of eighty-eight, my old man had never been so happy. He hugged me for the first time. I was eleven.”
The challenge was to write a story in exactly 140 characters. I fear my humble submission was too… belittling? Too pissy? We’ll never know.
“To my immediate left, a hipster dwarf leaned into his urinal, cleverly achieving a haunting reverb for his “big” finish to Unchained Melody.”